Meanwhile…
Behind the scenes of the “Paul Gough Physio Rooms”, things continue to prosper.
It’s the middle of summer.
The sun is shining.
People are on vacation.
And most people have less need / interest in things like chronic low back pain:
“I’ll call you when I get
back from vacation”.
Heard that line recently?
It’s the reason why most PT clinics around the globe are experiencing a 20-25% fall right now.
But here’s a picture from my own clinic dashboard.
Take a look:
(Turn on images to see your picture ^).
Just yesterday we on-boarded 14 new first visits/treatment programs.
That’s “14” people in one day who made contact with my clinic and ordered one of the many products / services that I offer.
And what helps me sleep better at night is when I look at the range of different referral sources:
* Newspapers
* WOM
* Follow Up (Lead conversion by design).
* Treatment voucher ordered by husband.
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Best?
There’s “3” new patients in there yesterday who walked directly into my “lead generation trap” – who booked appointments with us only because we offered them a freebie report, then followed up, on the phone, until they said yes.
Usually within 21 days.
(That’s about an extra $3600 revenue into my pot in one day!) What’s more, there’s even a nice little “up sell” in there, too.
That being, “Massage”.
Better than best?
There’s not a single referral from a doctor in sight.
Truth be told, I think I COULD have a slightly more profitable practice if I went around town begging doctors for referrals.
But, it just aint me. Talking to rude and arrogant doctors (and their secretaries) and waiting in line with all the other clinic owners is thankfully long gone for me.
Especially since my little boy “Harry” came along.
If I’m going out for dinner or lunch with anyone, it’s him and his mum. And because of the way I automate the Marketing of my clinic…
There’s a very good chance that while I’m out for dinner with him and her, new patients will be scheduling appointments at my clinic, anyway.
The moral of todays lesson?
Their’s safety in numbers. The WORSE / MOST dangerous number in any business is “one”. One staff member.
And, one referral source (doctors).
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Because if there’s one sweeping change in the industry – like the trend of local doctors selling out to big hospital systems – then you’re in trouble.
The good news?
Thanks to the internet, cheap prices in local newspapers and nice little companies like EDDM, it’s now easier than ever to find those patients before they visit their doctor.
And the fastest way to do it?
Find someone whose already doing it, and, well, just ask them to show how to do it.
I’m waiting for you hear, whenever you’re ready:
– Show Me How To Stop Relying On Local Doctors ! >
Cheerio.
Paul Gough.
Note to physical therapist looking for Marketing Ideas.
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- Violating Social Norms and Outdated Levels of Thinking - 22nd October 2020
- MORE from LESS: The Go To Strategy During A Financial Downturn (Like here in 2020) - 15th October 2020
- How To Confidently Sell Your Physical Therapy Services - 29th April 2020
- Telehealth: What Does The Future of PT Look Like? - 17th April 2020
- How To Get More Buy-In From Patients - 16th April 2020
- Telehealth: Have You Already Done It Without Realizing? - 16th April 2020
- Telehealth: What Is the Most Important Thing You Can Sell Right Now? - 15th April 2020
- Telehealth: Is A Marketing Funnel Needed Right Now? - 14th April 2020
- Telehealth: What Happens To Discovery Visits? - 13th April 2020
- Telehealth: How Will I Compete With “Big Box” Insurance Companies? - 10th April 2020
