Announcing The Marketing Masterclass Series For Cash, INN, OON and Hybrid Physical
Therapy Clinic Owners…
12-WEEK NEW PATIENT ACCELERATOR PROGRAM
The Complete Blueprint To Attract All The New Patients That You Need, Transform
Your Website And Direct Marketing – And Increase Your Clinic’s Profits By 50% To 250% In The
Next 12 Months – Guaranteed, And Done With You Inside 12 Weeks!
With Paul Gough Get Instant Access To Module 1 TODAY!
Turn up your speakers for a special message from Paul
Before I tell you what the “NEW PATIENT ACCELERATOR” Method actually is,
first….
…Let Me Tell You What It ISN’T.
With all of the changes in the Physical Therapy profession since COVID-19, most clinic owners accept
they must head in a different direction if they’re to be successful in the
new
Covid/Recession Economy.
So, what you won’t find on this course is outdated strategies for marketing to
doctors or sending time consuming newsletters to past patients.
These days, thanks to COVID, most PTs can’t even get their newsletters delivered on time… let
alone
get their head through the door of a new doctor’s office… and many agree that time and effort
is
now better spent doing something much more effective – like Marketing directly to
consumers.
Because of COVID, the ONCE reliable “back pain workshops” are officially dead with no patient in
their right mind daring to attend such a class due to the obvious infection risk and as for referrals from
friends and family, with social distancing likely to be around for the next 12 months at least, even that is
proving difficult if not impossible.
The situation as we knew it, has changed FOREVER.
A NEW marketing direction is needed.
And while there are many Marketing courses that simply “re-hash” what other people teach, what
makes
this course so wildly different is that I make this stuff work at my own practice FIRST, and then I
pass
it on to you.
I risk MY OWN time and MY OWN money to make sure these things work before they get to you. And, as you read
every
word of this letter, what you will discover is this:
Accelerator Gets You in Front Of People Looking To “Self‑Refer” For Physical Therapy. And There’s More
Than EVER Doing It Right Now...
This is the 13th time I’ve released this Masterclass program. Each time previously, it
has sold out completely.
The reason it does sell out every time?
Because what you will find here is, quite simply, the MARKETING
SYSTEMS that’ll
let you take advantage of the new opportunity to grow a more profitable “Cash”,
“Hybrid”, “OON” or “In-Network” Physical Therapy clinic - without
needing any referrals from
doctors.
If you want more patients from “Direct Access” – this program will do that for you.
And, for many PTs who are already using the Accelerator Method, that new way of growing a clinic has already
become a reality – even in the age of COVID.
In fact, since COVID-19 hit, there’s now more people than ever by-passing the traditional route of
BEING
referred for PT (by an MD), instead, actively LOOKING to SELF REFER to a small or independent PT as they
want to
avoid the big, ugly, often over-crowded hospital systems.
This is why they’re calling it the “self‑referral gold rush” and many clinics are
taking advantage of
it thanks to Accelerator.
What is this “self referral gold rush?”
Think about it, if patients are not going to their doctors like this used to, it means they’re
by-passing
their MD or GP and going straight to a PT like you.
They’re using NEW and entirely DIFFERENT methods to get to PT these days and as a result, we’re
seeing the number of self‑referrals – that is people in the community referring themselves for
PT –
reach new, much higher levels than ever before.
But don’t just take my word for how effective Accelerator is at replacing lost referrals from doctors
or
workshops, and even helping you get your clinic off the ground in the first
place.
Here’s what some of my previous “Accelerator” students have said about how this Marketing
Course has helped them, and why it’s so different from all the others:
"I made all the money back that I spent on investing in Accelerator, within 3 weeks - and my numbers
continue to increase. It's the best money I've ever spent on my business, no questions asked."
"Since taking Accelerator my monthly revenue has increased by 60%. I was seeing 7 patients a week
and now I'm at maximum capacity."
Trupti Mehta, Manual Medicine PT, Washington D.C.
"My monthly revenue has increased 10x since taking Accelerator, and I continue to be more and more
profitable every month since."
Kevin Vandi, Competetive Edge Physical Therapy, San Jose, California
More Case Studies From Around the World...
“Because of Accelerator I’ve been able to leave my job to work full time in my OWN clinic,
and I now have staff working with me.”
“Before Accelerator I wasn’t in tune with the right way to market my business. The way
we
deal with patients now is very different, our marketing is very different. I learned a
better
way to communicate with patients, and if you communicate with them correctly they become
patients for life.”
– Gavin Noble, Gav Noble Physiotherapy, Lisburn, Northern
Ireland
“I was told to wait 5-7 years to fill my schedule by marketing to doctors, I did not have
5-7 years to wait. I’m at 92% capacity 18 months after Accelerator.”
“Since I took Accelerator so much has changed. The way I do my assessment, what
questions I
ask, how I answer emails or phone calls. Basically everything has changed - I actually know
what
to do to help patients make the decision to book in with me and stay on with the plan of
care. I
went from seeing around 20 - 30 patients a week to seeing 60 patients per week within 2
years of
taking Accelerator. When you break down the skills that you learn on Accelerator, it really
becomes up to you how much money you want to earn with it. Do you want 1 clinic or 2 or 3 or
4?
I have the confidence of knowing that I have the tools to build a successful
business.”
– Nick Halkidis, Markham, ON, Canada
“I’ve got the other partners in my business wanting to know what has changed – our
marketing is what has changed!”
“Accelerator was fantastic! I don’t normally get excited when I write reviews/give
feedback
but you deserve it – I resonate with your passion and preach your words to my staff
regularly,
which is great, because it means you are having a profound effect on my whole business. We
are
“pumping out” more visits than ever since we took your class and I’ve got the other partners
in
my business wanting to know what has changed – our marketing is what has
changed!”
