Facebook Marketing: Why Social Media Sucks For Selling Physical Therapy Appointments

by · 16th July 2015

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Ever ran an advert or promotion on Facebook that didn’t work?

And now think that “social media” flat our just “sucks” for selling your PT services?

Well, it does!

(Suck!)

I’ve been saying it for years.

And yet, I make tons of money from advertising on it.

Confused?…

Ok, let me explain —

“A new report by marketing data outfit called “Custora” found that in the last four years, online retailers have quadrupled the rate of customers acquired through email (…using *Lead Generation*) to nearly 7%.

Facebook, over that same period, barely even registered as a way to make sales – and the tiny percentage of people who do connect and buy over Facebook has stayed flat”.

So said the anchor man on “CNN” recently.

News worthy?

Not for me.

Been saying it for years.

That social media is NOT for selling Physical Therapy.

That “likes” don’t pay the rent at the end of the month and no matter how good your “book an appointment today” promotion on Facebook is (…even if it’s free!), if you’re asking people for anything more than their contact details, you’re going to waste your hard earned advertising dollars.

And so it seems “email” – more than ever, is a vital “tool” in your PT marketing kit that you’re going to need to grow your practice.

Thing is, almost all business folks get that wrong, too.

Bad news for them as they waste mucho’ dollars (and time) on trying to get new customers using the wrong strategy.

Good news for me and my “Next Level” Coaching Program guys who are sharpening our “email” writing pencils, combining it with adverts and promotions that actually lead to sales on Facebook… and using the profits we make to re-invest in even more “new patient acquisition”.

(Marketing really is a simple game when you know rules).

So here’s the point:

Now.is.the.time.

To stop trying to be “liked” by everybody in your town.

Time to start writing one or two emails… put them into a “system” and pre-ceed those emails with a free “tips” report or something of perceived value to your ideal patients…

And, start building relationships with the many people out there, who are on Facebook, and who are currently suffering with some kind of pain or movement restriction that you can help them overcome.

Aka: “Lead Generation”.

I’ve long since used “Facebook” and email to generate new patients for my own business.

And I had suspected that my competition would catch on.

Have they?

Happily, not yet 😉

The guys in the PT industry who ARE making revenue from Facebook and email combined?…

They’re NOT my competitors.

They maybe yours though.

And they’re inside my “Next Level” group coaching program where I share my knowledge (…even write their emails and free reports for them) as well as reveal secrets and strategies for actually making sales on “social media”.

The cost to join?

Probably a lot less than those newsletters and patient re-activation postcards you keep on mailing each month that fail to bring any significant return on investment.

It’s 2015.

And time to catch up with the NEW ways of acquiring new patients.

Anyhoo.

That’s it for todays lesson.

If you want to know more about how to get more NP’s from “Facebook”, just let me know by filling out this form and I’ll help you implement the current best strategy:

– Show Me How To Get New Patients From Facebook ! >

I’ll “see you in your newsfeed”.

Sincerely,

Paul Gough.

P.S Note to physical therapist looking for Marketing Ideas…

Sign up to Pauls email list and get Marketing ideas and strategies for your pt clinic sent to you by email:

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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