How To Help More Patients Make Better Decisions About Your Physical Therapy Clinic – Marketing

by · 7th August 2015

5/5 - (1 vote)

Following is an example of how your patients make decisions:

So last month another PT owner (from Long Beach) joined my “Next Level Marketing Coaching Program”.

He’s a very smart guy.

Already successful, just wants a lot more of it.

(The ideal client for me).

But here’s the thing:

When I first spoke with him, he was “tentative”.

And, very cautious.

Had been let down in the past by a couple or so marketing consultants who had given him duff advice in exchange for his dollars – and didn’t really want to have to go through that expense again.

So what followed, over the course of about 3 weeks, was a series of back and forth emails, him asking questions, me answering them… me waiting patiently for the next objection to my marketing skills / services to rear it’s head.

See, at first, we’re all on trial.

And I had to earn his “trust”.

(And rightly so!)

In total, it took maybe 7-8 emails.

Three phone calls.

And a few helpful reports / training videos that I had sitting idle on my laptop to help him come to his own conclusion that “yes”, I am different to everyone else he’s tried.

And what has since made us both laugh, is how excited he now is at beginning to work with me.

His secretary told me just yesterday, “he just can’t wait to get started with you now”.

And, “he just wants all this new stuff to be ready tomorrow so that the phone starts ringing – we’re ready for it”!

Contrast that with a couple of weeks ago – he was slow to reply to my emails and arranging a call took weeks.

But the thing is… I haven’t changed.

Nor has my marketing strategies.

Only thing that has, is his perception of how I can help him.

The point?

How this owner made a decision about choosing to work with me, is how his patients will make their decisions when choosing to work with him!

We all chose to buy any service, the exact same way.

(An “irony” I couldn’t resit pointing out to him!).

And yet because I took some time out of my day to answer his questions – and listen to his concerns – he was able to build some trust in me, AND, better understand the lead generation marketing system that I teach.

And as soon as he realized that yes, it IS the right decision?

He couldn’t wait to get going with it.

The next point?

That patients in the beginning appear to be resistant, is true.

It’s happening to anyone, anywhere in the world trying to sell their services.

But if you create a marketing system that puts trust an value at the centre of who you are and what your service is about, then you too, will experience this “phenomenon”, for yourself.

Want some help with creating a system like that?

If so, go here next:

– Arrange A Marketing Strategy Call With Paul Gough ! >

Talk soon,

Paul Gough.

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About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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