“Turn up your speakers to hear a personal message from Paul Gough”

Dear Physical Therapist,

It’s sad, but true…

In the new healthcare economy, many Physical Therapists are working way harder than they should be.

The philosophy that if you work more and if you see more... then you’ll make more, is the foundation of today's stress-ridden PT Industry.

That “out-dated” philosophy is also why most PT Business Owners are caught up in the daily "rat race".

I’ll tell you…

“It’s a way of life in which PT business owners are trapped in a fiercely competitive struggle for more success, more recognition and more money...

...with very little time left over for personal happiness or satisfaction”.

It often involves subjecting yourself to long hours in your business, overloading yourself with heavy rent, wages and bills, each one making you to feel as though your only choice is to work even harder as you try to keep up.

That’s not a great way to live.

And for most of us, it’s simply not sustainable.

It’s also a path without any “gold” waiting at the end of the rainbow - no matter how hard you work.

Because even if you do manage to “win the rat race”... who wants to be crowned “KING RAT”?

Not me. And luckily,

So here’s my story:

Three years ago my business was growing nicely…

I had all these dazzling new ideas, I was building my new patient database with ease (using the Education Based Marketing Strategy) - and I was seeing some level of success.

But pretty soon my momentum fizzled and I had this sinking feeling that I was missing something.

I was right.

I was missing the one single thing that I really needed to grow and scale my business - AUTOMATED SYSTEMS!

I thought “winging it” without any clear direction was a perfectly fine way to build a physical therapy business...

Most people in the industry were doing it - and it was working well enough, I was making a profit, I was acquiring new patients and I was “growing”, so I assumed I was doing something right.

Then one day I discovered that my business had become an unorganized, un-scalable “mess” ...and that caused health problems in the form of a heart scare diagnosed at the age of just “31”.

After being diagnosed with a “stress-related” condition at such a young age, I asked myself a LOT of questions.

Such as:

“Why do we business owners let things get so bad that it affects our health…?”

And:

“Why do we wait until we realize we’ve missed out on so many things with our family before we do something about it by stepping away from the daily grind of our business...?”

The answer to both of those questions is this:

“We do it simply because we’re afraid that our business will fail without us being there all day, every day”.

However, that’s NOT an accurate representation of reality.

Businesses don’t fail because the owner isn’t there every day…

...businesses fail because of what the owner DOESN’T DO when he or she is there.

In fact:

At first, it was hard to accept that to move forward with my business I would have to hand it over to others.

The idea of “letting go” of my business made me feel vulnerable, insecure and fearful that other people I employ wouldn’t provide the same high quality level of care and service as I would.

But, I was wrong!

And since those crazy days, I’ve learned systematic ways for embracing and driving more sustainable growth at the “Paul Gough Physio Rooms”.

I’ve come out the other side with a much more profitable, hassle-free business and I can tell you now that running the business is NOT even my job.

It never was.

That’s because “owners” don’t run businesses.

“Systems run businesses”.

And it’s the people you hire who run those systems for you.

It’s how ALL successful businesses are run.

I’ve learned my lesson the hard way - but I now know that a PT Business Owner’s ONLY job is to create and constantly refine the systems, and if you do that, success is practically all but guaranteed.

That means no more working harder than I absolutely have to…

...no more “rat race” for me...

…and, most importantly, no more missing out on family time or feeling like I can’t go somewhere or do something, “just in case” something happens back at the business that “only I can deal with”.

I’ve learned how to:

• Make the same money - and yet spend more time with my family
• Grow and scale my practice successfully - without even having to be there
• Have my name above the door - but have others do the work for me
• Streamline operations so that we can spend more time with our patients (...meaning we get better results than our competition)
• How to open in more locations - with ease (I’ve since opened three more clinics)
• And, how to get my business into a position that if I wanted to, I could one day sell it for a handsome 7-figure sum

These days, I work less but make MORE without bumbling and fumbling through the process of growing a business.

And, I’ve finally realized that the more systems I have in my business, the easier it is for me to position myself OUT OF THE BUSINESS and have others do the work for me.