– Nick Young, Benchmark Physiotherapy, Sydney,
Australia
So, it's clear that PTs like you want the latest marketing strategies turned into new patient acquisition
SYSTEMS that'll set you up to win in the new health care economy - and not just for next week,
but
for the entirety of your business.
"R.I.P. Marketing To Doctors”
And, while I agree that things like newsletters to physicians and luncheons with doctors
USED to be the lifeblood of any PT clinic...
...those types of strategies are now dying if not already dead!
Make no mistake - in the new health care economy, it’s all about creating New Patient
Acquisition Systems so that your business can thrive without referrals from any
physicians, systems that'll let your PT clinic grow without you, and systems that’ll let you
prosper even you have little or no marketing skills.
So, What Is This New Opportunity For Smaller Clinics Who Can’t Get Referrals From Doctors?
Well, here it is:
In a study (by “Fritz and Childs”) it was revealed that just 7% of people who
visit their doctor with low-back pain are being given a referral to a Physical Therapy clinic - DESPITE the
evidence suggesting that the cost of care AND recovery time for the patient is less.
Those numbers are shockingly low - and also explains why so many PT’s are failing to make the profits
they deserve.
But the question to ask is NOT, “why is the number so low”…
…it’s quite simply, this:
“What is happening to the remaining 93% of people NOT
being given a referral for PT?”
Because they’re STILL in pain – and they have a problem that you can solve. So the
critical
question for you to answer, is this:
“What do YOU have to do with your Marketing to get that massive amount of people
currently being overlooked to come to see YOU?”
Because when you can answer THAT question, your clinic's success is all but guaranteed!
Lets look at this more closely:
I’m sure you’ll agree that “7%” is LOW…
…but now consider every single Physical Therapist in your small town trying to get a piece of that
already small pie…
Essentially, what they’re all doing is “fighting over the crumbs” - and
it’s
no wonder why so many PT’s are not getting the referrals from doctors they need to survive.
If you’re an emerging business owner – Cash-Pay, OON or INN trying to get more Direct Access
referrals, then this study confirms what you’ve long believed - that it is possible
to grow your clinic without having to rely upon referrals from doctors…
…you just have to do something different than you are now with your Marketing!
And remember, that ‘study’ is only highlighting the people in your town suffering with low-back
pain…
What about ALL the people with neck pain, knee pain, pelvic floor, or sports
injuries?
(They’re also being overlooked for PT by their Doctor).
And what about the people who have decided to stay away from a doctor completely because they just
don’t
know what to do?...
So, when you add all of these people up – it’s easy to see that there’s a
massive amount of people – it could literally be in the 10,000’s in your small
town alone who are NOT getting the help they need simply because they don’t know you exist - yet.
I call these patients the “OVERLOOKED” - and while all of your competition is fighting for
the “7%”, what you and I have to do is MARKET directly to this massive overlooked and
UNDERSERVED pocket of people.
Wouldn’t you agree that your chances of Marketing success are a LOT higher if you were
focusing on the huge 93%... then the small 7%, that everyone else in your town is trying to acquire?...
If you do, then please read on.
Here’s the thing:
“I’ve Spent Over 10 Years Developing And Perfecting The Most
Complete,
Proven Method For Marketing To The Massive Amount Of People Currently Being OVERLOOKED By Almost Every
Physical Therapy Clinic Owner Out There”
This is YOUR opportunity – and this is where you need to FOCUS on if you want your
clinic to SOAR like it could.
This also explains why so much of the Marketing that most PT clinics are doing is failing
miserably!...
To spell it out, the primary reason your Marketing (or other “programs” you’ve taken) may
not have worked for you until now is simply because you’ve most likely tried to Market to the small
minority of people (7%) that every other PT is fighting for...
And that’s why if you switch your focus to being noticed by the other 93% - your chances of
success increase dramatically.
Imagine getting just “5%” of the overlooked “93%” to ask you to help
them…
What would your PT clinic look like if you could get that amount of people coming to you every week?...
Would your profits look healthier than they are now?...
If the answer is “yes”, then all that’s left for you to do is find a
proven Method for attracting all of these people to your clinic:
Introducing: The “Accelerator Method 12 Week Masterclass”
The Accelerator Method has already helped 100’s of Physical Therapy clinics to tap into this currently
overlooked pocket of people…
Clinic owners like Dr. Jarod Carter, Aaron LeBauer, Andrew Vertson, Mike
Reinold and Jerry Durham have hugely successful cash-pay, INN and OON
clinics – and that’s because they’ve followed the Accelerator Methodology and set
themselves up to Market to the “93%” currently being overlooked for PT.
You’re Even Going To Get Strategies To Eliminate Insurance Headaches
I speak to GREAT PHYSICAL THERAPISTS like you on a daily basis, and I know that you’re
frustrated at not being given a chance by doctors… having doors closed for no
reason… by competition from other health care providers with less legislation… insurance
company billing
headaches and fees being slashed... big hospital systems with huge ad budgets… and all this made
INEVITABLE by having gone right through "PT School" without ever covering the most important skill
of all – Acquiring New Patients.
But the good news is this: as the health care changes sweep in across the US and around the
world, it’s levelled the playing field for a new type of Clinic Owner - “PT
Entrepreneurs”- eager to do what ever it takes to WIN, fully able to prosper
independently without
knowing any doctors, running clinics from any type of space, with little if any insurance headaches.
The question is…
“How do YOU get a PT clinic like that?”
The answer is simple…. by MASTERING the science and skill of Attracting New Patients
directly to your practice.
And it’s for that reason – to give more clinic owners that very opportunity - why I created
the “New Patient Accelerator” program. It is also the same reason why so many PTs
have already invested in this New Patient Acquisition Master Class.
Next, let me tell you what Accelerator is… and give you an opportunity to join the next Live
Event class…
So What Is the New Patient Accelerator Method?
Quite simply, ‘New Patient Accelerator” is the Ultimate Physical Therapy Marketing course and is
one of the most powerful experiences that you and your Physical Therapy business will ever have.
