A MESSAGE FROM PAUL GOUGH
Dear Physical Therapist,
It’s been over two years!
Two long, slow, challenging years – but finally, I can say to you:
This is your invitation to Paul’s next BIG EVENT!!!!!!! Come and have the three
(…or four) most
extraordinary days of your business life as we celebrate the future and go deep, very deep, into the
essential changes you need to make to your Physical Therapy Practice to create the breakthroughs
required in this new and completely different healthcare world.
MARKETER LIVE 2022?
Private Practice Marketer LIVE Is the Physical Therapy Profession’s #1 Conference for Leaders of
Physical Therapy Practices with Honest Ambition to Grow, Profit And Scale.
This is a 3 – or optional 4 day - experience happening in Orlando, FL Oct. 6-9. Where you will be
immersed in the 6 key areas of Private
Practice GROWTH that are vital to survive the post-pandemic world – and when implemented properly will
enable you, your practice and your family to thrive in the years ahead, way beyond what was possible in
the ‘old’ world.
Finally, we can get together in an exciting, family friendly environment in my hometown of sunny Orlando
to focus on creating profound breakthroughs for you and your business.
THE 6 BREAKTHROUGHS THAT YOU WILL EXPERIENCE AT
PRIVATE PRACTICE MARKETER LIVE 2022
Imagine if you had owned the same computer or phone for 10 years and never updated the operating
To be blunt, that’s what most PT clinic marketing looks like in 2022. We’ve been so preoccupied with
pandemic for the last two years, it’s easy to miss the extraordinary revolution in Online Marketing
happened in that time.
From the mobile takeover, to the extraordinary rise of Instagram, the remarkable power of Artificial
Intelligence at Google and Facebook, plus the Social Media revolution and so much more, we are quite
literally living in a new online world, so your business needs an Online Marketing reboot and
And what it really needs is its own Online Revolution so that you can dominate online.
PPM LIVE 2022 is the place for that to happen. You will be immersed in the world’s most powerful
strategies as I share with you dozens of online breakthroughs – any one of which can be a turning
for your business.
You cannot take your Private Practice from where it is now to where you want it to be without great
people. It’s just a fact. To GROW your PROFITS (without growing your own workload) you need
great people. Those people could be employees in a larger, growing practice, or freelancers, virtual
assistants and part-time support in a new start up. But if you try to achieve entrepreneurial
on your own, you will fail. Case closed.
We’ve always known this and what makes this BIG Event different to any other is we will shine a
spotlight on the best recruitment, hiring and management of people strategies to
you the edge over
the rest of the profession moaning about the ‘labour shortage’ in their town.
The ‘people’ issue has always been a huge challenge for business owners. Now we’re told it’s ten
worse because in our post-pandemic world, we supposedly either can’t find the staff, or when we can,
they have to dictate our business’s working practice. That is complete B.S. It is
true, and if you
buy into the myth that you can’t find great people, you’ll forever be thwarted in your efforts to
attract the very best people to join you on your journey.
I have gone from one employee to a team of over 35 in the last few years and many of my team have
recruited in this ‘post pandemic’ world when there are apparently no employees.
For the first time, I will be revealing how I did it – and I will be showing you the proven process
will solve all your recruiting issues forever. Plus, I will show you the one critical thing you MUST
if you are going to have any chance of growing a team that is dependable with or without you being
SALES & CONVERSION BREAKTHROUGH
Most PT clinics get going with their marketing only to realize they have a SALES and CONVERSION
And that is a BIG problem because patients saying YES is obviously the lifeblood of your Practice.
Getting enough of the RIGHT patients is the number-one problem in virtually every business. When you
solve that problem and choose how many patients you have, you then have enough money flowing in to
all the other business challenges.
At PPM LIVE 2022, we’re going to turn your PT business into that sales and conversion machine. This
vital you attend if you are a cash pay PT or deal with out of network questions and headaches.
The challenge is your patients have spent the last two years fearful and hesitant. You are selling to
them in a new psychological environment, and that requires a very different approach. At PPM LIVE
we will create a series of sales breakthroughs for your business to turn it into the sales machine
it must be to survive and thrive in 2022 and beyond.
