What’s Missing??

by · 12th November 2015

5/5 - (1 vote)

Just left Denver, where I attended “Dan Kennedy’s” annual conference…

…and, flew to “Orlando”, ahead of the Private Practice Conference here this week.

This’ll be my 5th conference in 5 different States, inside 5 weeks.

It’s been a wild ride.

(Especially with my two year old son “Harry” travelling with me every where I go).

Lets talk about these Seminars:

You always see a few familiar faces, veteran marketers, smart business owners – and some absolute beginners.

I had good chats with “Joe Polish” (from ilovemarketing.com) and “Russell Brunson” (founder of Click Funnels), “Kim Walsh-Phillips” (the nations leading Facebook expert) as well as “Dan”.

It pays to go to great events, and hang out with great people.

But, what you also get is a LOT of people who THINK that by simply attending these types of events, that they’re going to be successful.

“Na-da”!

What's Missing??

An example:

I spoke to one guy called “James”, a Lawyer from Wisconsin – he comes to the event every year and yet his practice is no better off that it was last year.

As clever and as educated as he is, he’s unable to work out the reason why.

And yet it’s really simple…

‘James’ had done nothing to implement his ideas in the last 12 months.

‘James’ suffers from fake ambition.

If you ask any PT business owner if they want to grow their business and increase their profits, the vast majority will say “yes”.

It’s a bit like asking if people want to look younger, be slimmer, fitter, healthier, richer… it’s a bad question.

Because its not about “do you have the desire?”, the real question is “are you willing to pay the price??”

And that’s where most people fall down.

They say they want to lose weight, but they don’t watch their diet.

They say they want to get fit, but they don’t work out.

They say they want to grow their business, but they aren’t willing to study, learn and implement the marketing and business strategies they need to get the results they want.

It’s cause and effect.

If the effect (goal) is missing, then so is the cause.

 And so here’s what I want you to learn from todays lesson:

Don’t commit to the goal.

“Commit to implementing

the CAUSES that will get you

the effect you want”.

Fall in love with the CAUSES – like implementing better Marketing Strategies – and the effects will take care of themselves i.e 50% more NP’s each week!

If you want some help to get started on the stuff that causes you to reach your goals in 2016, then I can show you exactly how.

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

Sincerely,

Paul

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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