Simple Changes To Your Website That Let You Charge Higher Prices

by · 11th July 2016

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So the plane has just touched down on my flight from LAX…

…I’ve spent the last 7 days meeting and working with some of the USA’s best and most successful physical therapy owners in Los Angeles and Detroit.

I have LOTS I could share about what I learned…

…and over the next few days, I plan to.

I think I’ll start with this from “Jason Han” of “Health Fit”, Pasadena (Ca):

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“Paul, after what you told us on a recent coaching call, we changed the form on our Website from “ask the PT a question” – to a form that is multiple choice and lets the patient self select the answers.

Before the change, we were maybe getting “1” inquiry per week from our website – since the change, we are regularly getting “5” or “6” people from it each week”.

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It’s hard to believe such a simple change could make such a big difference…

But when you REALLY think about it…

…these results are not surprising.

Here’s why:

Ever been to an event, seminar or on a webinar and had the chance to “ask a question” of the speaker/teacher??

I bet you have – and I bet you didn’t ask one!

Because very few people do…

I’ve been in seminar halls with some of the most successful business people on the planet – and when the invitation comes to “ask a question” at the end of the keynote, hardly anyone gets up to ask one!

Why?

Because in that moment, most of the audience have no clue what to ask…

…sometimes it’s a case of:

“What if I ask a dumb question”…

…but mostly, it’s just because they’re unable to think of a question that they want to know the answer to in the context of the situation.

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(Brain freeze at its best!)

And it’s the same with your patients…

…it’s not that they don’t want to ask you a question, they just don’t know what they CAN ask, or TO ask, to get the inquiry started.

Think about being in the treatment room:

“Do you have any
questions for me…?”

They mostly say NO, yet how many get home later that same night and think:

“I wish I’d asked about this or that…”

A LOT, if not most.

So what’s the moral of todays lesson?

Success in business is a lot easier than most people will have you believe…

…view your business through the eyes of your patients…

…obsess over THEM, and how they think and act – and not about whether your this type of clinic, or that type of clinic, finding any and every excuse to disclude your self from this type of stuff working for you.

The “gold” in the NEW health-care economy is being delivered in a TRUCK via a BOAT to the clinic owner who helps their consumer to make easier and better decisions.

(And so it should!)

What’s even more pleasing about “Jason Han’s” story is that because of the increase in the number of inquires he’s got through his new website…

…we were able to raise his prices!

When you have more demand for your services, you can charge more.

As a result…

He’s now charging what he’s worth…

…patients get the great health care they want…

…and everyone is happy EXCEPT the PT’s at the head of the “old-boys club”, petulantly whinging and moaning on Twitter at the weekend about PT’s “selling their services”, in an attempt to be more successful…

While those guys continue to look for cook-books and new recipes to feed the faces of the doctors they “sell themself SHORT to”…

…we’re all building our own “success club” with a new way to serve people better – and happy to sell the VALUE of what we do, to get what we want:

“A successful business that
makes a lot of people better”.

Are you wanting to join us?

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Sincerely,

Paul “jet lagged” Gough

P.S Here’s some pics from my trip:

Detorit PT'sCali PT's pic===

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About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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