Back at my desk today.
After 6 weeks of travelling around the US with my family in “tow”…
…I’m back in my home town for a couple of weeks to catch up with some friends and family and of course, check on my PT business.
I’ll make the changes and necessary improvements that’ll let me continue to be an “absent” owner so that I can take off to Australia for a month or so over Christmas – to spend some time with my younger brother who lives out there.
It’s great to be back at work.
I love my business.
And, I love my staff.
(Most of the time!)
But occasionally one or two of my “team” get to the point where they just can’t keep up with the progress that the rest of us are making.
And, usually what happens is when I come back from a long time away from the clinic, those members of staff EXPOSE themselves.
It takes me about a week to work out whose lagging Vs whose prospering – and ultimately, who’s got to go so that we can make more progress.
See, I happen to KNOW for sure that spending time away from your practice, is, well, good for it, in the LONG RUN!
As an Owner, the WORST thing that you can do is to be in there at the desk or in that treatment room, all day long, every day.
You can easily get “lost” amidst all of the clutter and chaos that your staff like to ADD to your life.
But when you’re away from your practice, you’re able to think more clearly…
Invent new, more and better ways of doing things.
Refine the systems.
Improve the process’s.
And, ultimately, actually put your staff to the test and see if they’re running the systems like you asked – so that you‘re making the profit you need to live the life you want.
Because it’s NOT the staff who run a “business”…
…it’s not even you that runs the business.
No… it’s the systems that you put in place that are run by the people you hire, that run the business.
(It’s how it SHOULD work anyways).
Which means that if and when you land back at your desk and one of your NEWEST staff members announces that “she’s pregnant” (like what happened to me)…
…it’s ok!
Because when the time is right, someone else can step in to run the system for you in her absence.
Business is really simple.
Spend some time NOW creating the systems that’ll free up more of your time to do and enjoy the things that you REALLY want to do in your life…
…which I doubt very much is prescribe exercise plans or massage soft tissue for the rest of your days.
Usually, when I speak to business owners just starting out on their journey, they will often tell me they have NO desire to ever want to stop treating patients.
And my answer is always the same:
“Treating patients is nice – and it’s very rewarding.
But it ain’t half as nice as getting on an aeroplane with my family and knowing I can be anywhere I like, for as long as I like… and that my business is the thing that’s funding it all for me”.
…Could it be an industry wide issue that holds a lot of PT’s back simply because not many they know of have ever figured out how to actually create such a lifestyle boosting business??
Maybe.
Who knows.
But if you want some help to set your business up a little differently – like mine perhaps…
…go here next,
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Sincerely,
Paul Gough
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