Fishing In A Huge Pond (…On My Own)

by · 9th November 2015

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Spent the last three days at Marketing Seminar in Denver.

Learned a lot.  

The highlight so far??

The focus on creating a “Marketing Strategy of Trust” to attract an ever increasingly skeptical, nervous, frightened of making a decision (in case it’s a mistake), consumer to a business, to do business. 

Now, building a trust based marketing system is NOT new to me…

…I’ve been implementing it in my own practice, and teaching it to others for years now. 

And so far, so very good. 

ON POINT

See, while most of the PT industry is waking up each day thinking that consumers “should” come and see them because they got qualified, I’m waking up asking myself a completely different question.

“What do I need to do, say or prove so that people will WANT to come and see me – and pay me handsomely for it!”…

It’s a radical shift in the way you see what you do that basically goes like this:

===

“I UNDERSTAND that you have no clue about what someone like me does… I also know that you’re likely to be confused with all of the options that you have…

…and I AM willing to give you maybe 15-20 minutes of my time to provide you with answers to concerning questions to help you make the right decision before you give me your credit card details”. 

===

This one…

I’m willing to give, before I get. 

To prove VALUE upfront. 

To do the things that other business owners really don’t want to do. 

I check my ego at the door every day and side step the traditional model of running a PT clinic that is often, well, too busy being “busy”, for any more success. 

And for which, I am rewarded handsomely with more compliant patients, all happy to my fees!

If you’ve hit a flatline in your practice, it’s likely because you’ve exhausted all of the people in town who know enough about PT to confidently say “yes”. 

Problem is, there’s just 3% of them. 

(And every one of your rivals is competing for their business, too). 

So here’s my question to you:

“Why don’t you try fishing 

in a different pond?” 

A bigger one. 

On your own. 

Where there’s a boat load of people with a problem or two (like back or knee pain) that you can fix…

…and would come to see you, if only you Marketed to them in a different way that shows you’re willing to help them at the “psychological” level first, (before you even get to the physical), and most importantly of all, BEFORE you get paid. 

It’s called “Lead Generation” Marketing. 

Providing people with information to help them make the right decision, sooner. 

Unless your best friend runs a doctors surgery that hasn’t been bought out by a big hospital system, Marketing like this is now the only way to grow your PT practice. 

You can resist…

Or, you can get going in the next few days. 

If you want some help to get started, go here to sign up to my email list and get Marketing ideas and strategies for your PT clinic sent directly to you:

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

Sincerely, 

Paul Gough 

 

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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