APTA Conference – Day 1 Highlight

by · 16th November 2015

5/5 - (1 vote)

Want to know what it was??

“The coffee I had en-route!”…

Just kidding…

…No, without doubt, the best moment was listening to “Jerry Durham” talk about the importance of the customer life cycle.

If you’ve followed my work for any length of time, you’ll know that I’m a huge advocate of internal sales systems.

AKA – the “customer life cycle”.

Couldn’t have grown a business so big, so easily, so quickly, without implementing it at my practice.

And without systematizing yours, I guarantee you’re going to loose money.

Not good.

An example of how paying attention to the customer life cycle can help boost your profits??

“Patients not attending ALL the sessions you or a staff PT prescribes”.

APTA Conference - Day 1 Highlight

That can go through THE FLOOR, with a proper system in place to PREVENT it.

Even, dropping off schedule (“lost sheep” as Jerry calls them), with a lame old excuse about “being busy”, that we all know is just total “BS”…

But here’s the thing…

If patients are dropping off schedule – even re-arranging appointments – for what ever reason…

…it’s only because they THINK that what ever it they’re doing is more important than physical therapy.

And that’s the therapists FAULT, for letting them think that way.

Not good.

Having people trained, the systems in place and the step-by-step process to deal with ALL of these possible interactions, is what separates the Owners who make the big bucks, from those who just survive.

Having well thought out internal sales systems and processes is the ONLY way that an Owner can confidently step away from the business, without fear of the ship sailing off into the wrong direction.

And, without such such systems in place at my own clinic I wouldn’t have spent the best part of the last 6 weeks travelling across the US to attend the seminars, that is further enhancing my business and life.

It’s not that hard to get more success in business.

Just do all of the things that your competitors or even your peers don’t seem to want to do – or won’t find the time to do.

Or, as I was once told…

“Spend a year or two of your life doing the things they won’t, so you can spend the rest of your life doing the things they cant”.

Want some help to set your systems up so we can break you free the “ain’t got time for that!” trap???

Click here if you’re ready to take the leap and sign up to my email list and get marketing ideas and strategies sent straight to your inbox:

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

Sincerely,

Paul Gough

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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