Hiring Book For Physical Therapists: “How To Create A Job Ad To Attract The Perfect Candidate”

This is an excerpt from Chapter 8 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”.

“When creating any job ad, you need to realize that you’re marketing the role in the same way you would when recruiting new patients for your practice. That means attracting the right people and repelling the rest. The sign of a great marketing campaign is one that makes it easy for people to rule themselves in or out, and you must apply the same rules here.

In marketing you’re calling out to people who want the things you can achieve for them. Such as; independence, mobility, a lifetime without pills or just being more active. In hiring, you’re calling out to  people who can achieve the outcomes you are looking for. You are making it very clear that if they don’t have the skills to achieve such outcomes, then they should not apply.

This is why you absolutely must complete the Success Description before you run any ad to fill a role at your clinic. It is the only way to be clear on what these things actually are.”

Continue reading on page 115…

Paul Gough’s Hiring Book for Physical Therapists –
“The Physical Therapy Hiring Solution” is OUT NOW!

To get your copy go here now: www.paulshiringbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulshiringbook.com– choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

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• About the Author - Paul Gough
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About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.

• Violating Social Norms and Outdated Levels of Thinking - 22nd October 2020
• MORE from LESS: The Go To Strategy During A Financial Downturn (Like here in 2020) - 15th October 2020
• How To Confidently Sell Your Physical Therapy Services - 29th April 2020
• Telehealth: What Does The Future of PT Look Like? - 17th April 2020
• How To Get More Buy-In From Patients - 16th April 2020
• Telehealth: Have You Already Done It Without Realizing? - 16th April 2020
• Telehealth: What Is the Most Important Thing You Can Sell Right Now? - 15th April 2020
• Telehealth: Is A Marketing Funnel Needed Right Now? - 14th April 2020
• Telehealth: What Happens To Discovery Visits? - 13th April 2020
• Telehealth: How Will I Compete With “Big Box”​ Insurance Companies? - 10th April 2020