PT Business Lessons To Be Learned From Watching The Olympics

by · 9th August 2016

5/5 - (1 vote)

Please read the following sentences very slowly (and more than once):

===

“You have a 90% chance of survival”…

…Or,

“There’s a 10% mortality rate”…

===

Which would you rather hear?…

How about:

===

“I’m calling to talk to you about the free back pain report you just requested”…

OR,

“I’m calling to discuss a solution to why you’re unable to walk for more than 15 minutes before being stopped by back pain”…

===

PT Business Lessons To Be Learned From Watching The Olympics

Which do you think is more likely to allow a conversation to begin that might lead to a prospect becoming a paying patient?

It’s obvious.

And it’s this simple use of words in the right order that is often what determines your next level of success in business…

Whether it’s marketing, conversions, influencing staff, asking for money owed OR current patients to send referrals from friends…

…the order that you put the words in place determines your chances of success.

Hard to accept, isn’t it?

That you spend “5” years at PT school – borrow $100,000 to learn all about the human body, why it breaks down and how to fix it…

…to be then told that the likely reason your business WILL or WILL NOT get to the *next level* is down to your ability to put words in the right order out of your mouth – or on paper.

It’s how you help someone see the value of what you do – so that you can actually put those hard earned skills to even better use.

(Have a bigger impact).

With more and more small cash-pay PT clinics opening up everywhere…

…it’s becoming less and less about the “skill”…

…and more and more about the way you can COMMUNICATE the value of the skills you’ve got.

This inability to put words in the right order is reason No.1 why so many PT’s remain “overlooked” and “under-used”…

It’s not because no one wants or needs your service…

…it’s not because no-one reads the newspapers or doesn’t respond to Facebook ads…

…and it’s definitely not because “no one in your area wants to pay for cash PT”…

…it’s simply because the words you used didn’t help the person hearing (or reading them) see the value of what you can do FOR THEM, in a way they can quickly understand.

But the good news is this:

You don’t have to be an expert at this business game…

And, watching the Olympics over the weekend reminded me of that fact…

Did you know that to win a gold medal in the “Decathlon” competition, all that you have to do is come “4th” in every event?

It’s true…

And business success is no different…

If you’re world class at the “PT skills” side of things – but you’re finishing 8th and 10th in the Marketing and Communications race…

…then chances are you’ll miss out on a medal!

It’s as simple as shifting just a little bit of the time and energy you’re currently devoting to the “PT SKILLS” side of things…

…and using that to get just a little better at communication and marketing!

Do that, and maybe you’ll find yourself on the small business success podium, singing the national anthem, while your country’s flag is raised up high and all your competition look on in amazement at what you’ve achieved in your business life…

Just a thought.

(But a nice one though, right?)

Sincerely,

Paul Gough

P.S In case you missed any of it, here’s a round up of last weeks TOP CONTENT for PT Business Owners:

– The Business Education School Podcast – Get Episode 1-5 Here…on iTunes

– The Paul Gough Physio Show [Episode 24] …Catch up on the learning happening inside my own clinic

And,

– The Accelerator Method Part 3 – Getting Noticed By Perfect Patients….this is an in-depth article revealing how to get noticed by a huge pocket of people that are currently underserved and being overlooked for PT… <– your big area of opportunity is here! 😉

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
Want more referrals from direct access at your physical therapy clinic? Download PDF now