Your PT Business Was Never Meant To Be A Struggle

by · 15th December 2015

5/5 - (2 votes)

As I write to you I’m sat in a coffee shop in “Melbourne”, South Australia.

“Coldplay”, playing on the radio over my right shoulder.

It’s the same coffee shop I wrote the final words of my first book “The Healthy Habit”, precisely this time last year…

…and it’s the same coffee shop that I’m writing the early words of my new book, that’ll be published early next year.

The relevance to you??

Let me explain:

Just last week I held a live, global video seminar with all of the PT Owners in my coaching program.

(There’s “32” of them now).

As part of the program I bring in guests from OUTSIDE of the PT industry to talk to everyone about the other things that business owners need to be more successful.

This time I hired in one of the worlds best motivational speakers – “James Ashford” – to talk to us all about “goal setting and planning for higher profits in 2016 and beyond”.

And on the call, James asked everyone what their goal was of 2016.

The typical answer, went something like this:

===

* “Get 50 patients per week”…

* “To get 200 patients per week”…

And for one guy,

* “To open 3 more clinics”!

===

But here’s the thing I had to point out:

That’s not what they REALLY want to achieve in 2016.

“That’s just what they NEED to do,
to get what they really WANT”.

Does that make sense??

See, none of us lie awake at night dreaming about another “50” patients coming through the doors this week…

No.

What we do dream about, is what we would DO, if they DID!

(Such as take an extended trip to South Australia…)

That’s the real reason WHY we want those extra patients and is what you must first figure out … and then focus on… if your goals are to be achieved.

To be more successful in business, it’s easier if you start AT THE END.

Think about “WHY” you want those extra 50 patients per week next year, anyway…

What difference would it make to the quality of yours and your families lifestyle??

When you know that…

…and you can FEEL that…

…it becomes a LOT easier to tackle all of the things you’re going to need to do, to get there.

(Like, invest some of your time and money in learning the rules of “direct response marketing”).

Most business owners are about to go head long into another years worth of struggle and frustration…

…waking up each day wondering why they’re not achieving their goal of “X” number of patients – not really sure why they’re even in business in the first place.

I’ll be starting the year thinking about my *travel plans*.

And, creating *systems* that’ll let me spend 5 months of 2016 out of the UK and with my family, looking for more swing parks for my boy “Harry” – and sun drenched coffee shops for me, sharpening my authors pencil (as I sip on my extra hot, no-foam Latte), knowing that my business is funding it all for me.

Is there any other reason to be a small business owner??

Anyhoo…

I have every faith that if you find your reason “WHY”, you could achieve it too.

Want some help to get there faster??

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Sincerely,

Paul Gough

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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