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Dear dedicated reader, please pull a chair up….. This is a longer than usual blog… “A rock isn’t going anywhere unless someone picks it up and throws it.” It’s one of the most basic of principles that even a school boy understands. (Am I allowed to say school boy/girl – or should I be saying…
Read MoreWell, never before in my nearly 15 years of running a company have I ever seen anything like what I have witnessed in the months since COVID-19. There’s never been anything that is as fast, as totally devastating, equally as emotionally draining as it has been financially and yet, somehow, something that has provided so…
Read MoreThis week I’m taking you back to a popular episode of the show where you get to see my team and I getting ready for a big event last summer with clinic owners around the world and hear as I discuss how to confidently sell your Physical Therapy clinic’s services – watch the show here:…
Read MoreWhat happens when this all blows over? Lock-downs are lifted. Businesses are allowed to open back up. Does the world go back to normal? Do we forget all about Telehealth? I don’t think so. I suspect a lot of you who pivot to telehealth are going to find that not only do you love it,…
Read MoreThis episode of the show was filmed at a Mastermind Meet held last year where I talk to a room full of clinic owners about how we get more buy-in from patients to having MORE sessions with us. Click here to watch it: Most clinicians struggle with telling patients how many sessions they really…
Read MoreWhat if I told you, you’ve already done Telehealth. What if I said, you’ve probably done it multiple times. Telehealth isn’t as foreign of a concept as most people may think it is. Recently, during Module 2 of my Telehealth Income Explosion Program, I shared a conversation I had had with someone about digital healthcare.…
Read MoreWe are back with Module 2 of my Telehealth Income Explosion Program. During one of our discussions this past week, we discovered something important. Right now people are leading different lives and with that, they are doing different things and feeling different feelings. From this, different needs and wants have arisen. Through discussion, we realized…
Read MoreWe are already finished with Module 2 of my Telehealth Income Explosion Program! This past week I had a digital healthcare expert, Mark Milligan on to share his insights into the Telehealth world as well as answer some burning questions. One of the first topics brought up was the process of a Marketing Funnel when…
Read MoreDuring Module 1 of my Telehealth Income Explosion program, a good point was brought up. What do we do about Discovery visits? Are they even still a thing we offer. And my answer? It depends on how the patient comes to you. If it’s a mom who wants convenience and is confident enough to consider…
Read MoreSo we’ve discussed what Telehealths “perfect patient” is. We’ve talked about why your patients should choose it. But now here’s another question many of you may be wondering about. What happens if in the midst of all this the insurance companies start hopping on board? Does the value change when it becomes more widely available?…
Read MoreWhenever you are trying to “sell” something, people are going to have objections. Most of the time these objections manifest as excuses. Trying to get your past patients to buy into Telehealth may come with its challenges, but as long as you know what you’re dealing with ahead of time, you can create a game…
Read MoreSo you’ve done it. You’ve got your first Telehealth patient. They’ve agreed to spend $200 to work with you, great, But now what? If this were my clinic I would start with nine sessions. Three this week, three the next week and so on. But people aren’t going to want to do three sessions a…
Read MoreWe are back with another question with Telehealth expert, Juan Michelle Martin. If you have read my books you know that one of the most important things in Marketing is knowing what your patient wants. The reason this is so important? So you can sell to them. This is why I needed to know what…
Read MoreLast week we had our first module of The Telehealth Income Explosion. To kick things off we were joined by Telehealth Expert, Juan Michelle Martin. Well, of course, the marketer in me couldn’t resist asking “Who is your Perfect Patient?”. And I didn’t just mean during this unusual time. I wanted to know under normal circumstances,…
Read MoreHere’s a popular episode from the archives where I show you what my team and I REALLY get up to behind the scenes at our big Mastermind Events for top clinic owners around the world: (Click here to watch the Vlog) On this one, you get to see live footage from Day 1 of the…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...