It’s a 12 Week program that has three key components:
1. Twelve Video Seminars Taught By Paul and His Amazing Marketing Coaches
The core part of this Ultimate Marketing program is 12-part, in-depth Video Seminar program which you unlock
each week. Each of the 12, 2-hour Video Seminars is packed with profit-boosting strategies to take your PT
business to the next level.
On your 12 Video Seminars, you will experience dozens of leading edge strategies to impact the number of
patients you attract and the profits you generate. From attracting new patients, to creating Advertising
that works, having a powerful and effective website, getting free PR coverage in the media, using new
Marketing approaches such as Google Ads - and much more, this is your complete guide to Physical Therapy
Marketing and Business success.
You can access the Seminars from the comfort of your home or office, on your computer, laptop or mobile.
You’ll
also get full access to the seminar recordings in your private member's area and a weekly call with your
own personal coach to help you put Accelerator in action.
2. Ongoing Support – From Paul Gough!
This program is not just about me delivering powerful information to you to help you grow your business. I
also want to offer you personal, ongoing support, accountability, and Coaching.
During our time together, you’ll get the chance to ask me questions about your business on our
exclusive online forum.
If a question comes up for you between the seminars, post your question on the forum and I will personally
answer it. This personalized support is an important part of the program (nobody else has this type of
personal
access to me). Just as importantly, you get to interact and support everyone else on the Program.
3. One-on-One Coaching Throughout The Program With My Expert Marketing Coaches
As well as the live coaching calls with me, you're also going to get TWELVE one-on-one
coaching calls (weekly) with one of my top Marketing Coaches to ensure that all of your program questions
are answered and everything gets implemented. You can not get left behind and you'll never feel lost.
This is something that really separates this program from all of the other programs out there - we're
dedicated to your success and as such, we won't leave you to go through the membership site all on your
own. We won't let you get confused by tech or overwhelmed and we will ensure you do what is required.
Essentially, we'll hold your hand all the way through this program and because of that, your success is
all but guaranteed.
Here’s Just Some Of What You’ll Master On Accelerator
New Patient Accelerator gets down to profit boosting strategies so quickly that you will
want to block out extra space in your schedule immediately after our meetings so that you
can make these simple, but big changes to your clinic’s marketing.
There’s something on this course for every type of PT Owner – In-Network, Hybrid, Cash –
and in reality, because of the profit windfalls you will make, it will not cost you a
single penny to take this 12 week Marketing Master Class.
Here’s a sample of what you will discover:
The 7 essential steps to breaking FREE from relying upon referrals from doctors – each
one, new for 2021
Specific templates for: ads, emails, scripts, sales letters and promotional material to attract and
convert high net worth patients
The secret to beating the big hospital systems to New Patients… EVEN IF you have
a tiny fraction of their marketing budget
How to get new patients to come to your clinic – even if their doctor recommends another PT
Simple strategies for eliminating insurance headaches – starting today
The “Cash Clinic Success Secret” - how to create a genuine waiting list for your clinic
and how to use this strategy to command higher prices
The “In-Network Success Secret” – the complete marketing framework
that’ll put an end to issues like patient “copay” and “high
deductibles” meaning
much higher profits for you and your clinic
How brand new PT businesses can DOMINATE their small towns using the simple Education Based Marketing
strategy
In two steps, how to beat your competition to affluent new patients in your
community
Essential Website and online strategies to bring in new patients 24/7 (…don’t
change
another word on your website until you’ve seen this)
Acceleration – how to speed up the journey from “Inquiry” to high paying patient
(and then to cash upsell!)
How to double your cash prices over night – and simultaneously attract more new
patients for doing so
The “grow your business automatically” model – I’ll show you my complete
system for automating new patient attraction
The PT clinic millionaires – the untold secrets of the world’s highest-income PT
Owners (…and how you can join them inside 12 months)
The secret “insurance cuts protection strategy” –
I’ll show my step-by-step process for selling any cash pay service you
want: from massage, to orthotics to exercises classes (…protecting your profits as you do
so)
Google, Facebook, Powerful Email Marketing strategies, Native Advertising and
“Remarketing” – and how to MASTER them all to bring new patients your way
And so much more inside 12 weeks!...
The “New Patient Accelerator Program” Is For You, If:
Your patient numbers have not bounced back since COVID-19
You’ve started your clinic since COVID-19 and you want to know how to market in an economy when
money is tight and fear is high (A.K.A. a Recession)
No matter how many times you post on Social Media, you’re simply not getting enough new
patients or inquires
You used to rely on referrals from doctors, but those numbers have dropped as less people are
visiting
their local MD these days
You want to grow your clinic without needing referrals from Doctors or Physicians and COVID
is the perfect excuse to look elsewhere (and perhaps for patients who will pay cash?)
You are frustrated at NOT knowing how to attract the CASH PAY clients you
want…
You do get inquires - but are constantly getting “push-back” as soon as the
"cash-pay" conversation comes up...
You are skilled enough to help more people - but no-one knows who you are right
now…
You are fed up with hearing “I’ll think about it” - when the cash-pay conversation
comes up!
You are annoyed that you have to keep buying Doctors their "lunch" - just to have a
chance of getting a referral...
You are sick of working for LESS than you are worth because you don't have the confidence to
'raise
your rates' or drop insurance companies…
You are angry at being 'BATTERED' by insurance companies and the pittance they pay
you…
You want to transition to "Out-Of-Network" - but are worried about losing patients if you
do
(especially in the current COVID climate)
You are tired of running "Back Pain Workshops" that are EXPENSIVE and time
consuming - and often attract the WRONG type of client...
You feel like a you've been taken for a ride by a website designer who charged you thousands -
that is so far looking like a complete waste of money...
You are a traditional “insurance” based clinic - and you want more cash-pay
clients that’ll let you drop the worst paying insurance companies so that you can make
more
profit
For Existing Physical Therapy Clinic Businesses
If you run a well established or growing PT business, these 12 Video Seminars will give you the most
effective, proven and current strategies in the world to help you grow that business quicker.
Most PT businesses are Marketing at less than 30% of their capacity. This is a shocking
waste. It means that you could be losing a fortune in untapped profits every month from new patients who are
not coming to see you – but should be.
Because we are so close to our businesses, it can sometimes be a challenge to see the potential that often
lies right in front of us. On Accelerator, you will uncover virtual goldmines of opportunities
in your clinic’s marketing giving both you and your PT business a great deal more financial
freedom – and time.
For NEW Physical Therapy Businesses
And Start Ups
If you are just starting a new PT Business – especially a “cash based” or
“hybrid” one - then this Marketing Mastery course is ESSENTIAL for you. Not only will you
discover how to avoid the
costly mistakes that lose many start-up businesses a fortune in wasted Marketing efforts, but you'll
also be launching your new PT business with the most powerful, proven and effective Marketing strategies
that the PT industry has ever seen.
Don't leave it too late like so many other PT business owners do… and please DO NOT risk
opening your new business thinking that you’ll be able to rely upon referrals from local
doctors – that referral source is no longer a credible option for new Owners like you.
Now is the time to Master world class Marketing and business success skills for your new venture – and
very quickly eclipse your bigger competitors still stuck using old fashioned, out dated,
“dinosaur” age methods for marketing their clinic that don’t work like they used to.
For Cash Pay Clinics
As a cash pay clinic owner it’s tempting to think (…or worry!) that no one will ever pay your
cash fees or think that no one will come to you because you’re cash. I get it. But you’ll be
pleased
to hear that we’ve had HUNDREDS of cash pay clinic owners go through this program and many are now
bringing in new patients at will (using the strategies we will teach you) and are charging more than $300
per visit
– even in the poorest parts of the country.
If you’re worried about constantly losing out the insurance clinics in your area, or you just
don’t think people will pay cash because you’re town is economically challenged, you will love
this Program
as it will solve that problem for you. We’ll show you how to show your patients so much VALUE that
they’ll
be happy to leave their insurance card at home and pay cash.
For Traditional Insurance Clinics
Most Insurance businesses KNOW they need to be more profitable… and to do that you need to bring in
more CASH PAY patients. They pay a lot more than the crappy insurance companies ever do. The dilemma is
though,
how to do it WITHOUT losing your existing and loyal insurance patients. You
don’t want to lose what you’re already getting and Accelerator will show you how to safely and sensibly
move to a model that brings in more high value cash pay patients – and without risking losing what
you’ve already got.
In that way, if you’ve been thinking about moving towards “cash” for a while, but you were
just uncertain how to do it right, this is the perfect Program to show you how and you’ll be joining
HUNDREDS of other Insurance business owners who have done it before you whose only regret is not doing it sooner.
The Curriculum – Here’s What We Will Cover In The Next Few Weeks
(You’ll Unlock A New Seminar Every Monday At 12pm EST)
Here’s what I have for you in this special program.
You may see glimpses of things you have heard about before… but make no mistake, most of
this stuff is new…
Video Seminar #1
Foundations of Marketing System Success
On your first video seminar we’ll be mastering the 3 absolute golden rules of Marketing that
will create the foundation for all of your future business success.
A sample of what you’ll discover:
The most important and critical aspect of your PT business’s
Marketing – revealed within the first 10 minutes
The one simple WORD to use to ensure your Marketing only attracts your ideal patients -
leaving the time wasters and price sensitive ones to your competitors...
How to remove ALL risk from Marketing (Never again waste money on
ads that don’t work)
The #1 secret for GUARANTEED PT Marketing success (This is all
about attracting the AFFLUENT, delighted to pay your higher fees)
Video Seminar #2
Appointment Generating Miracle System
What you’ll master on this video seminar is quite simply, one
of THE fastest ways to boost your clinic’s profits
– conversions... how to get more patients on schedule from ANY
referral source.
A sample of what you’ll discover:
8 simple (and mainly automated) ways to convert inquires to high paying patients. This
works no matter how large the patient’s deductible or
copay and the rewards are HIGH when you master this…
What to ASK in the first “3” minutes of receiving an
inquiry that will almost guarantee the conversion takes place (Hint: this has nothing to do
with their pain or physical therapy. See how they react when you start asking this…)
The simple rules for getting to “YES” on the
phone (and then getting EVERY future appointment booked at the same time)
Video Seminar #3
Pricing for Profits
A key goal for you and I working together on this program is for you to
achieve ‘Price Freedom’. What is Price Freedom? It’s the
ability for you to charge the prices you want, the prices you deserve, without losing patients.
If you’re a “cash” owner, you simply cannot build the business you
desire if you’re constantly being beat up over price… and if you’re an “IN
NETWORK” provider, it’s vital you know more about Price Strategy so that you can make
higher profits on any patients who want to pay out of network.
I will show you how to establish a Premium Pricing Strategy, where you’re
not only charging more than the competition, but your patients are more than happy to buy at those
prices.
A sample of what you’ll discover:
What they are REALLY telling you when they say they can’t afford the co-pay or
deductible – and how to ensure it doesn’t keep getting in the way
of you having higher profits!
“Price Elasticity” – what is it, HOW TO DO IT and why it makes sky-high
prices at a cash PT clinic EASY to enforce.
Cash Owners - how to quickly defuse the “Pay Out of
Pocket” time bomb that starts ticking when patients realize
you’re a cash clinic! Here’s simple way to stop most patients walking away to
another provider…
Video Seminar #4
10 X Referral Engine
On this Module, we show you how to take everything you discovered in the first 3 weeks and create an
INHOUSE referral system that generates referrals – for FREE.
We show you how to use the Accelerator Method to triple - possibly even quadruple - your
referrals.
If you’re new to marketing, this is the BEST place to start and using our little know
“Info First” Referral strategies, you can get instant results.