Many PT businesses have quite rightly spent the last two years in survival mode. Putting out a series
fires just to keep going. Many were directly impacted by Covid. Others by staffing issues. Everyone
been impacted by an uncertain customer base.
It’s hard to focus on profit margins when you’re battling to keep the doors open or figuring out how
manage a team working from home.
But the reality of the post-pandemic world is that you having high profit margins is essential to
the increased costs of marketing and staff – and absolutely vital if you are going to
wealth from your PT business.
There are multiple ways to increase profits, and we’ll be covering several at PPM LIVE 2022.
The fact that your business survived the pandemic is proof that you have what it takes as an
to take your business to an entirely new level. I hope you are very, very proud.
But the skills, strategies and mindset that got you to where you are now are not going to be
to get you where you want to be.
It’s true that PT businesses hit a series of growth ceilings at various points on the journey
you are stuck in one now?) and you only break through those ceilings when the owner of the business
radically changes their approach to take them on the next stage of the journey.
One example is your approach to time. As your business grows, it requires a radical
shift in how you use
your time. You need to create what I call a Time Revolution in your life. I’ve
one hard and fast rule: my time is the most valuable thing I’ve got and I must always have
for my young family. My business success cannot come at the expense of being with my
at night for
dinner or never around to see soccer games on a weekend.
At PPM 2022, I’ll be sharing key insights into how to accelerate the growth of your business – and
create a structure for your business and your life that enables you to achieve that growth with ease
instead of struggle and sacrifice.
We always knew that understanding FINANCE is just as, or perhaps even more, important than any
or marketing strategy. Most PT businesses die in the GROWTH phase because they run out of money and
happens because the owner isn’t what we call ‘financially intelligent’.
But, my experience observing business owners during the last two years has profoundly
view that there’s a severe lack of financial awareness in the PT profession.
Finance drives everything. If your PT business has stopped growing, it’s likely because you haven’t
enough attention to this area of FINANCE. Or, if it’s growing but you never feel like you ever
any money, it’s because you haven’t got a handle on your finance department.
Whatever stage of business you are at right now, getting world class at finance is so important
it’s what enables you to survive adversity, overcome fears, deal with the unbelievable stress
in running a business, motivate your team, motivate yourself, stay clear and strong while others
and do all this while driving the growth and success of your business.
That is what FINANCIAL CLARITY does for you.
I will be doing an entire session at PPM LIVE on financial clarity (…as well as an entire PREDAY on the
subject). For the first time ever, I will be presenting a series of financial insights and approaches
which I promise you won’t just transform your business – they can have a profound impact on all areas of
your life and how you think about money, investing and getting wealthy.
PLUS, JOIN US FOR THE
“ULTIMATE CEO COMPETITION OF 2022"…
Here’s what you wont see on the news:
Over the last two years, while thousands of PT businesses struggled and went broke, a few hundred
achieved the extraordinary feat of growing their practice PROFITS while simultaneously stepping back
from patient care. They went from being a PT and the self-professed ‘workhorse’ in their business to
being the CEO of their business.
In other words, they created a TIME revolution in their life AND a
PROFIT revolution during the worst
pandemic in living memory and during the worst recession since the Great Depression.
How did they do it?
You will find out during the Ultimate CEO Competition of 2022, where we crown one winner and celebrate
the success of five of my most successful clients in the past 12 months. Each one will share with you
the exact steps they took and the key decisions they made that brought in huge fortunes – while
simultaneously stepping back from patient care and finding more time for family.
You may or may not want to STEP OUT OF PATIENT CARE at this point in your entrepreneurial life, but, even
if you implement just a fraction of what these amazing PT clinic owners have, you can’t help but make
lot of money and find more time in your life.
The headline speakers are amazing, but I believe it will be worth coming to THIS EVENT just to learn
from, get inspired and see with your own eyes just what is really possible for a PT like you.
Show up with an open mind and a willingness to implement what you learn, and I think you will be
pleasantly surprised with the changes in your life a few months after this event.
THIS YEAR’S FEATURED SPEAKERS
Oct. 6-9 in Orlando, FL
We’ve Organized Some Amazing, TV and WORLD FAMOUS, Speakers to Headline This Year’s Event.