I’ve come a long way in a short period of time and because of that, my business and lifestyle success has attracted a lot of attention from physical therapists who want to know how I’ve done it.

As a result, I’m often asked this question from PT’s just like you:

My answer is always this:

“There is nothing more important in a business than creating systems - do not wait to systematize your business.

Do NOT wait for business systems to just drop in your lap - they don’t.

Do not wait for your business to just organize itself - it won’t.

Do not guess your way through it - you’ll get it wrong most of the time.

Do not confuse knowing how to do your great PT work with knowing how to build a dream business - they are two COMPLETELY different things requiring two completely different skill sets.

And most importantly of all, do not ever think for one minute that you CAN’T have as big of a business, impact or income as you want - even if you’re not working in that business 24/7.

Anyone who tells you a “Dream Lifestyle” isn’t possible - simply hasn’t invested any time in figuring out how to make it happen.

Last year I spent “22” weeks away from my PT business - all of it in foreign countries on vacation with my family, OR, furthering my business education by attending seminars.

I often choose to do both at the same time.

That means wherever I’m going, my young son “Harry” can travel with me.

So far he’s been all across the US - from East Coast to West - right through Europe and TWICE round Australia.

“Mixing travel with business - Harry and me hanging out in Austin (TX) recently with Dr. Jarod Carter and 5 other successful physical therapy clinic owners!”

“Harry looking cool in Hollywood Park, LA”

“Harry and I looking for a glimpse of the President of the United States in Washington D.C.”

Not bad for a kid who's just “28” months old.

The personal satisfaction I get from owning a successful business that helps people live active and healthy lives is my justification for the work it takes...

...and the long-periods of time I get to spend with “Harry” doing what we want, when we want, that’s my REWARD!

See, I LOVE to travel.

And I love to travel with my young family in tow...

The business that I own (“The Paul Gough Physio Rooms”) is simply my vehicle for driving and funding this dream lifestyle we’re living.

I’m not a slave to my business anymore...

I control it… it doesn’t control me.

I decide what I want from my life, then I build systems in my business to help me achieve it as fast as possible.

I’m living proof that if you set up the right systems in your business that you can have everything you want - and more - as soon as you make the commitment to have them and do the work it takes to get them.

But it’s NOT only about you having a better lifestyle or making more profit...

This is not just about growth for growth's sake.

I understand that not everyone wants more staff or more locations.

Not everyone needs or wants more patients.

But I know everyone reading this letter today wants to be able to find MORE TIME to spend with their patients.

(At least they SHOULD do).

And, “streamlining” your operation with the right systems will help you to do this.

More time = more care.

More care = better outcomes for patients and that = more career satisfaction for you.

So, what I’m trying to say is this:

“Even if you’re not wanting to grow in-terms of opening more clinics or hiring more staff… Growth by ways of streamlining your current operation is achieved in the same way - through better systems”.

With all that said…

...there’s just so many great and positive reasons for creating systems within your physical therapy business that I felt I just had to share ALL of mine with you.

Introducing:

What Is It?

It’s the complete BLUEPRINT to automate and systemize EVERYTHING in your business so that it grows without you.

You’re going to get 7 weeks of personal coaching and support from Paul Gough to create automated systems for growth, a culture of excellence, tracking numbers, unrivalled customer service, marketing automation and so much more.

1. Seven Weekly Seminars

The core of this Business Building course is a 6 part, in depth video seminar package. Each of the “90 minute” video seminars is packed full with systems, software and technology ideas that’ll take your PT business to the next level - and keep you there.

The 7 weeks are packed with powerful information that you can use immediately to increase your profits, grow your business and find more lifestyle success for yourself - whatever type of business you own (In-Network, Hybrid or Cash based), and whatever it’s current size. This is your complete guide to automated Physical Therapy Business Growth and more Lifestyle Success.

2. On-Going Personal Support From Paul Gough

This program is not just about me delivering powerful information to you to help you grow your business with ease. I also want to offer you personal, on-going support, accountability and business coaching. I own “4” self-built physical therapy clinics, I employ “14” staff and I spend upwards of $100,000 per year on my own business education - and I’d like to pass some of what I’ve learned on to you during our 7 weeks together.