Done right, referrals are the easiest way to get new clients for your PT Clinic and used alongside
Facebook and Google to acquire new patients from the community, you'll have an explosion of
low-cost patients for your business.
Whether you're a start-up or established owner, this seminar will show you risk-free attraction
strategies to accelerate referrals.
Video Seminar #5
Essential Internet Marketing for Online Profits (Facebook And Google)
On this Module, we’ll have a special focus on the new Facebook Advertising strategies clinic
owners are using and we’ll look at everything from something called native advertising,
remarketing, Instagram advertising as well Google Ads - easily the most important marketing
breakthrough this century.
A sample of what you’ll discover:
8 Secrets for making 6 Figures per year EXTRA at your clinic, just
by using Google Ads (…with only a $10 ad budget)
Forget asking for “likes” on Facebook… that’s NOT how you get new
patients from this platform (it isn’t even about “boosting posts”…
it’s much simpler than that and here’s the two-step process to make
it work first time…)
What Facebook won’t tell you about how to make money using
Facebook – that I will (…Discover this quickly, BEFORE they
realize what we’re all doing)
Best, there’ll be no excuse for not using any of these Internet Marketing
secrets… because you can have all of my ads, templates and exact landing pages
making your success inevitable.
Video Seminar #6
Old School Marketing Mastery – Including Direct Mail, Referral Flyers Every Door Direct Mail, &
Newspaper Advertising
Done right, Direct Mail can be the key to a goldmine of additional
profits for your clinic. If you are growing a PT business, you will want to master this fundamental
subject. In this seminar, I will show you how direct mail can play a vital role in your PT business
success.
Plus - one of the most overlooked and powerful marketing tools remains
local Newspaper Advertising. If your business is not using local Newspaper Advertising effectively
to acquire new patients, you are probably losing out on a small fortune.
A sample of what you’ll discover:
Six magic steps to targeting wealthy and AFFLUENT patients with
simple, black and white postcards (Even better, all living within 5 miles of your clinic -
this works extremely well for cash and hybrid clinics)
White-hot postcards and newspaper ads to copy from… learn what the
most profitable ones look like… what words to use…what to offer…what
size to mail out…important stuff that most PTs only get to find out after years of
trial and error
The exact ad template that I used bringing in the highest number of
inquiries for an “in-network” PT (Andrew got “44” (yes,
44) calls from one $550 back pain ad in a local Sunday paper in Orange
County!)
Video Seminar #7
Social Media and Email Marketing – The Wheel of Engagement
Everyone knows that it is getting harder to get your social content seen these days and if
you’ve ever been frustrated because your Facebook, YouTube, Instagram or even your Emails to
past patients are going un-noticed – then this Module will solve that problem for you.
I’ll be taking you behind the scenes of my own content making engine – and showing you
how we create and distribute content with minimal fuss and maximum impact.
This is a “look over my shoulder” seminar where I show you exactly how I have grown two
of my businesses and the content strategy behind it.
Here’s just some of what you’ll learn on this module:
How to get your Facebook, YouTube, Instagram and social media posts
actually seen, liked and shared…
How to get more ENGAGEMENT from your Social Media Posts…
The secret to growing your audience on ALL of these platforms by
doing this one simple thing…
Video Seminar #8
The Most Profitable Website on the Entire Internet
What sets great physical therapy businesses apart from the average ones online is their ability to
convert web visitors to paying patients.
If you’ve experienced the frustration of having people come to your website but not become
patients, you are not alone. The average conversion rate online is just 1%. The most successful PT
business owners we work with are converting visitors at 15% to 30%. This Seminar will transform
everything you do online as you master the secrets of effective and profitable website conversion.
A sample of what you’ll discover:
The 4 big mistakes your web designer is almost certainly making
with your website – and what to do instead
Essential conversion strategies – 5 different ways to convert visitors to your website
into paying (It’s worth attending just for this…and if you’re a
cash pay clinic, it’s VITAL)
Your Website home page – 3 simple changes that will dramatically
improve the acquisition of new patients no matter what the rest of your
site looks like
Video Seminar #9
Community Events and Workshops
In this module, you’ll discover the art and science of successful “events”. These
types of things may be on hold right now in some places due to COVID, but, they will be back in your
town very soon and it pays to be ready to profit when they are.
Community events and Workshops are a tried and trusted source of new patients for PT clinics and
we’ll show you how to combine the everything you’ve done in the previous modules to
ensure that the next time you run a workshop – in person or online – you will know how
to get new patients from it!
Video Seminar #10
Build Your 90 Day Marketing Plan Road Map
Now that you are armed with all of the tools, strategies and campaigns that you need to build your
marketing system, the next thing you need is a 90-day road map to follow!
This is where we bring some order and structure to your marketing activity – not to mention
rhythm and routine! We will break down precisely what you should be doing each day, each week and
month so that you’re never stuck for knowing what to do next.
Video Seminar #11
Accelerator Superstar Implementation Panel
At this point you’re likely looking for that final push to go off and implement on everything
we’ve taught you… what better way to do that than give you concrete proof of how to do
it … from others who have done it before you.
During this module, we will bring on some of the most successful past Accelerator students to let
them share with you how they were able to take this course and turn everything gave them it into
results.
You’ll also have time to ask questions about everything from what works best and what budgets
you might need to spend on what strategy as well as how to get your team onboard with your new
marketing direction. Important stuff that you need to consider if you want to be successful long
term with marketing.
Video Seminar #12
Rapid Implementation Secrets: How to Implement Your New Marketing System with Ease and Speed
In this one, Paul will share with you precisely what is needed to implement this system with ease and
speed from his own experience and from working with over 800 clinic owners during this course.
Paul will talk about how to plan your day effectively, the secret to how he gets so much done despite
having so many responsibilities as well as how a busy clinic owner should think about time, how to
prioritize and what to tolerate from staff and for how long. This is all about EXECUTING and once
you hone this habit with your marketing it will show up everywhere in your life. Watch your profits
SOAR when it does.
This is a brand new module that is sure to light a proverbial “fire under your arse” and
ensure that you can do nothing but go away and implement everything you’ve learned in the 11
weeks before.
Plus, As Well As All of That, Get These Exclusive Instant Access Bonuses Given To You Free:
Free Bonus 1 2 x Free VIP Tickets To Paul's Next Big Event
When you secure your seat in Accelerator you’ll be given x 2 Free Tickets to come along as my VIP guest
and experience one of my 2-day 4% Club Mastermind Events. You’ll get to see for yourself what it’s like
to
be surrounded by an Elite group of very successful business owners – and leave with more clarity, more
direction, momentum and FOCUS!
Free Bonus 2 Instant Access Video Training:
“7 Quick Fixes That Will Immediately Boost Your Clinic's Marketing Profits”
(Value $347)
This Marketing program is designed to recoup your investment in Accelerator…
BEFORE the Accelerator course even begins. The “7 Quick Fixes” program
shows you 7 of the most simple ways to immediately boost your bottom line by compelling
more cash paying patients to inquire about you online, to pick up the phone and call you, or to walk
through your clinic doors. Get profit-boosting improvements to your clinic marketing that can make a big
difference - starting TONIGHT.
All 7 of these videos will be sent to you the minute you register your place on Accelerator.
Plus, Get The Most Profitable Free Bonus Ever
Get Two Months Additional Marketing Training And Support In My 4% Club Mastermind Coaching
Program (Value $3600) – For Free
To ensure your success happens faster, you’ll also receive two months FREE access to my Next Level
Group Coaching Program. This is an $1800 monthly subscription program where you can have UNRESTRICTED
access to all of my best ads, you can join in additional weekly live event training calls, attend
Monthly Marketing Master Class seminars, access the Facebook support community, get accountability and
network with other likeminded PTs - including past Accelerator students - all using the same
strategies for marketing glory as you.
The coaching program is typically an $1800 per month investment… meaning you’ll be getting
access to at least $3600 worth of additional Marketing tools, resources and support to ensure your
success in Accelerator and beyond, is guaranteed and for FREE! You’ll be added to
the group within hours of signing up.
Note: The faster you sign up for Accelerator ...the quicker you’ll be added to the
Group …meaning more Marketing success coming your way sooner!
In total, all of the FREE bonuses you’ll be getting for joining Accelerator are
worth $4244
Plus, Get Three Months FREE Membership of Planet Paul Marketing Academy - Paul Gough’s Exclusive VIP
Community of The World's Best Physical Therapists
If you are not currently a member of Planet Paul Marketing Academy, you will also receive three
months FREE membership including monthly CD and 32 page “Planet Paul” Marketing Publication. After
your three-month trial, you will automatically be upgraded to full membership at 249 per month
unless you cancel - which you can easily do at any time (instructions on how to do so will be
provided). This Free bonus is for Non Marketing-Academy members only.
What To Do Next
Take advantage today and get these New Patient Acquisition Systems working for
your PT Business TODAY… and save $1600!
You should expect your 12 weeks on this Marketing Master Class Program to completely change the direction of
your PT business, website and internet marketing.
This is for Physical Therapy business owners serious about achieving a 50% to 250% increase in profits across
the course of the next 12 months. The full price of this program is $5000. But because you are on my
“hot list”, you are getting a better offer than anyone else, at any time. This is your BEST (and
most
generous) opportunity to see what everyone is talking about.
Please turn up your speakers and press play to hear a personal message from
these past Accelerator Students about how this program has impacted their Business and their
life:
"Taking Accelerator has allowed me to raise my prices significantly which has had a huge impact on
my profits, and I've been able to decrease the amount of patients I see, and still make the same
amount of money."
Christine Walker, Christine Walker PT, Charlotte, North Carolina
"My revenue has almost doubled since taking Accelerator, and I have a lot more time to work ON the
business, not IN the business, and to spend with my family."
Nick Hunter, Preferred Physical Therapy, Glendale, Arizona
“I feel like I'm running my business now, instead of it running me!”
“Like many clinic owners, I was told by friends, loved ones and colleagues that I
shouldn't
set my prices too high or raise my rates above the local 'norms'. Once I joined Accelerator,
it
gave me the confidence to put my rates up to a level that allows me see patients at a
comfortable pace, hire staff, and pay myself a reasonable wage (something I wasn't doing
before). It seems like a small thing, but having the confidence to charge what you are worth
can
truly change the direction of your business. I feel like I'm running my business now,
instead of
it running me!
Business owners who don't take this course are missing out on the chance to learn how to
think at
a higher level. You learn the tactics, yes, but more importantly you learn how to ask better
questions and make better decisions. You also learn about the psychology behind WHY we make
certain decisions and how people communicate. This knowledge can help to improve
communication
skills with patients and staff.”
– Matt Calhoun, Dynamic Health Physio, Fredericton, NB,
Canada
“In 12 months since implementing Accelerator, my revenue has nearly tripled”
“Before Accelerator, I did not have a business. I was just in my clinic waiting for
people
to magically find me and become my patients. I was relying only on word of mouth and it was
very
slow. The problem was, that I thought that was business.
Now everything is different. I am different. I have learnt to think like a business owner. I
understand the high level principles. I understand why I need to market. I now know how
consumers behave and why we need systems. I have more confidence in what I do. It’s
not
just about raising your rates, it is about understanding why. I now charge twice as much,
and my
marketing is bringing new patients every week.”
– Cristobal Romero, Fit Madrid, Madrid, Spain
“Learn how to market, and you will get successful yourself”
“Without Accelerator you will eventually get stuck - You need to learn how to market,
sell
and provide a great experience in order to help people be successful, and you will get
successful yourself.”
– Tim Madsen, Proaktiv, Copenhagen, Denmark
“Test Drive” The Program For Three Weeks Backed By Paul’s Personal Profitability Guarantee
Accelerator is 100% risk free for you to join.
Here’s how my Personal Profitability Guarantee works. Take action today and join
the “New Patient Accelerator” program… and if by the end of the second
week you don’t think that Accelerator will get you the 3 extra patients you’ll need
to cover your investment… I’ll gladly refund your money.
All you need is just “3” new patients to cover your investment in “Accelerator” and
in fact, with just 1 or 2 of these tactics, you could get 100 X your investment back and more!
So, in reality, this course doesn’t “cost” anything. It’s essentially
FREE… it’s an investment in your future wealth and prosperity.
You can only grow your PT clinic in this new health care economy by attending this Marketing Master Class
live event experience. Confirm your place today.
And, Here Are 10 Reasons Why Your PT Clinic Profits will Grow After You Experience “The New
Patient Accelerator Program”
You will get MORE than enough new patients to fill up your schedule - PLUS, inquires
from the right type of clients will increase SIGNIFICANTLY
You will learn the worlds most advanced Automated Marketing Strategies - easily
adapted into your clinics new Marketing Plan
You will grow a successful clinic that DOES NOT rely upon referrals from Doctors
You will know what Marketing you need to do that’ll get you more high paying, cash-pay
clients
You will get the confidence (and the strategy) to raise your rates by at least $50 -
without losing a single patient
You will get new patients FAST - even if no-one currently knows who you are
You will never again have to consider buying Doctors their lunch
You will soon be in a position to confidently transition out-of-network - and be
more PROFITABLE for doing so
Your website frustrations will be over and you will finally know what it is like to
receive a regular, 24/7 stream of inquires from your website
You will learn the very latest Internet Marketing skills - including how to dominate Google
and Facebook as well as turn your Social Media into a 24/7 lead-generator for your
business
Video Seminars – Join the Revolution in PT Business Success Training
How this program works – When you sign up, you’ll get immediate access to
Module 1 of the program. You’ll get sent an email and a password that’ll let you access the
membership site containing all of the videos, checklists and support material needed to complete that
module. Then, every 7 days at 12pm EST, you’ll get an email notifying you that access to the next
module has been “unlocked” – and so on and so on until you complete the course.
That means you will be able to access each of Modules from the comfort of your own home or
office. In between unlocking the weekly seminars, I’ll provide you with all of the
personal support in the 24/7 access Facebook community - and on the Live Group Coaching calls that
you’ll
be invited to attend to ask me your questions.
All of this saves you a fortune in the hotel and travel expenses associated with traditional seminars. Plus,
by spreading the cost of the course over 3 months, you get to implement the material we
cover between each seminar and see results BEFORE you’ve even paid for it! Plus, recordings of all of
the seminars will be available online in case you
miss any.
You will have “life long” access to the membership site where you will always be able to access
the material you will be using and learning from. It’s the perfect way to discover and then implement
the strategies you need to take your PT business to the Next Level.
Your FAQs of New Patient Accelerator
QI’m pushed for time but want to start this now - do I have to
finish the course within 12 weeks?
No. Because all of the material is accessed via a private area membership website, you
can choose how fast you complete the modules. We do try to hold you accountable to
implement stuff each week – but ultimately, you decide how much you can do
according to the schedule you have.
QI’m a new start up, is this program relevant for me?
Yes. If you’re new (less than 12 months old) Accelerator is perfect for you.
We’ve
had previous students who hadn’t even opened the doors on their clinic yet, but
were preparing for it and wanted a kick start!
QI’m an in-network provider, is this relevant for me?
Yes – especially if you want to move away from relying upon doctors for referrals.
We usually find that out Accelerator students are split equally between in-network, cash
and hybrid owners.
QWhat if I have questions in-between the weekly seminars?
You can ask them in the Facebook community and Paul will answer them for you instantly.
QWhat if I have a Marketing person? Can this person attend the calls
too?
Yes. You can have one key member of your team join the program with you free of charge.
NEED HELP ORDERING OR HAVE QUESTIONS?
If you have any questions about joining the course please contact us here and Paul will personally reply
to you.
What PT Industry Experts Are Saying About
Paul Gough And His Material
“Within two months of taking this course I got so in-demand that I was able to hire the first
staff PT for my cash-based practice - and his schedule is already FULL. I'm already having to
look for another, second staff PT to able to keep up with the volume of new patients that this
course has generated for me. Paul is a marketing genius and on this course he walks you through a
variety of advanced, (but simple to implement) direct-to-public marketing techniques that will
systematically bring new patients to your clinic. Do it… and leave your competition to grovel
to local physicians in hopes that feeding their staff lunch will do the trick. This course
represents the here and now of new patient, direct to consumer marketing in the PT Industry
”
– Dr. Jarod Carter, Carter Physiotherapy, Austin (TX) and founder of the
“Cash PT” Podcast
“It’s incredible what Paul has accomplished at his own practice... I look forward to
working with him on the Accelerator Program and learning more and more from him about Marketing my
practice in the future
”
– Aaron Lebauer, Lebauer PT, Greenboro (NC) and Lebauer Consulting
About Paul Gough...
Paul Gough creates global award winning Marketing Systems, is a
multi PT Clinic owner, leading authority on Marketing and trusted advisor to many PT
Owners across the U.S.
Paul Gough is a small business ICON-WINNER of the award for best in class lead nurture
Marketing in 2016 selected across all of Infusionsoft’s 45,000 strong global customers
and a former professional soccer Physical Therapist turned successful clinic owner from
the UK. He is a published Author who has already grown his own physical therapy business
from
one clinic to four, and zero to $1m - in record time. What’s most
impressive, is this: he’s done all that in a country with a completely free
“socialist”
health care system (that provides physical therapy services for FREE for all residents), as
his
main competitor.
He is widely regarded in the US as a leading authority on Direct to consumer Marketing - and
has
a proven track record of helping physical therapists’ in the US to grow their
practices,
increase profits, free up their time and radically shift their Entrepreneurial thinking.
He shows PT business owners how to win more patients and increase their profits using
Advanced
Marketing, Advertising and Internet Marketing Strategies. Every week, 1000’s of
physical
therapists receive his support and advice online, and his business success coaching programs
are
almost always FULL.
From One Clinic Owner To Another… My Message To You In A Nutshell …
“It’s
really very simple. Most PT Owners spend over three hundred days each year struggling to run their business
effectively and zero days mastering the marketing success skills that could transform your PT business
performance.
In response to the alarming DECREASE in the number of referrals from doctors that many PT owners are
now experiencing, nation wide, I am inviting you to make the decision to spend 18 hours
with me (12 x 90 minute sessions), from the comfort of your home or office, mastering this information that
can make such a difference to your PT business and your profits - even your ability to survive and actually
stay in business, as the big hospital systems move into town!
If you want to maximise your turnover, your profits and double or triple the number of New Patients you
attract (…independent of doctor referrals), I look forward to working with you and helping to create
the success that you deserve”
P.S Here’s what even more PT owners are saying about how I have helped them attract all of the new
patients they need, transformed their website and direct marketing… and gone a long way to helping
them grow profits by 50-250%. When you make the decision to join Accelerator, I’ll be able to help do
the same thing for you.
More Success Stories – What Other PTs Are Saying About Paul Gough’s
Marketing Material and Strategies…
“If you own a private practice you just need to do this. It’ll show you how to create
systems that capture and capitalize on the current opportunities occurring as a result of healthcare
changes. Paul has the solution to the changes occurring in the marketplace for private practice
PTs…
he is direct, provides clarity and really opened my eyes on the possibilities for my clinic. He is
super responsive to questions, queries and getting his students on track - he is very fun
too
”
– Caren Lieberman, The Physical Therapy Studio, Studio City,
LA
“Paul’s focus is on the higher, longer term gain for your business… most every
other marketing course I have seen said “get 100 new patients this week” but
then fails to deliver… this course shows you the systems that are needed to gain new patients
and maintain growth throughout the entirety of your business. Do this course… it’s a
huge time saver… it’ll make you more profitable… and you’ll get more than
you were expecting
”
– Jason Miller, Centrex Rehabilitation, Harker Heights
(TX)
“This course gave me a marketing plan that is fully automated and is helping me grow my
practice without relying on marketing to doctors. Even better, I am now able to attract patients
that are in my target market instead of feeling like I have to treat any patient that a doctor
refers to my clinic. Paul is highly informative and very inspiring and I highly recommend this to
any PT who wants to take their practice to the next level
”
“If you want strategies to help reduce or eliminate your insurance headaches, this is the
course to show you how – it has concrete ideas to implement rather than strictly theory like
so many other PT marketing courses are
”
– Kim Gladfelter, PhysioFit Physical Therapy, Los Altos
(CA)
“The Physical Therapy world is changing... Paul is showing us how to market a successful
business in today's economy. Accelerator has completely changed how I market my (hybrid) clinic
and I'm already seeing success for what I have implemented so far. If you want to set up a
system to market your practice, I don't think there is a better course or teacher out there
”
– Julietta Wenzell, Ocean Therapy Centre, Wilton Manners
(FL)
“Since taking the class I’m now able to attract the huge volume of people who currently
have no idea about physical therapy or the potential benefits they may receive from seeing a
PT – but who would go and see one if they did! Most PT's are not addressing this huge
crowd of people and yet the massive opportunity is there. Paul is the PT Industry version of
“Dan
Kennedy” and Accelerator represents perfectly what all physical therapists must do next to
stay alive and profitable…
”
– Neil Sauer, Functional Advantage, Freeland (MI)
“I took this course and Paul showed me how to raise my prices by implementing a
real price strategy at my practice… I went from charging $95 to $160 almost over night - with
zero resistance - just by implementing what he told me to do. I’m excited to be working with
him and watching my clinic grow!
”
– Kevin Gennrich, Cash Based Owner, Overhaul PT, Edina
(MN)
“In just a few months I have seen a constantly steady rise in prospects and new patients. Last
month I ran an ad in the Sunday paper and had 40 prospects call/email and ended up turning 8 into
paying patients in the first week - an ROI of 332%. Using the skills I have learned from Paul
I also e-mail my past patients and have brought in 20 past patients who otherwise would have
remained lost. The ROI on my investment in this program, easily triple digit, month on
month!
”
– Andrew Vertson, Intecore PT. Orange County, (CA)
“In just a few months of joining this program, we’re already getting to the point we
don't
have to do ANY physician marketing – thankfully, I am over that! Knowing what I know now, I
would rather spend the time marketing directly to, and on the phone with potential patients, and NOT
rude MA's, office coordinators, and cocky physicians.
Paul’s strategies have completely transformed my business… this is the most excited
I’ve
been about PT in 5 years since opening!”
– Scott Gilbert, Canyon PT, Phoenix (AZ)
“In just a few short weeks of joining Paul’s program I had a marketing system in place at
my clinic that is now helping me move away from relying on doctor referrals and seeing only 30
patients per week – quickly towards my goal of 100 patients per week - he will give you good
idea, after idea, after idea to implement on this program!
”
– Oliver Patalinghug, Restore Physical Therapy LLC, Rochester Hills,
(MI)
“Almost immediately after starting Paul’s program he helped me generate more revenue in
my business by changing our internal sales systems - and improving the way my team connect with
patients. I look forward to and learn something from every call I have with him on his program
”
– Hina Sheth, Rebalance PT, Cash Based Practice, Centre City, Philadephia
(PA)
“Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense
approach to direct marketing. You’ll find with Paul that he is up front about what to expect,
and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx
of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been
equally impressed with their results
”
From The
Desk Of Paul Gough:
