Are Community Events Becoming A Waste Of Time?

by · 23rd May 2016

5/5 - (6 votes)

===

“Anyone have experience working 5k’s or any other running/triathlon type event?

I feel like it’s a great service, but feel like it wouldn’t really have many people that end up converted to patients.

I’m thinking about starting it, just wondering if it’s worth the time and effort”.

– John Davidson Jr. Summerfield, NC.

===

Here’s what I would say…

As always, it’s always about the LONG GAME.

Not just in doing community events, but with almost every business strategy you’ll ever have to implement.

I hear a lot of PT’s say that “runners just aren’t in the zone to book PT appointments right after a 5k run”…

…and I agree.

But almost 99.9% of the entire world are NEVER in the zone to book a PT appointment no matter if they’ve done a 5k run or NOT.

Think about it…

If a runner has crossed the finish line, chances are that other than a few aches and pains the next day, in all probability he or she’s not going to need your services.

But, there remains a few areas of often overlooked opportunity:

community events blog

===

– 1. If he or she is a keen runner – it’s ONLY A MATTER of TIME before he or she does pick up an injury.

(How many runners do you know who haven’t EVER been injured???)

– 2. If they’ve done some sort of family, charity or fun run type of EVENT – then chances are:

– a). They’ll get the “fitness bug” for the next few months and inevitably end up with a lower back problem, calf strain or shin splints etc, or another type of injury that occurs when someone enthusiastically starts a fitness push their body isn’t ready for…

– b). They don’t get the fitness bug and they go back to their “sedentary” lifestyle and end up with, at some point in their life, something like chronic lower back or neck pain.

===

Either way, you want it to be YOU who they think of when it happens.

How do you do that?

Not by going and pestering everyone there to book an immediate appointment with you, that’s for sure…

It goes back to Nurture Systems…

Collecting emails and telephone numbers in exchange for valuable information.

Do you think almost all of the runners who cross the finish line of a 5k run, might be interested in something like a free tips report titled:

“The 7 top tips to stop the next day aches and pains that all 5k runners inevitably suffer from”

Of course they would.

(Much more than your business card!)

And you’re happy to give it to them in exchange for their contact details, so that you can keep in touch and follow up with your marketing automation.

That means while you’re growing your business using things like Facebook, Google Adwords, Remarketing, running newspaper ads and building a brand on Social Media…

…that’ll bring in new patients today…

…you can rightly EXPECT many of these 5k runners to become patients at some point tomorrow – further down the line!

This is how the most successful businesses on the planet think.

One eye on today…

…the other on tomorrow.

It’s the business owners who TRULY understand how how people make buying decisions that are WINNING right now…

The ones who want it to be how THEY want it to be, or how it USED to be, are losing.

It’s that simple.

Aaaallll right, another PT Business lesson over.

Sincerely,

Paul Gough

P.S In case you missed it…

=================
Here’s a round up of last weeks top content:
================

1. The “New Wave PT Show” – Staff training: Live from my own clinic and how to deal with difficult front desk situations. Click to watch it and then subscribe on Youtube.

And : –

2. The top “10” highlights from module 3 of “PT Business Growth School”. Click to read it on the blog.

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
Want more referrals from direct access at your physical therapy clinic? Download PDF now