During our 7 weeks together, you’ll get the chance to ask me questions about your business on our exclusive online forum.

If a question comes up for you between the seminars, post your question on the forum and I will personally answer it. This personalized support is an important part of the program and just as importantly, you get to interact with and support all the other PT’s on the Program.

3. Coaching From Not Just Me, But My World-Class Team

What makes this course so in-demand is that I’m taking senior members of my team away from their roles coaching some of our most successful clients and running operations in my portfolio of businesses to spend time with you personally to share the secrets for more wealth, more business growth, and ultimately, more lifestyle success.

Take confidence from knowing that you’ll be learning from people who actually ”talk the talk” AND “Walk the walk”! Learning from my team will be a game changer for your business.

While most business owners are stuck in their practices - drowning in paperwork or constantly massaging and stretching patients, I’ve spent the last 3 years taking my business - and my LIFE - in a completely different direction.

A new direction that puts long term patient relationships and customer serving values at the front and centre of my business - and, leverages new “automation technology” that makes running and growing a physical therapy business effortless and possible, from anywhere in the world.

Here’s just some of what you’ll DISCOVER on this amazing NEW program:

• How to auto-pilot and systemize EVERYTHING in your business so that it grows without you (...this is critical to your business growth and we’re talking: how to on-board new patients, evaluation scripts, stopping drop-offs and re-activating past patients, getting a “yes” - even if they say “no” and, getting referrals within 72 hours!)…
• Marketing Automation - it’s “new”, it’s almost effortless and it’s now the easiest and fastest way to grow a PT clinic (...PLUS, it’s a lot less time consuming and less costly than marketing to local doctors)
• How to spend more time with family - and still make the same money
• How to build a world class team that runs your business for you (using the systems you’ll be creating…)
• How to break free of your business's “daily grind” and transfer important responsibilities to others - getting "you" out of your own way!
• How to find, hire and train a complete replacement for yourself so you can step aside from being a PT….to leading a team!
• How to grow and manage from multiple sites (and the technology you can leverage to make it easier)
• How to move beyond systems that are out-dated, being maxed out or that you’ve simply outgrown (so your growth is not being limited technologically)…
• How to make the jump from solo-PT - to having a team (...and how to know when it’s time to make the change)…
• How to maintain your business’s culture, personality and clinical EXCELLENCE as you grow (and how to know if/when a brand change is needed)…

Yes, We're Going To Be Covering a Lot Here… But When We're Done, You'll Finally Know:

• Exactly how to grow and scale your business with Automated Systems doing most of the work for you
• Exactly what to expect and how to prepare for each stage of growth
• How to navigate you AND your new team through it all
• How to set and ACHIEVE your business goals regardless of where you're at now or what size business you’re in
• How to STREAMLINE your business so that you can spend more time with patients

AND,

• How to successfully run your PT business from anywhere in the world - worry free!

Whether you’re a new or existing PT business owner - NOW is the time to get a handle on your business and let it start to grow without you having to work so hard. It’s for you if:

• You’re already successful - but feel like you’re working too hard for it and want to avoid being crowned “king rat”
• You currently believe your business will suffer if other people serve your clients (...because you are the only one who can deliver your services to the high standards you set)
• You want to spend more time at home or travelling with family - but still make the same money (...most owners actually make more than they can even dream of when they do all of this...!)
• You have trouble managing the work-life balance - there’s never enough time for family, friends, exercise, hobbies or travel… and all the other things you keep promising yourself you’ll do - “when you have the time”!
• You want to keep working with your patients “one-on-one” - but you want to spend more time with them and know that streamlining all activities within your business will help you do that
• You are excited at the idea of managing and leading other people or opening more clinics under your name...
• You want to spend more of your time being “Entrepreneurial” - thinking bigger picture about your business and your life (...instead of feeling trapped inside the treatment room all day long)
• You don’t want to manage a big staff - for you, growth and thinking big means you’re more aligned with your life's purpose and having the time to fully express who you REALLY are (...and not stuck in your clinic all day)
• You want a bigger business in terms of more profit - but NOT necessarily a larger operation or more staff
• You have aspirations to one day exit the day-to-day running of your business - but still take home a handsome pay-check each month (...welcome to the lifestyle-rich world of being crowned an “absent owner”)
• You’re new in business - and want to give yourself the best possible shot at surviving the first few turbulent years of small business growth
• You currently lack the right systems and technology to support on- going business growth, marketing and administrative activities to make your business more successful...