An entrepreneur in every sense of the word, Daymond John’s marketing strategies and ability
to build successful brands has made him a highly influential consultant and motivational
speaker today. His marketing firm The Shark Group offers advice on how to effectively
communicate to consumers through innovative means and connects brands with the world’s top
celebrities for everything from endorsements to product extensions.
He has a proven track record of growing his own PT clinic from the ground up to four
locations, averaging over 1000 mostly cash pay visits per month in a country with completely
free health care as his main competitor.
He is a former professional soccer PT, small business ICON (winner of the Infusionsoft
award) and he is a 5 x best-selling author. In his spare time, when he is not running his
multiple businesses, he consults with some of top PT clinics on the planet to help them grow
sales and profits. He also puts on the best business growth seminars the PT profession has
Regarded by many as the “World’s Toughest Human” James has an incredible story of overcoming
doubt, fear, pain, struggle and adversity to do something that no other individual on earth
has ever done. What he will teach you about how he achieved this is DIRECTLY applicable to
all business owners and this is not to be missed – at any cost!
Here Are Your 3 Options To Experience PPM LIVE 2022 –
Choose The 3 Day Or 4 Day Experience (And Decide How Many Of Your Team You Are Bringing With You…)
3-Day VIP + Financial Skills Pre-day with Paul
1-day Financial Literacy Masterclass with Paul (takes place on Oct 6th ahead
3-day event and is $997 value)
Private Practice Marketer LIVE 2022 ($1645 value)
Additional in-person seats only $495
Just 10 Available At or 3 x
Option B - *Most Popular*
One in-person ticket to Private Practice Marketer LIVE 2022
Lifetime access to
Just 20 Available At or 3 x $
OR, UPGRADE YOUR 3-DAY EXPERIENCE TO FIRST CLASS?
GET THE PLATINUM PASS WITH FRONT ROW SEATING AND LUNCH INCLUDED…
3-Day Platinum FIRST CLASS (Just 10 available)
1 x in-person ticket to Private Practice Marketer LIVE 2022
Seating in the
the VENUE (right in front of Daymond John, Paul and James)
3 course meal included at lunch on Friday and Saturday with Paul’s top
and his staff sat next to you
Printed workbook and
Official photo with
well as get every one of his books personally signed
Lifetime access to
Just 10 Available At or 3 x
“SHOULD YOU BRING YOUR STAFF (OR PARTNER)”
“Hell Yes”! And You Can Do It For Almost Half
We will have one-person start-ups and newer businesses at the Big Event, but if you are one of the
growing and larger PT businesses coming, it is very, very important that all of your colleagues
your vision for the future and how you are going to get there.
So, I strongly encourage you to bring your work colleagues – PT, admin, marketer – and to make it
easy, you can bring as many colleagues as you want for half price.
Please also remember that your team is probably craving an experience to get out of their normal
environment, put the last two years behind them and focus with you on creating a great future for
At the event we will have special sessions delivered by my TEAM to help your TEAM understand how to
better, faster, support you more and buy into your goals and vision even more. When you get them
you won’t recognize them!
Many entrepreneurs also want their partners to share this experience so they have a
understanding of ‘Planet Paul’ and what it means for their future. So you are also welcome to bring
partner for half price. (‘Partner’ is defined as husband, wife, someone you live with – or someone
would like to live with! ☺)
But, be sure to be one of the first 50 to claim the special pricing. Reserve your place now to avoid
WHO SHOULD ATTEND?
LOOK BELOW TO FIND OUT…
Every size and type of PT business will be at PPM LIVE 2022, from brand-new cash PT start-ups to
multimillion-dollar PT businesses. The event is for you regardless of what type of practice you are,
whatever country you live.
My seminars have always attracted the best of the best practice owners from all across the
Canada, Europe and as far away as Australia and Brunei and Dubai. What type of clinic
from matters not. We do not rule you in or out just because you run a pelvic floor or concierge PT
business or any other niche-type practice. No. What matters most is your ambition and how hungry you
to get to the next level. If you are ready to grow, we want to see you here.
Specifically, here’s who is coming to this event:
Cash PT (New Start up)
There has never been a better time to start your own Cash PT clinic and by implementing world-class
marketing and business success strategies you will be giving yourself the best chance of success.
I have steered hundreds of new PTs to start and grow their own business and, in many cases, 2021 was
their best year ever.
Established Cash PT
Modesty aside, I am widely regarded as the world’s leading authority on SCALING A CASH PT clinic.
comes to direct marketing – to find new patients without needing referrals from doctors – I am the
they all come to for advice. After all, I grew my own clinic to four locations, and I did it in a
country with completely FREE socialist health care as my main competition.
I created a marketing system that has generated over 25,000 cash paying patients in less than 12
and 1000s of clinic owners around the world have since copied that system successfully.
Concierge / Mobile PT
We’ve watched the emergence of the concierge / mobile PT market rise drastically in the last two
And we think it’s amazing. But, if you are looking to market to patients in their home, you will be
aware of how their buying behaviour has changed dramatically since Covid.
And it’s not going back. It’s changed forever. In the New Healthcare Economy, your patients are more
fearful and more hesitant. But we also know that when you position you and your business in the
way, you can not only attract patients at will – but attract the people with the desire and finances
buy now and repeatedly.
This is quite simply the greatest moment in time to run a Hybrid PT clinic. You’ve got the safety net
the traditional insurance companies you like to work with who pay you well, and you’ve also got the
ability to raise the prices in other parts of your business to ensure you remain profitable.
At PPM 2022, I categorically guarantee that we will create a series of big breakthroughs for you and
PT business that will be worth at least six figures to you.
I absolutely love to work with traditional insurance companies. They are the ones I think need the
help right now. And although many are looking to move away from relying heavily on Insurance, I
advise that any transition is done SLOWLY and SAFELY.
It’s risky to close the doors on all insurance overnight but if you have the right plan that is
over 12-18 months, it’s very possible to have a PT business with less overhead and more profit that
pleasure to own and run.
At PPM 2022 you will get the strategies to ensure this happens as well as meet and network with other
clinic owners doing exactly the same.
– 12am, .
Here's How It Works:
PPM LIVE 2022 is a 3-day Super Conference dedicated to practice growth – and it also
includes a 4th PRE-DAY that is an optional bolt-on. For the pre-day we will be in a classroom for 25
people and for the main event we will be in a BALLROOM for 300.
The PRE-DAY is for just 25 people who will be working closely with me focused 100% on the
FINANCIAL SKILLS necessary to really drive business growth through understanding
numbers. It is one thing to “know the numbers” – it is another altogether to know what to do about
‘Financial Intelligence’ is the ability to look at numbers (…cash flow, KPIS, METRICS, etc) and know
precisely what they all mean – and then how to change the business for the better because of that.
During this PREDAY masterclass I will teach you the little-known skill of being able to look at
and unravel those numbers into activity that is or isn’t happening in the business so you can do
less of it.
The PRE-DAY is limited to just 25 people and it takes place on Thursday Oct 6th, starting at
To confirm: the very next day is when PPM LIVE the ‘main event’ begins and that runs Oct 7-9th.
So, The Big Question is,
“Should You Come For 3 Days or 4?”
Well, that depends! It all depends upon how FINANCIALY SAVVY you consider yourself to be?
Here’s the simple way to decide:
If you think you’ve got your financial skills nailed and you’re very confident when it comes
understanding KPI’s, cash flow, financial trends, profit and loss statements, balance sheets, etc, –
then don’t come for the PRE DAY, just come for 3-day main event. I’ll see you in
ballroom on the Thursday.
However, if you feel that your financial skills are not what they should be – that you’re lacking
somewhat in understanding your numbers, KPI’s, cash flow forecasts, trend analysis and you never
what to make of anything your bookkeeper or CPA gives you, then you 100% SHOULD ATTEND for
If you’ve never had any real lessons on finance taught to you – then you should definitely attend for
PRE DAY and make it a full 4 days with me!
Why Should You Come?
10 Reasons To Attend PPM LIVE 2022:
It’s LONELY running a business and there’s very few occasions where a
owner can either
CELEBRATE (boast!!!) about their success without judgement or VENT!!! their frustrations
of the things happening (and actually be listened to and understood).
You are the sum of the
people you surround yourself with – and unless the five people you are
every day are making more money, have a lifestyle you would swap or are visibly and
obviously happier than you, then you need to be at this event to upgrade your network.
You can’t do it alone – if the only person you’re taking advice and
guidance from is
yourself (or even your partner) you are probably not making the progress you COULD be.
fastest path to success is to get around other successful people and MODEL what they are
doing. At this event I will introduce you to those people and show you what they are
To get refocused, reset
re-energized – there’s nothing better than being in an environment that
is 100% focused on SUCCESS to get you refocused, reset and re-energized.
You can spend the
weekend with family AND peers – this event will allow you the unique
your family to sunny Orlando AND simultaneously be at an event that will give you the
and strategies to grow your business. They can have fun in the theme parks while you
out how to make more money so that you can have even more fun as a family!
You’ve had enough of those boring CON ED/CPD clinical skills courses
to focus your time
and effort on learning real business skills to make real money from your business
an INFLECTION point in every PTs life where they wake up and decide that being a great
owner is now more important than being a great clinician. Is this yours?).
You LOVE Daymond
now you have an opportunity to sit just 10 feet away from the stage he will be on
You LOVE the Iron Cowboy
right now you have the opportunity to sit just 10 feet away from the “toughest human on
You LOVE listening to
know that he NEVER disappoints and his teaching on business is second to
this profession - we’ve been running seminars for years and on many occasions we’ve been
for advice from other people in the PT profession on how to improve theirs. (…Don’t be
if you see some of my “competition” sitting in the audience and taking notes on how we
so they can try to copy us!)
nothing to lose – there’s a 100% money back guarantee that means if you’re
you’re not impressed in any way, we will refund your ticket AND give you $500 towards
(And, of course, one of the major reasons for most people – because it’s sunny in Orlando and it
cold where you are in October ☺.)
THE MOST POWERFUL GUARANTEE THAT I HAVE EVER OFFERED
IF YOU ATTEND AND YOU’RE NOT HAPPY, HERE’S WHAT
I am so certain that your decision to attend PPM LIVE 2022 will change the course of your business
and equally convinced that missing it would be a terrible mistake of epic and costly proportions – I
willing to offer you the most extraordinary and powerful Guarantee I have ever offered.
Here it is: If at ANY time during the conference you feel you made a mistake and
receiving value, or are disappointed with the content and experience, you can simply hand your
in at the back table to let us know. You’ll receive a full and complete refund for your
PLUS an additional $500 to cover travel expenses. You must let us know BEFORE THE END
THE EVENT to get your refund.
“Double Safety Net”
And, just to make sure no mistakes can be made here:
If you purchase an in-person ticket and later find you cannot attend, simply let us know before close
business, Sept 25th to get a full refund OR downgrade to a virtual option.
You are also permitted to let another person attend in your place (please let us know before they
If you have to cancel AFTER Sept 25, 2022, you will not receive a refund but will be given a full,
complete virtual pass so you don’t miss out on the event completely and you’ll get lifetime
the recordings. This is a separate policy from our better-than-money-back guarantee.
EARLY BOOKING DEADLINE
My team and I have been waiting for two years to see you – and as a result, we’ve gone out of our way
find one of the best hotels in the whole of Orlando. When you book your seat, you will immediately
sent the location of the hotel (and a discount booking link*) that is just 15 minutes in an Uber
Orlando International Airport, on International Drive, just minutes away from the world-famous Sea
resort, right in the heart of the fun in Orlando.
*We have a limited number of rooms RESERVED AT THE HOTEL WITH DEEPLY DISCOUNTED RATES and so booking
ticket for the event NOW is advised to avoid paying more for your hotel later. There will be a LOT
things happening in the hotel across the weekend that you will want to be part of so do everything
can to make sure you are with us.
Don’t forget, there’s a strong chance that just one conversation at breakfast or in the ELEVATOR will
make you $10,000s.
FAQ’s of PPM LIVE 2022…
Q. WHAT ARE THE DATES/TIMES?
A. PPM LIVE
is a 3-day
Conference dedicated to
sharing PRACTICE GROWTH strategies and is running from Friday 7th – 9th October. Friday
will start and finish at 9.30 – 5.30pm with a slightly earlier finish on the Sunday
The PRE-DAY is limited to just 25 people and it takes place on Thursday Oct 6th,
– 5pm and is focused 100% on the FINANCIAL SKILLS necessary to really drive business
Q. WILL I GET A CHANCE TO ATTEND THE
A. 100% YES! On the FRIDAY
a special party for you to network and mix with your peers and fellow attendees. And of
taste the local alcohol!
Q. WHAT'S THE DIFFERENCE BETWEEN THE
A. There’s a few but the major
FIRST-CLASS ticket is that you get front row seating AND a 3-course lunch provided on
2, where you can sit with the senior members of Paul’s Team and many of the other
Q. SHOULD I DO 3 DAYS - OR ALL 4?
A. Here’s the simple way to
If you think you’ve got your financial skills “nailed” and you’re very confident when it
understanding KPI’s, cash flow, financial trends, profit and loss statements, balance
then don’t come for the PRE DAY, just come for 3-day main event.
However, if you feel that your financial skills are not what they
somewhat in understanding your numbers, KPI’s, cash flow forecasts, trend analysis and
know what to make of anything your bookkeeper or CPA gives you, then you 100% SHOULD
four days. And, if you’ve never had any real lessons on finance taught to you – then you
definitely attend for the PRE DAY and make it a full 4 days with me!
Q. SHOULD I BRING MY STAFF?
A. YES! I strongly encourage
colleagues – PT, admin, marketer, office manager – everyone – and to make it very easy,
bring as many colleagues as you want for half price. Please also
team is probably craving an experience to get out of their normal environment, put the
years behind them and
focus with you on creating a great future for all of you.
At the event we will have special sessions delivered by my team to help your TEAM
work better, faster, support you more and buy into your goals and vision even more. When
them back – you won’t recognize them!
Q. WHAT IS THE PRICE OF A TICKET?
A. The price of the VIP 3-day
$1500. Depending upon when you book, there may be an early booking
see one today,
please book now to lock in that price as it is likely to increase many times
event and possibly in the next few days.
Note: We allocate discounted tickets in limited quantities – usually in
10 and when
they’re gone that is when we raise the price again.
Q. WHAT IF I NEED TO CANCEL OR CAN'T
A. If you need to cancel, we’ve
a full refund up to the point of September 25th. Alternatively, you can send someone in
for no extra charge.
Q. SHOULD I STAY AT THE HOTEL?
A. YES!!!!! Staying at the
will be 300+ PT clinic owners in the hotel all weekend and some of the best
breakfast or in the elevator, perhaps even by the pool bar! Besides, there’s going to be
parties and drinks receptions so it means you won’t have far to stumble (…I mean
your room ☺.
We have a limited number of VERY DISCOUNTED rooms so if you book your ticket now you may
get one of them and save money on staying in one of Orlando’s best hotels.
Q. WHAT AIRPORT SHOULD I FLY TO?
A. Orlando International (MCO).
ride in an Uber ($25 to get to the hotel)
Q.WHEN ARE DAYMOND JOHN AND JAMES
A. Our two keynote speakers
Friday, Saturday or Sunday.
Q. I LOVE TO LISTEN TO PAUL! HOW MANY
A. At LEAST 50% of the sessions
will be from
others will be shared between the keynote speakers Daymond John and
James, members of Paul’s own team who
will be sharing their insights into things like how we do recruitment, marketing and of
it is like to work for Paul.
You will also hear from other PT clinic owners sharing their inspiring stories of
decisions they’ve made and action they’ve taken to make more money while simultaneously
back from patient care.
Got Questions We’ve Not Answered:
Email my team on firstname.lastname@example.org
Backed up by my $50,000 Guarantee, this makes attending the event effectively Free for you. If you
feel that your investment of $1,500 is worth at least $50,000 to you, you can leave the event and
But I’m going a step further.
I want to acknowledge the extraordinary courage and persistence of my best customers through the
pandemic. You kept going. You refused to be beaten by unbelievable obstacles. Your business is here
tell the story.
Book before the early booking deadline – and instead of $1500, you can come to the event and
experience the power of PPM LIVE 2022 for
Or you can spread your payment and come for three monthly payments of .
Essentially, I am giving you this discount now to cover the cost of your AIRFARE and HOTEL.
But you need to act fast to claim this discount and get one of the 50 places in the hotel at
discounted price we have negotiated for you.
Well done to you. And I’ll see you in Sunny Orlando,