Who’s Your Enemy??… Why Most Physical Therapy Clinics Are Hurting Their Own Profits By NOT Doing This One Marketing Thing Right

by · 21st August 2015

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Before I forget…

So the other day I was yapping with a financial advisor who’s a valued patient of my clinic…

He was telling me about his lack of clients situation.

And so I asked him this question:

“What’s your biggest obstacle to
acquiring new clients?”

His answer??

A combination of “competition from other advisors”, “friends and family interference” and, “financial misinformation online” — all conspiring to deprive him of the income and better lifestyle he could so easily be living.

Or so he says.

And, a few years ago, I might have agreed with him.

Maybe even joined in this tale of woe and told him of my own reasons (excuses) as to why I’m not seeing as many patients as I would like.

But NOT any more.

See, it’s much more comforting and pleasing to blame the opening of some new, bigger, financially stronger national chain of PT clinics opening up right by you…

…or, even that other PT clinics are doing a good job of scaring people away…

…than it is to accept the real reason that MOST people don’t come to see a PT.

Which is??

Drum roll ……

The patients own fears, past disappointments (buying any service not just medical) and distrust in the likelihood that THEY can be helped.

I’d wager that 90% of the people reading this email today UNDER-ESTIMATE that fact.

Oblivious to it.

And instead of creating a marketing system that works at building a relationship and earning trust — prefer to pander to the likes of “yelp”… hoping and praying that their clinic will be one selected (from all the others) by the odd one or two patients who make their decisions solely on reviews (that we all know we’ve asked someone to write for us any way).

Am I saying “yelp” isn’t worthwhile?

Of course not.

I’m just reminding you that the people on there looking for a PT, well, they have already decided that they want PT.

Meaning, non of the above issues!

See, the REAL gold in running a PT clinic – one that is able to stop worrying about begging doctors for referrals – is found in the ability to acquire patients who at first don’t even know what a PT is or does.

Maybe, even currently distrusts them.

But with the help of some information – provided by email, direct mail and phone calls – amazing things happen.

Like people discover for themselves that “PT” is actually, very valuable.

Anyhoo…

Lets sum up todays lesson…

Your most formidable competition is likely to be yourself – non more so than if you refuse to accept the negative emotional state that your prospective patients have towards you and what you do.

It’s nothing personal, of course.

It’s just the way people are.

And you can continue to fight agaisnt it…

Or, you can talk to me and I’ll show you how to profit from it by creating a multi-media marketing system that is designed to ensure that next time that irritating salesperson from “yelp” calls by to sell you an additional service you don’t even need – you can tell him your not interested because you don’t need it.

Just a thought.

Go here next to learn how to do that, inside 6o minutes:

– Show Me How To Market My PT Practice >
It’s perfect if you want more NP’s and less chasing of doctors for referrals.

Sincerely,

Paul Gough.

P.S Note to physical therapist looking for Marketing Ideas.

Sign up to Pauls email list and get Marketing ideas and strategies for your pt clinic sent to you by email:

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About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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