For Existing PT Businesses

If you run a well established or growing PT business, these 6 Video Seminars will give you the most effective, proven and truly automed SYSTEMS in the world to help you grow that PT business quicker, and with much more ease.

Most PT Businesses are in “meltdown” mode right now - operating at less than 30% of their capacity. This is a shocking waste. And yet everyone inside that practice is working harder than ever. Especially the owner - you!

On “PT Business Growth School”, you will create systems that will uncover a goldmine of opportunities in your clinic’s standard operating procedure, giving both you and your PT business a great deal of more financial freedom - for NOT an awful lot of effort.

For New PT Businesses

If you are just starting a new PT Business – especially a “cash based” or “hybrid” one - then this Systems Mastery course is ESSENTIAL for you.

Not only will you discover how to avoid the costly mistakes that cost so many start-up businesses a fortune in wasted efforts, but you'll also be launching your new PT business with the most powerful, proven and effective systems that the PT industry has ever seen.

Please DO NOT risk opening your new business thinking that you’ll be able to just “wing it”. That “tactic” had me burnt out and staring down the barrel of major heart surgery - at the age of just “31”. Now is the time to Master World Class Business Success Skills for your new clinic – and very quickly eclipse your bigger competitors still stuck in the old ways of running a business. Their bigger size is your best advantage.

Here’s what I have for you: there are 6 anytime access trainings in this special program. You may see glimpses of things you have heard about before… but make no mistake, most of this stuff is new and all of this material is taught by people who practice what they preach…

• New Incoming Phone Call Scripts (plus a Video Tutorial) - created and tested at my own practice and is now being used successfully by PT’s all across the US to defuse co-pay and OON cost issues (...start using this later the same day)
• Access my staff training video vault - press play on ALL of my staff training videos (and even the original powerpoints) that have taken me YEARS to make
• Pre-written examples of my “Value Added Welcome Systems” (instantly download these on PDF)
• The new “21st Century” Evaluation & Prescription of Care scripts - start using them that day!
• Scripts for you or your secretary to STOP drop offs - completely
• Pre-written letters and emails - each one proven to re-activate past patients
• The “most profitable email” I’ve ever sent out (download this on PDF instantly and start sending it)
• Video Tutorials teaching your staff how to engage new patients when they arrive at your clinic - what to say and what not to say (...Just “press play” and let the video train them for you)
• Pre-built templates to drag and drop your vital stats onto...
• New technology and software that we recommend to make life instantly easier when it comes to growing and scaling with ease…
• And so much more given to you as part of your investment in this masterful program….

Next, let me show you what else I’m going to give you - as part of your investment in yourself, your clinic and your future lifestyle prosperity by choosing to enroll in “PT Business Growth School” today:

Take advantage today and get these Business Growth Systems working for your PT Business TODAY… and save $1600!

You should expect your 7 weeks on this Systems and Automation Master Class Program to completely change the direction of your PT business - and your lifestyle.

This is for Physical Therapy business owners serious about growing their business with ease. The full price of this program is $5000. But because you are on my “hot list”, you are getting a better offer than anyone else, at any time. This is your BEST (and most generous) opportunity to see what everyone is talking about.

“PT Business Growth School” is 100% risk free for you to join.

Here’s how my Personal Profitability Guarantee works. Take action today and join the 7 week program… and if by the end of Module 2, you don’t think that “PT BUSINESS GROWTH SCHOOL” will solve your business headaches or help you to grow and scale your practice with ease… I’ll gladly refund your money.

Not forgetting that we’ll be showing you automated systems for stopping drop offs at your practice, then all you’ll need is just “3” patients RESCUED from dropping off your schedule using our new system to cover your investment in this course.

In fact, with just 1 or 2 of these tactics, you could get 100 X your investment back and more!

So, in reality, this course doesn’t “cost” anything. It’s essentially FREE… it’s an investment in your future wealth and prosperity and I’m not sure there is any other way to grow and scale a practice with such ease as we’ll be showing you on this course.

You can only grow your PT clinic in this new healthcare economy by attending this Business Automation Mastery live event experience. Confirm your place today.

1. Your business will grow effortlessly - without you having to be there

2. You will need to spend less time working in your business - but still make the same (if not more), money

3. You will spend more time on vacation, with family or just “goofing off”

4. Your name will be above the door - but someone else will be doing all of the work for you (more money, less effort)

5. Your organization will have MORE time for spending with and caring for your patients - they’ll love you for it too, and watch as your job satisfaction levels go through the roof...

6. Your staff will LOVE coming to work for you - hassle-free staff

7. You will have a business that everyone wants to work in - no more worrying over where you’ll find great staff

8. Your focus will be on “growing and scaling” - rather than “massaging and stretching”

9. Your business will run so smoothly and will become so profitable that if even someone made you a multi-million dollar offer to buy it from you, you’d be able to ask for “MORE”... or politely say “no-thank you”

10. And finally, you will do what 99.9% of physical therapy business owners wish they knew how - achieve the ULTIMATE PT Business Owner Lifestyle where you get to decide how each day looks and where you’ll work from

Basically, in a nutshell, once you experience “PT Business Growth School”, your PT business and your life will never be the same again.

How this program works – When you sign up, you’ll get immediate access to Module 1 of the program. You’ll get sent an email and a password that’ll let you access the membership site containing all of the videos, checklists and support material needed to complete that module. Then, every 7 days at 12pm EST, you’ll get an email notifying you that access to the next module has been “unlocked” – and so on and so on until you complete the course.

That means you will be able to access each of Modules from the comfort of your own home or office. In between unlocking the weekly seminars, I’ll provide you with all of the personal support in the 24/7 access Facebook community - and on the Live Group Coaching calls that you’ll be invited to attend to ask me your questions.

All of this saves you a fortune in the hotel and travel expenses associated with traditional seminars. Plus, by spreading the cost of the course over 3 months, you get to implement the material we cover between each module and see results BEFORE you’ve even paid for it!

You will have “life long” access to the membership site where you will always be able to access the material you will be using and learning from. It’s the perfect way to discover and then implement the strategies you need to take your PT business to the Next Level.

Take advantage today and get these Business Growth Systems working for your PT Business TODAY… and save $1600!

I think I’ll end by saying that it’s NEVER too early OR too late to put these types of systems into your business.

When is the best time to put systems into your business?

Now.

Even if you’re a “fledgling” small business owner, that does not mean your business is too young for systems. The earlier that you put your systems in place the better.

If you’re an “evergreen” Owner looking for a way to create income on autopilot, then this is it.

Most small PT Business Owners have created what they think is a system - but the systems are only “executable” by the owner him or herself. Worse yet, they’re often known only to him or her, and are often all in that owners head.

With that type of “system” you can’t take your eyes off the business for one minute and your dream business - and your dream lifestyle - will never be achieved.

THANKFULLY, once you’ve completed your 7 weeks on “PT Business Growth School”, you’ll not have to feel held back ever again - and you’ll have all of these truly amazing, hassle-free, automated systems in place running and fueling the growth of your clinic for you.

To your long-lasting success in business,

Paul Gough

P.S.

Some “Food For Thought” If You’re Still In Any Doubt That This Program Is Right For You

While it remains true that some PT clinics can get it right some of the time...

A select few can do it most of the time...

However, the hallmark of a truly world class clinic that YOU can walk away from and be proud of is one that get’s it right ALL of the time.

Those clinics are using these “systems”.

And if that type of success sounds like something that you want to achieve as your clinic grows without you, then I urge you to enroll in “PT Business Growth School”, while you still can: