A “Wedding To Pay” For – Yet He Still Enrolled (CASH PT Case Study)

by · 4th May 2017

– Click Here To Read This Incredible Cash PT Case Study! > 

So the Accelerator Program is filling up fast…

…and just one of the reasons it does so is because it works to help CASH and OON PT’s become more successful…

There’s a lot opening up these days – all wanting to get the edge.

And that’s great…

But many are being held back from impacting more people because they don’t have their Marketing plan in place.

Can you relate?

Many PT’s have a nice premises, a fancy logo and even a website – but no Marketing plan.

(That’s a bit like driving without a licence – you might be ok at first, but you’re going to be in trouble sooner or later!)

And that lack of Marketing plan was holding back this “Cash-Pay” PT Mike Wehrhahn if Beach Haven, NJ…

He went all in and opened up his own practice – only to “stall” and “stumble” along the way in a town with a lot of big hospital systems…

What made it worse – there were tons of other cash-pay PT’s all wanting to work with the crossFIT athletes he was targeting.

In a nut-shell, he was “stuck”!

===> Read the case study here!

Until he saw the Accelerator Masterclass program (the last time we opened up registration) – and he knew this was going to be right for him!

He REALLY wanted to enrol…

…but the thing was, his SOON TO BE WIFE wasn’t to keen on him doing so!

She wanted to spend the enrolment fee on the upcoming wedding.

Understandable.

But thankfully – after one or two uncomfortable conversations with his soon to be new wife – they both agreed that it was in their best interests if he did learn how to Market his great PT skills better.

And so despite having the huge expensive wedding to pay for a the same time – Mike enrolled in Accelerator.

The result?

Within “3” months of taking the class – Mike was already $5,000 per month better off.

Needless to say that his new wife loves the Accelerator Method just as much as Mike who is now making more impact than ever…

…earning more than ever…

…and already starting to talk about expanding Next Level PT to a second facility.

Why wouldn’t he?

He now knows how to reach 1000’s of more potential clients online and by using his marketing to add value upfront…

…he’s been able to raise his prices without any resistance.

Click to read the full case study…

Then enroll in the Accelerator Program, here.

Sincerely,

Paul Gough

P.S Want to see even more Accelerator Success Stories?

===> Click here see dozens of Accelerator Method Success Stories!

This program has already helped over 100 PT business owners already – so you won’t be the first to try it out.

We know it works…

…we just have to have you enrol so that we can show you how to do it as well.

Enroll here.

MORE RESOURCES ON THIS TOPIC:

Click here to watch The Paul Gough Physio Rooms Show EP:035 – Even If They Don’t Ask For It – Tell Them About It > 

Click here to listen to Audio Experience EP:010: Healthcare Consumerism: Why It’s Great News For Small PT Clinics Trying To Get BIG! >

When you listen to the podcast, be sure to subscribe on iTunes so you can listen in on the go, when you don’t have wi-fi, or don’t want to eat up your data,

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

The Internet Has Changed – PLUS Big Announcement About Accelerator LIVE

by · 11th April 2017

So we are only a week or so into “Q2” of the financial year…

And in the first 3 months of the year we have witnessed some of the biggest changes EVER t o the way that we acquire our new patients at the Paul Gough Physio Rooms – especially when it comes to using the Internet.

And because of that, I have decided to put together this new Free Report which shows you 3 ways that most successful clinics are NOW – in April 2017 – using the Internet to get new leads and patients for their businesses.

It’s titled:

– The PT Internet Revolution: “3 Ways The Most Successful PT Clinics Are Using The Internet With Stunning Success”

Click here to download the report.

If you’ve ever tried to use Facebook, Social Media – even Google – to get in-front of new patients in your community then you’ll know it can be frustrating.

It’s been getting harder in the last 3 months to make it work and that’s because the consumer is becoming more resistant to methods that used to work in the past.

It’s not that Internet doesn’t work – it’s HOW the internet is being used, that is often wrong.

In this report I detail 3 ways you can use the Internet differently.

Much of what is inside the report has only come to light in the last 3 months or so and I strongly advise that you read it – especially if you are wanting to make a success of Facebook, or you are spending any time/money on Social Media.

Click this link to get your free report.

THE BIG ANNOUNCEMENT:

Because of the recent consumer changes – we are making urgent additions to my flagship Marketing Program – the “6 Week New Patient Accelerator” and we are preparing to release it to the public much EARLIER than we anticipated this year.

With that said, if you want to get notified of the early/priority/discounted registration for the upcoming online class – that will be starting May 9th – then please click this link below now:

– YES! Please Notify Me About Early Registration For The “New Patient Accelerator” 6 Week Online Class

I am working hard with my team to make additions to the Program that will mean you will be fully up-to-date when it comes to the way that we are all Directly Marketing to the public in 2017…

Click here now if you want early notification of the opening of the 6-Week Marketing Masterclass that we are rolling out earlier than planned due to these big shifts in the way that the consumer is choosing a PT.

– YES! Please Notify Me About Early Registration For The “New Patient Accelerator” 6 Week Online Class

Sincerely,

Paul Gough.

MORE RESOURCES ON THIS TOPIC:

Click here to watch The Paul Gough Physio Rooms Show EP:035 – Even If They Don’t Ask For It – Tell Them About It > 

Click here to listen to Audio Experience EP:07 –Key Take-Aways From 2 Days Spent Masterminding On My Own Business (Q2, 2017) >

When you listen to the podcast, be sure to subscribe on iTunes so you can listen in on the go, when you don’t have wi-fi, or don’t want to eat up your data,

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

What’s The Difference Between A PLAN – And A Marketing System?

by · 7th April 2017

In comes a question from a PT from Oregon just a couple of days ago:

===

“Paul, I am some-what confused over what is a PLAN – over a Marketing SYSTEM…

I hear you talk about both.

Can you shed some light on the difference between the two as I am pretty sure that I need both – I just don’t know which one to start with”.

– Mike, Turning Point PT, Oregon.

===

“Great question”!

And, let me answer it for you.

A Marketing Plan is something that acts as a road map – a route – a GPS – towards the target on the wall.

What’s the “target on the wall”?

Well, that could be something like $10,000 per month revenue from cash-pay patients, or direct-access type referrals.

If you are an In-Network Provider – setting a PLAN like this – and executing it – is likely to be the best money you’ll ever earn.

Why?

Because if 80% of your business, that is reimbursed by Insurance, is averaging $110 – and you can bring in an additional 20% of revenue at a cash-pay rate of, lets say, $170, then the additional $60 profit is all YOURS.

All of it.

This is called LEVERAGE – and it exists inside of every business when you choose to look closely at the REAL income streams happening in it…

(You do look at this, right?)

More:

If you are a CASH-PAY clinic – having a Marketing PLAN is an absolute must…

…In-Network providers have an out-let – a “go-to”, if you like – in Doctors, so they can, for now, always fall back on the doctors-luncheon trap in the absence of a PLAN…

You and I don’t have that luxury.

So what is a Marketing System?

Well, a SYSTEM – that’s how you do the work of FULFILLING the plan…

A SYSTEM helps you to hit the numbers that you set out in the PLAN – more easily and faster.

So the inevitable question is, which one should you concentrate on first?

I guess that’s up to you to decide…

If you need a PLAN, take a look at this:

– Where to get your New Marketing Plan.>

And if you are wanting to create a scalable Marketing System, then look at this one:

– New Patient Accelerator: Highlights of Module 2 – creating a System

Both are vital – and the order, I guess it depends upon YOU…

Some people like to dive straight into creating a Marketing System and then later realize that the System would be more efficient if it was working towards achieving a goal set out in a PLAN…

…others, they want to do the ground work FIRST, line all the ducks-up in the right spot – THEN get the system running.

It doesn’t really matter…

What matters most?

That you make a start!

Just pick one – and actually DO IT! 😉

Get a Plan here.

System details here.

Sincerely,

Paul Gough

MORE RESOURCES ON THIS TOPIC:

Click here to watch The Paul Gough Physio Rooms Show EP:035 – Even If They Don’t Ask For It – Tell Them About It > 

Click here to listen to Audio Experience EP:06 –A Keynote: Halsa Care Group Annual Conference, London >

When you listen to the podcast, be sure to subscribe on iTunes so you can listen in on the go, when you don’t have wi-fi, or don’t want to eat up your data,

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

 

Will Your “Q2” Be Better Than “Q1”?

by · 4th April 2017

Let me tell you a story about “Ben Ramos”…

He’s a client of mine from San Diego – has a cash-pay clinic in the gorgeous little town of “Solana Beach”…

He emailed me just yesterday to say that he’d just had his first ever “FULL DAY” of paying patients:

“It felt good –
I paid my months rent in
just one day”!

He told me.

And he went on to say, “now I just need more days like that!”

More success stories:

In my Mastermind Program, each Friday we celebrate “Best Weeks Ever”…

…and what’s more, in the last Quarter, more than 60% of my group had their “best week ever”.

(I’m very proud of them all).

So here’s my questions:

What’s the key to “more best weeks ever” and more “full days?”

The answer?

“Having A PLAN”.

And working that PLAN.

Now, if you ask most business owners what they “want” – they really don’t know…

Sure, they’ll say “growth” or “more profit” – but nothing tangible.

There’s no real numbers…

…and because of there’s no numbers – there’s no PLAN to support the numbers.

This lack of a PLAN is also the primary reason why most business’s stop having best weeks ever…

…and, why many never get to experience what it’s like to have a completely full day.

(BTW, Ben is charging $225 per session in CASH – niiiiiice 😉

My next question:

When was the last time either happened to you?

.
.
.
.

If it hasn’t happened recently – or as frequently enough as you would like – then I’d like to propose we work together to create a PLAN for you to put it right.

A PLAN that is structured, with a clear route to achieving the NUMBERS that support the reason that you went into business for in the first place.

Without a PLAN, it’s difficult to know where you are going – or, if indeed, you’re even close to getting there.

At my Profits Workshop I’ll work with you to personally to create a completely new Marketing Plan for your clinic so that you can work backwards and enjoy ticking-off your achievements…

…rather than walk forwards – constantly hitting brick walls and getting STUCK!

We’re now into “Q2” of the business year – lets make this the one where you made the decision to be more successful…

…so that in “Q3” and “Q4” you can reap the financial rewards.

The More Profits Workshop is happening FOR YOU –  if you think you would be more successful if you knew how to Market your business properly, then hop-on-over to this link now to book out your spot:

– 3-Day Marketing Workshop: More Patients, More Profits 2017 >

Just “10” people will be in the room with you – and we do that so YOUR BUSINESS gets all of the time and attention needed to make sure you walk-away from the event with a new plan ready to fire perfectly crafted MESSAGES to your PERFECT PATIENTS…

….who, will be as impressed with your ability to resonate and connect with their REAL goals, as they are your ability to reduce pain and limit function.

This is NOT just another “Marketing course” – it’s about working personally with you for 3 days to show you how to communicate with your patients in such a way that completely changes the way the patient feels about doing business with you BEFORE they even arrive.

– 3-Day Marketing Workshop: More Patients, More Profits 2017 >

And as the “cost” of healthcare surely rises, it’s the clinic owners who can do THAT, who will be the ones taking home the gold-doubloons.

There’s a lot of great, very skilled PTs out there – but not many of them are “fully booked” out.

Maybe it’s because less than 99% of the profession take the time to do something like this – and actually learn how to put their skills to use at scale….

Go here next for more details on how to claim your seat so we can get you full-booked up, week-after-week:

– 3-Day Marketing Workshop: More Patients, More Profits 2017 >

Sincerely,

Paul Gough

MORE RESOURCES ON THIS TOPIC:

Click here to watch The Paul Gough Physio Rooms Show EP:031 – Why So Many Physios Are Failing In Private Practice >

Click here to listen to Audio Experience EP:05 – The Wheel Of Engagement And How Much You Should Budget For Marketing >

When you listen to the podcast, be sure to subscribe on iTunes so you can listen in on the go, when you don’t have wi-fi, or don’t want to eat up your data,

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

“Is It Right For Me To Go Out-of-Network?”

by · 31st March 2017

“Am I doing the right thing
by going out-of-network”

…was the exact question I received from a client earlier today.

My response?

“I don’t know!”

…but the DATA will tell you.

Lets look:

If your cost of service is $100 – and your reimbursement rate is, on average, $95…

…then I’m not so sure you have a decision to make.

It’s inevitable that you will have to (go cash/OON) – and is why so many already are.

What I can help with?

Providing the strategy that will be needed once the decision is made.

Here are the two things that I KNOW make the difference (that will make the difference) to a successful transition to cash/out-of-network…

===

1.) A front desk person comfortable with handling money conversations – in the NEW economy, the “old fashioned” customer service girl simply wont cut it.

Sure, there’s room for her – out the front – but out the back, you need a strong person answering the phone, handling objections, afforded the luxury of the TIME it might take to tackle these money concerns or lack of understanding around what the OON or CASH pay model actually means – to them – as they currently see it.

Irony of all ironies in most clinics is this one thing, that makes the difference to being able to handle the cash pay objections – that is TIME – is not available.

Why?

Because the reimbursements are so darn low that they can’t afford the second person out back!

And,

2. Something called “deal-flow” – what is “deal flow”?

Well, it’s simply this:

A constant, never ending, rhythmical supply of new inquires coming into your practice, happening every day via direct marketing!

So, what do we have to do to get this constant supply of new leads” becomes the question…

I know the answer to this one…

It’s, get a Marketing Plan – create a Budget, forecast, work out WHO you want to target, what internal problems they are suffering with – craft a MESSAGE to resonate with them and place that MESSAGE on the right PLATFORM for as little cost as is physically possible – bringing in the best return possible for you bucks!

And as it happens…

…guess what the “More Patients, More Profits 2017” 3-Day workshop is all about???

– 3-Day Marketing Workshop: Get Your New Marketing Plan Created For You >

That’s right…

…showing you how to do all of that – in 72 hours flat!

Join us – and by the end of the 3-days of working closely with me you will know how to create a Marketing Plan fit for Direct Access, how to write a compelling headline/message, KNOW which platforms to pick – and how to use them.

As a bonus – we spend all of day 3 devoted to handling the money conversations and showing you how to overcome the objections so that the people who call – book, and stay and pay!

Like I said at the start…

…It’s not my job to tell you if it’s right (to transition to cash or OON)…

…only to show you the way to do it.

After all, I did and continue to do all of this my self at my own clinic.

If you want to know the exact method for getting more patients, getting less push back – and charging higher fees than your competition, then you need to come work with me at the next 3-day Marketing Workshop.

Be quick to apply if you want to join us.

– 3-Day Marketing Workshop: Get Your New Marketing Plan Created For You >

Sincerely,

Paul Gough

P.S If you are an In-Network Provider you may not be want to transition (yet) to OON if you’re doing “ok”…

But have you ever thought that quick-extra revenue in your business can very easily come from you dropping just one or two of those worst paying insurance co.s – and then being able to double the current fee that you’re being paid – for the same service – to those same people…

It’s called 80-20 Paul style…

…where 20% of your business is responsible for the best/easiest 80% of your profits.

This is how the most-profitable clinics are doing it these days – and quite literally, dropping one insurance at a time, slowly but surely RAISING their rates, decreasing their cost of service and making more of the one thing that you are in business for in the first place – PROFIT!

Helps if you have a PLAN.

And they’re being given out at this 3-Day Marketing Workshop.

Come get yours:

– 3-Day Marketing Workshop: Get Your New Marketing Plan Created For You >

 

MORE RESOURCES ON THIS TOPIC:

Click here to watch The Paul Gough Physio Rooms Show EP:031 – Why So Many Physios Are Failing In Private Practice >

Click here to listen to Audio Experience EP:05 – The Wheel Of Engagement And How Much You Should Budget For Marketing >

When you listen to the podcast, be sure to subscribe on iTunes so you can listen in on the go, when you don’t have wi-fi, or don’t want to eat up your data,

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

 

After 48 Days On Tour – What I Did On My First Morning Back To Work…

by · 28th March 2017

So after 18 HOURS of travelling from San Diego to Hartlepool via London…

…with 1 baby and 1 toddler in-tow…

…I’m “back at the day job” today! 😉

And after 48 DAYS on the road, it’s nice to be back in my UK office and doing what I love doing the most…

…and that’s continue to grow the Paul Gough Physio Rooms.

I started the morning with a meeting with my head of finance, Jonathan, to make sure the cash-flow is in the right direction…

…then I moved over to Operations dept. to talk to Vicki and make sure that the process and people side of the company were in-top shape…

…and then I moved to the Marketing Dept. for a meet with Amy.

And because we are moving into “Q2” (of the financial year)… we spent the time putting in place our Marketing Plan for the next 90 days.

First, we reflected on “Q1”…

“Did the Plan we created for “Q1”
produce the numbers that we
wanted for “Q1”?

… is the question I started with.

The next question I asked:

“What is the BUDGET for “Q2”?”

As in, what do we want to achieve and what needs to happen to make it a success?

Because once we know what we want to achieve (…the numbers) – we are able to set about creating a PLAN to give us the best possible shot of it actually happening.

(It’s much better than hoping and praying).

More:

We then break it all down into the different MEDIA that we will be looking to use ie. Facebook, Social, Newspapers, Google Ads, Email…

..the place that we will get our MESSAGE out to the perfect PATIENT…

And we work out how much we will have to spend on each on of the these PLATFORMS to bring in the desired number of LEADS.

Once I know what the numbers look like…

…I can start to set aside a financial budget – and my team can start to work the PLAN (without any further in-put from me).

That means creating the Facebook ads (or tweaking the ones we’ve got)…

…writing the Social Media content to support the up-coming Workshop…

…adjusting or scaling Google Ads to factor in that Q2 is often out busiest time of the year and so we want to CAPITALIZE on that and spend MORE, (not less), to make sure it stays that way.

All of this went on in less than 60 minutes…

We’re able to do it so routinely because we’ve been working from a PLAN for years now…

That means when it comes to each new QUARTER of the financial year, we simply sit down and build upon what we’ve got.

The problem for most PT clinics?

They don’t have a Marketing Plan to start from.

Do you?

If you don’t – but you would like to get one – then I am giving them away at the “More Patients, More Profits 2017” 3-Day Marketing Workshop that is happening in a city near you.

It’s a private Event for “10” people only .

If you want to come and work with me for 72 hours – to short-cut the process of creating a real Marketing Plan for you clinic – then apply here:

– 3-Day Marketing Workshop: More Patients, More Profits >

I’ll also be showing you exactly what goes into my Marketing Plan, how we create the content, the ad headlines, the OFFERS, the Call to Actions, and build the bridges into the Marketing Plan that has so far pulled in over 10,000 CASH PAYING patients to my own clinic.

This is not theory – it’s a practical workshop that you will actually be working alongside me to create your own Marketing Plan.

We provide the workbooks and the templates for you to create the Marketing Plans from…

If you want to come learn how to create a Marketing Plan that will act as the foundation for all of your clinics success with access NP’s – without needing referrals from doctors – then click here to find out when I’m next in a city near you.

You’ll get to hangout together with me and your other class mates by night time too.

– 3-Day Marketing Workshop: More Patients, More Profits >

In-Network, Cash, Self-pay or OON, this is for you – and if you have aspirations to add to $100,000 or more to your clinics bottom line by patients coming to you via Direct Access – this is not to be missed.

Details here:

– 3-Day Marketing Workshop: More Patients, More Profits >

Sincerely,

Paul Gough.

MORE RESOURCES ON THIS TOPIC:

Click here to watch The Paul Gough Physio Rooms Show EP:031 – Why So Many Physios Are Failing In Private Practice >

Click here to listen to Audio Experience EP:04: Why You Should Never Ask Your Patients “IF” They Have Any Questions >

Be sure to subscribe to the podcast on iTunes and the show on Youtube, to keep up with the pack!

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

The “Wheel Of Engagement” – In Action

by · 23rd March 2017

Comes a comment early this morning in my Facebook community following this weekends Mastermind Event:

===

“Yesterday we converted a lead (at our NEW $185 price point) who found us through Facebook. Totally cold lead.

She saw one of the videos we put out, submitted an inquiry on our website and we got her in for a discovery.

She came in yesterday and said: “I recognize you guys from all your Facebook videos”….she also said I was following her all over the internet haha (Remarketing).

We also got our first Discovery session from the live chat box on our website yesterday too!

Really cool seeing all of this come together. You’re the man Paul Gough!”

– Mike Wehrhahn, Next Level PT, Yardville, New Jersey.

===

What is the Wheel of Engagement??…

It’s the way in which you interact with
the same person more than once –
across multiple platforms.

It’s also the only way that you can realistically expect to be successful with direct marketing in 2017 (and beyond).

Let me explain more:

So in times gone by it was all about ONE newspaper ad…

ONE postcard…

ONE Facebook Ad…

ONE set of Google ads…

And so on and so on.

And you would judge the success of the ad – pretty quickly based upon how many people saw that exact ad…

“Dan Kennedy” and others told us to use call tracking numbers or links clicked on webpages that would allow you to track the success of the ad so that you could run it again – or can it!

These days??

One off ads are almost dead in the water!

Take a look at Mike’s new lead from Facebook…

Multiple videos watched on Facebook…

Over to the Website to fill out a form and make an Inquiry…

PLUS,

She’d been seeing his remarketing ads all across the internet which 100% confirmed him as the expert she needed to see.

The result?

A brand new patient at a much higher price point than when running the “one off style ads”…

For context:

Mike was charging just $130 per session before his entrance in my Mastermind Program…

All of those touch points COMBINED is why he doesn’t get resistance at a price point WAY HIGHER than the average fee charged by most PTs…

Familiarity breeds trust – and when you have trust, it’s very easy for people to say YES!

And there’s something interesting…

The “price” that most PTs charge these days is round about the “average” of what everyone else charges in town…

…and yet they claim to provide a better than the rest type of service.

I don’t know about you – but I don’t know many businesses that are able to provide a better service than anyone else in town while charging the same fees.

Could that be why so many businesses go bust???

Maybe.

Anyhow…

Guess what…

All of the “wheel of engagement” stuff was first discussed at my “More Patients, More Profits 2017”, 3-Day Marketing Workshop.

If you want to get a 12 month Marketing Plan for you clinic – PLUS, learn how to make this wheel of engagement work for you…

…and, as a result, sky-rocket your fees from Average – to top 1%…

…then this is the place to come:

– 3-Day Marketing Workshop: More Patients, More Profits 2017 >

There’ll be just “10” of us in the room – and you’ll leave with a brand new marketing message, a 30, 90 and 12 month Marketing Plan…

…and, know exactly how to use all of the Platforms used by Mike to bring in new patients from out of the blue – happy to pay $185 in cash!

Details here:

– 3-Day Marketing Workshop: More Patients, More Profits 2017 >

Application only.

Sincerely,

Paul Gough

MORE RESOURCES ON THIS TOPIC:

Click here to watch The Paul Gough Physio Rooms Show EP:031 – Why So Many Physios Are Failing In Private Practice >

Click here to listen to Audio Experience EP:04: Why You Should Never Ask Your Patients “IF” They Have Any Questions >

Be sure to subscribe to the podcast on iTunes and the show on Youtube, to keep up with the pack!

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Why You Should Never Be “Selling Yourself” As A PT

by · 21st March 2017

So I spent the weekend hosting a “Q2 Mastermind Event” here in San Diego…

…39 of the worlds greatest Business Owners gathered together to discover what is truly possible for their business.

What is the purpose of a Mastermind Event – as I see it??

“To become AWARE of the things that
you don’t even know that are currently
holding you back from being successful in your business –
and THEN know what action to take once you do (become aware)”.

It’s also about being part of a likeminded community – here’s how day 1 ended:


That’s us all at the drinks reception – my boy “Harry” included – all yapping about what had been covered in the day.

One of the main topics we discussed?

The idea that you “have to sell yourself” to patients, if you want their custom at your clinic.

The reality of that statement?

Complete “BS”!

It comes wth the FALSE belief that people make decisions on things like your “skills”, how many CEU’s you’ve accrued, how many years “experience” you have, how many awards you’ve won and so on and so on.

Now a lot of people will push back at this statement…

But, and to give it some context – when was the last time you got on an Aeroplane and asked the Pilot how many flights he’s flown, how many hours in the flight simulator he’s had, when his last training weekend was – or even, when was the last time he’s actually flown this path you’re going on.

No body does that – and even if they do – there wouldn’t be enough to run a profitable airline.

How do we choose an Airline?

On the final DESTINATION.

We pick the place we want to go – we find the Airline that seems to be able to fit our needs best – and book it.

That’s it.

And so it is with PT…

Their decision to choose a PT (in the free market of direct access) is based upon their PERCEPTION of whether or not you can get them to their final destination (golf, cross-fit etc).

The easiest way to change their perception?

Talk about THEM.

(If the conversation is about you – you loose).

So when it comes to “selling yourself” – lets turn it on its head…

…and make the “selling conversation” about them and the DESTINATION that they – the people you serve – want to get to.

Do that, and watch how little energy you’ll ever have to use in selling yourself.

Anyhow…

There’s more on this topic on this Facebook Live that I recorded live at last nights Drinks reception:

Press Play: Why You Don’t Need To Sell Your Self As a PT!

Please pay close attention to the amazing community of PTs (and Chiropractors) behind me…

…it’s a special group and every one of them is working with me to learn how to build a business that that is successful with OR without them!

Enjoy the video.

Sincerely,

Paul Gough

P.S Do we need to talk about your clinics Marketing Plan?

Do you have one?:

– 3-Day Marketing Workshop: “More Patients, More Profits 2017” >

A lot of PTs fail at Marketing simply because they run “one off ads“…

..you know the kind, where you risk it all by putting $500 into an ad and then you sit and wait – and wait – and wait – for the phone to ring…

…and you’re judging your entire Marketing success on this one ad.

You need to plan your Marketing 30, 90 and up to 12 months in advance.

If you want to work with me to have a Marketing Plan created for you – in less than 72 hours – then come and join me, and click below to see when I’m in a city near you:

– 3-Day Marketing Workshop: “More Patients, More Profits 2017”. Alexandria, VA, May 20-22nd > 

We’ll work together in a small room of 9 other PT Business Owners and I’ll make sure that you know how to write a compelling Message/headline for your ads (Facebook, Social Media, Newspaper, Magazine etc), how to select the right PLATFORM…

…and, take you through a 4 hour exercise that will show you how to budget and forecast a 12 month Marketing Plan that’ll work for you year on year.

If you are planning on doing any direct-to-consumer Marketing in 2017 – to get your clinics name and brand out there – it’ll help if you have a Plan.

Come get one from me:

-3-Day Marketing Workshop: “More Patients, More Profits 2017” >

MORE RESOURCES ON THIS TOPIC:

Click here to watch The Paul Gough Physio Rooms Show EP:031 – Why So Many Physios Are Failing In Private Practice >

Click here to listen to Audio Experience EP:04: Why You Should Never Ask Your Patients “IF” They Have Any Questions >

Be sure to subscribe to the podcast on iTunes and the show on Youtube, to keep up with the pack!

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Using Technology To Cripple The “Mill” PT Clinics…

by · 15th March 2017

Greetings from “LA”.

It’s day 30/48 of the tour and here’s something I want to share with you today…

It’s a video that I think you will find interesting – particularly if you are competing against the “Mill” like PT Clinics:

(Press play to watch the video)

It’s my “synopsis” of how small PT clinics should be using new technology to BEAT the big hospital systems.

It’s already received a lot of comments and engagement – it seems to have struck a cord with my community.

If you want to know my thoughts on how you can use things like Facebook, Google Ads, Infusionsoft – and all of the other technology out there – it’s covered on this video.

It’s not about “doing Social Media” – it’s more about using these things to support the patient on the journey they are going on.

Take a watch – it’s all on this video.

I’m doing a lot more Facebook live-casts these days – be sure to add me as a friend or like the Facebook page to see them as they happen.

Sincerely,

Paul Gough

P.S Question:

“Do you need a better
Marketing Plan for you clinic?”

If so, I can create one for you inside 3 days at the next “More Patients, More Profits 2017” 3-Day Marketing Workshop.

Click here to find out more:

– 3 Day Marketing Workshop: More Patients, More Profits >

If your ads aren’t firing..

If your ads are not connecting with the right patients…

If you feel like you’re just “shooting from the hip” or “flying blind” when it comes to creating a Marketing Plan – then you are a perfect fit for this event.

If you are an In-netowrk clinic – and you aren’t getting the referrals…

OR,

If you are a cash-based provider – and you have difficulty in converting patients because the “Cash” pay conversation is always a little awkward – then this event is for you.

Details here:

– 3 Day Marketing Workshop: More Patients, More Profits > 

MORE RESOURCES ON THIS TOPIC:

Click here to find out more about the “More Patients, More Profits 2017” 3 Day Marketing Workshop – and when I’ll be in a city near you!…

Click here to watch The Paul Gough Physio Rooms Show EP:021 Helping Patients Overcome The Resistance To Booking PT >

Click here to listen to Audio Experience EP:03: The Huge Irony Of Marketing To Doctors >

And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Work With Me In Alexandria, (VA) May 20-22nd?

by · 14th March 2017

Over the weekend  I’ve been at a Marketing Seminar in San Diego with some of my team – we’ve learned a lot.

One of the big take aways from the event, is this:

“Short-term Marketing – the sprint –
is a fools race”.

What I mean by that?

Let me explain:

It’s the process by which you take a sum of money, say $500, and decide to throw it at something like a few weeks of Facebook ads to “see how it goes”.

Then, judge the platform – and the likelihood of whether it’ll work for you – on the results of that $500 spend.

The reality?

Whether it does work – or it doesn’t…

…how successful you will be as a result of Facebook will not be determined by that one “ad” or $500 spend.

The real problem with this type of advertising?

More often than not – like 80% or more – it absolutely WILL fail – and when it does, you are tempted to walk away from it all together.

If it fails – does that mean Facebook (or Google, the newspapers etc) will never work for you?…

Of course not!

It just means that the ad you ran wasn’t part of a PLAN that you judge the success of over a definite period of time…

…a 12-Month PLAN that had many ads, all impacting each other, all having a compound affect on each other – and each significantly increasing your chances of success.

When you run “one-off ads” – you are hoping and praying.

When you have 3-4 things happening as part of a PLAN – you are sleeping much more soundly.

Want to know how I run all my ads?

It’s this simple:

I create a PLAN…

…I perfect the right MESSAGE to the right person…

…then I choose the PLATFORMS to run my ads on.

Next:

I IMPLEMENT the PLAN…

…then, most importantly of all – I MONITOR and ADJUST until the PLAN works.

It’s never a case of “will this work”…

…it’s ALWAYS a case of “what do we have to do/change/adjust to make this work”.

When you have a PLAN – it’s much easier to budget and forecast so that you can monitor and adjust accordingly…

When you set your business – and your Marketing Plan – up for the LONG-RUN…

…like 12 Months…

…an incredible thing happens…

You always beat the guys who forever take the short cuts trying to get to the same finish line.

And guess what?

How to create a PLAN, a MESSAGE, and choose the right PLATFORM that is perfect for your perfect patient are the subject of the next “More Patients, More Profits 2017” 3-Day Workshop:

– 10 Person, 3-Day Marketing Workshop: Alexandria, May 20-22 >

Do you need to come to this so that I can show you how to create a Marketing Plan?

If you do – here’s the link with all of the details:

– 10 Person, 3-Day Marketing Workshop: Alexandria, May 20-22 >

Seats are filling up…

This Workshop will show you how to create a Marketing Plan for a cash, In-Network or OON clinic…

…we spend two full days doing that..

…and then on day 3, I show you how to hold the conversations on the phone – and in the treatment room – so that people are happy to get on your schedule – and stay on your schedule.

Last Event sold out – this one will too.

Details here:

– 10 Person, 3-Day Marketing Workshop: Alexandria, May 20-22 >

This is perfect for clinics, who, up-until-now, have had little or no success with the “spend $500 and see how it goes” style of Marketing that I’ve just described.

Details here – application only:

– 10 Person, 3-Day Marketing Workshop: Alexandria, May 20-22 >

See you in Alexandria…?

Paul Gough

P.S Here’s some FAQ’s I’ve had about the 3-Day Marketing Workshop:

(How your 3-Day Marketing Event will look)

===

Q1.) “I’m an “In-network/Cash/OON PT” – will it work for me?”:

A.) YES! if you are asking this question of yourself – then you really do need to attend this Event.

Hearing this question so many times tells me that a lot of people are confused about what Marketing even is – never mind how to make it work.

Marketing, done right, does not require you to do anything different to factor in what type of clinic you are. The patient doesn’t care.

What is the difference? You’ll find out on Day 3 of the Event:

– 10 Person, 3-Day Marketing Workshop: Alexandria, May 20-22 >

===

Q2.) “Which Airport do I fly into to get there”?

A.) Ronald Regan.

===

Q3.) “What time will the event finish on the Monday”.

A.) 3.15pm (…so that you can catch your flight out that night)

– 10 Person, 3-Day Marketing Workshop: Alexandria, May 20-22 >

===

Q.4) “Will I get personal support from you”?

A.) YES! Every session is carefully put-together to allow me to get to know you personally – and work with you personally – so that you come away from the Event with the perfect Marketing Plan for your clinic.

===

Details here:

– 10 Person, 3-Day Marketing Workshop: Alexandria, May 20-22 >

MORE RESOURCES ON THIS TOPIC:

Click here to watch The Paul Gough Physio Rooms Show EP:030 How To Get A Big Breakthrough In Your Business >

Click here to listen to Audio Experience EP:02: Creating A Marketing Plan For The Crossfit Open >

And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

 

Tour Update: House hunting in “Encinitas”, San Diego

by · 7th March 2017


It’s day 22/48 of the Tour.

I’m in Terminal 4, Gate B25, of Phoenix Sky-Harbour Airport – and I’m waiting to board my flight back to San Diego.

(Fish Taco’s for Dinner when I land 😉

In between new-house (…”Encinitas”) AND office hunting (…Downtown San Diego) on Saturday (…thanks to the help of top Chiropractor, “Ben Ramos”), I spent the weekend flying between Las Vegas and Phoenix…

I love life on the move…

Of course, it gets a little hectic – trying to run two businesses from the air (and an Uber) really stresses/tests how robust your businesses are…

But so far, so good.

Here’s a great picture of some TOP LAS VEGAS PTS that was taken in Summerlin, Las Vegas, on Friday night at the Nevada Meet-Up:

(Starring: Jeff Moore, Jerry Durham, RJ Williams, Matthew Villages, Arturo Hernandez, Eric Christiensen, and many more amazing PTs..)

So the best of the conversations I’ve had this weekend??

Let me think…

Aaah yes, how about this one:

“The vulnerability that comes with
starting anything new – or worthwhile…”.

A lot of PTs are telling me that they feel overwhelmed right now at the prospect of having to change their business/marketing model…

Well, I know how that feels.

In my own life right now, I feel like I am almost starting again…

I am “walking away” from a successful 7-Figure business, a beautiful home, an office that I own and call my own, staff that I am familiar with – and a life that is, on paper, everything and more I ever dreamed of having…

These days?

I’m looking for a new office – likely to be shared with people I don’t know in a place far, far away…

I am up-rooting my family “6,000” miles across the pond – from living in a gorgeous home we call our own, to most likely renting a home, half the size!

I’ve got NO staff that I know, like or trust – so I am going to have to go back to hiring slow (maybe firing fast) methodology at the same time as learning Californian employment – and tax law…

I’m so far out of my comfort zone right now that if I didn’t have a very clear reason WHY I am doing what I am doing in starting a new business here in the USA, I think I might turn back.

So how do I continue to push forth??

I always go back to my “why”.

So what is my “why” for the disruption?

It’s to give my family the BEST POSSIBLE SHOT at an incredible lifestyle that would mean my kids spending more time outdoors (than indoors) – and me learning just how “good” I really am at this game of business…

I’ve done it in the one country – but can I do it on a global scale?…

(I’ll let you know, lol)

So whenever I get scared or a little confused about what I am doing this for – I just go back to the why.

If I can learn something about myself in the next 5 years – and if my kids and Natalie get to enjoy new experiences – and immerse themselves in a new culture that they’ll not get anything like or close to back home, then it’ll be worth it…

For you?

Maybe that’s part of what you gotta’ do, as well?..

Many of the people who follow my work tell me when we get face-to-face that they just KNOW that they need to do something – they just don’t know HOW or WHAT?

Yet when you have the WHY taken care of – the HOW becomes less challenging and the WHAT becomes obvious.

Cheers,

Paul Gough

P.S Do you need a completely new Marketing Plan for your clinic to get more Cash Pay Patients into it??

– 3-Day Marketing Workshop: More Patients, More Profits 2017 >

If you have started the year NOT as well as you had hoped – and things remain much the same as they were in 2016 – then lets get that changed for you…

My 3-Day Marketing Workshop will do that – and it is already beginning to fill up…

At this Marketing Event you’ll get the chance to work with me for 3 days – and I’ll personally create for you a 12 month Marketing Plan to help you avoid the cost of losing out on patients that should be coming to see you.

What’s ironic is that some PTs will turn their noses up at investing in a Marketing Training like this because it’s “too expensive” – yet that same person is happy to look at their empty schedule week after week, failing to do the math and realize that these things cost a lot LESS than a schedule constantly half empty.

(Know what I mean??)…

Anyhow…

The last Event that we did completely sold-out – and this one will do the same.

(How your 3-Day Learning Experience with me will look).

– 3-Day Marketing Workshop: More Patients, More Profits 2017 >

If you want to work with me so that I can get to know yo personally – and help you to create a solid Marketing Plan to attract 10,000 + cash paying patients, go here for the details:

– 3-Day Marketing Workshop: More Patients, More Profits 2017 >

Seats allocated by application only.

MORE RESOURCES ON THIS TOPIC:

Click here to find out more about the “More Patients, More Profits 2017” 3 Day Marketing Workshop – and when I’ll be in a city near you!…

Click here to watch The Paul Gough Physio Rooms Show EP:021 Helping Patients Overcome The Resistance To Booking PT >

Click here to listen to Audio Experience EP:02: Creating A Marketing Plan For The Crossfit Open >

And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Viva Las Vegas! (…And Then Onto Phoenix)

by · 6th March 2017

So I’m sat in the departure lounge of San Diego Airport…

…hoping that my short 47 minute flight with “Spirit” will actually take off on time – and that I don’t get yet ANOTHER email from them in a few hours to say “we are sorry for the delay” and offer me a $50 credit off my next flight with them!

(Has happened a few times to me already lol 😉

Anyhow…

It’s day 18/48 of the Tour– and I’m flying in to give a talk later today on “Lead Generation” at the Jeff Moore/Jerry Durham Patient Experience Event happening this weekend…

I have “4” hours to talk on this subject…

…and interestingly enough, I’m only planning on talking on it for about 60 minutes.

Why?

Because before I can teach the HOW – it’s important to teach the WHY.

As in, WHY is Lead Generation Marketing so important to PTs NOW??

And that’s a fundamental aspect of ANYTHING that involves asking people do things – that is important to know and understand.

For example:

Before you tell me about your amazing treatment plan – tell me why I need it (… don’t take for granted that just because I am in your treatment room I know why I need you..)

Before you put out “5 Exercises for Achilles Pain” on Youtube – tell me why I need to do them in the first place…

Before you teach your staff a new way to answer the phone – tell them why the old one wont work any more…

And so on and so on.

Failing to TEACH THE WHY is a big reason so many people don’t get done – what they try to get done.

The reason oh so many people do not teach the why?..

1. A lack of understanding of how people actually make decisions

And,

2. A ‘perceived’ lack of time in how “busy” our lives are that we feel that we have to spend more time focusing on the HOW.

Could this be one of the reasons why so many business owners keep running in circles – never quite getting the outcome that the HOW they are teaching promises?…

Maybe.

Ok, so I gotta’ dash – looks like we are out on time.

If you are around the Las Vegas area later tonight – let me know and we’ll meet up at 7pm – venue to be confirmed (check out my Facebook)…

…and if you are in the Phoenix Area – the Meet Up is happening on Sunday 5th, 5pm, Downtown Sheraton Hotel.

Cheers,

Paul Gough

P.S. Seats for my next 3-Day Marketing Workshop are filling up already

(How your 3-Day Learning Experience with me will look…)

Click here if you’d like yo find out when the next workshop is coming to a city near you:

– 3-Day Marketing Workshop – More Patients More Profits >

If you want to come and get given a completely new Marketing Plan – and learn how to write marketing campaigns to connect with your perfect patient, then this event will show you how.

It’s limited to 10 seats per event.

I’ll be revealing everything I know about creating a 12-Month Marketing Plan to attract cash paying clients to your clinic…

If you know you need to Market to people in your community – and you so far have not been able to make a success of it – but you want to – then this is perfect for you.

You’ll get to sit in a Mastermind style room with me and 9 other business owners and I’ll personally help you to create a winning Marketing Message and Plan for your clinic.

It’ll be a lot quicker, cheaper and less hassle to learn it from me inside 3-Days – than spend years trying to figure it out on your own!

It’s by Application only – more details here:

– 3-Day Marketing Workshop – More Patients More Profits, Alexandria >

MORE RESOURCES ON THIS TOPIC:

Click here to find out more about the “More Patients, More Profits 2017” 3 Day Marketing Workshop – and when I’ll be in a city near you!…

Click here to watch The Paul Gough Physio Rooms Show EP:021 Helping Patients Overcome The Resistance To Booking PT >

Click here to listen to Audio Experience EP:02: Creating A Marketing Plan For The Crossfit Open >

And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

San Diego PTs come out to play (PLUS, Marketing 4 the CrossFit Open)

by · 28th February 2017

“WOW”!

So what a great weekend we had here in “San Diego”…

I held another “Meet Up” – this time on the gorgeous Island of “Coronado” – and San Diego PTs did.not disappoint…

We had a table full of the best PTs (…and one very welcome Chiropractor) at the Hotel Del Coronado – some had travelled for miles to join us – and many made the most of the famous “champagne cocktails” on offer at sunset…

Here’s a photo that sums up the evening:

(Starring: Oscar Andalon and Chris Ingstad from the Carlsbad Area, Sean Kuhn from OB, Graig Gubello of Mission Hills, Ben Ramos of Solana Beach and Michael Caisse of Del Mar …PLUS, my two boys Harry and Tobias loving getting all of the attention from the girls… 😉

Now, what I love about doing these “meet ups” is that I get chance to sit face-to-face with you – my community – and the conversation is always so much more REAL when that happens…

And as I reflect on these evenings the next day, I always look for a stand-out conversation that I can share with you…

And on this occasion, I think it was the one, RE:

“Marketing for The CrossFit Open”…

…which was kick-started by my latest Podcast in which I shared with you a snippet from my recent 3-Day Marketing Workshop in San Antonio

Click here to listen to it!

In it, I spoke about the big-mistake that so many make when it comes to trying to Market to this community at this time of the year…

What mistake??

“To shoot from the hip”… as they say!

Meaning, that in response to an impending event – such as the CrossFit Open – a PT realizes that he/she should be “doing something” – anything – to Market to this audience to try to get some business!

The result?:

Often, very little.

And nothing happens simply because there is NO PLAN.

Just a somewhat “bodged” attempt to put out some content in the week before and hope that it catches the eye of enough athletes interested.

And sure, it might.

But it’s not going to catch the eye of ENOUGH to justify the activity…

Better to PLAN it, 3 months in advance…

…and create your content and ads according to the “place” and “state” that the CrossFit Athlete is in, during the run up to the event – and then after.

For example:

* In January: the content/ads should reflect that the Athlete is in “serious training” mode and you may wish to provide advice that assists this or their speedy recovery.

* In February: your content should reflect the fact that because so many Athletes have likely overworked your content offers “last-minute” injury recovery tips…

* And in March: your content reflects the fact that so many will be injured, feeling over-worked or completely burned out – and you offer advice to help them over come that.

If you executed on that type of PLAN – one that builds upon its self month on month – do you think you would be more successful than all of the other PTs who will be “shooting from the hip”, this week??

(Of course you would).

The same goes for ALL your Business and Marketing decisions.

When you have a PLAN – you win.

When you “shoot from the hip”, you miss.

It’s that simple.

And there’s more on this topic on this new feature of the Podcast:

– Audio Experience 02: Creating A Marketing Plan For The CrossFit Open.

Click to listen to it – then subscribe on Soundcloud or ITunes to keep ahead of the pack.

Cheers,

Paul Gough.

P.S The Audio Experience you are about to listen to features just 20 minutes of an entire 3-Day Event dedicated to showing you how to create a 12 Month Marketing Plan and refine a Marketing Message to connect with your ideal patient.

– Click here to find out when the next 3-Day Marketing Workshop: “More Patients, More Profits” will be in a town and city near you

If you want to come learn from me for 3 entire days – so that you can put an end to “shooting from the hip” with your Marketing and continually wasting time, money and energy – please complete the Application form on the next page:

– 3-Day Marketing Workshop: “More Patients, More Profits 2017”

MORE RESOURCES ON THIS TOPIC:

Click here to find out more about the “More Patients, More Profits 2017” 3 Day Marketing Workshop – and when I’ll be in a city near you!…

Click here to watch The Paul Gough Physio Rooms Show EP:021 Helping Patients Overcome The Resistance To Booking PT >

Click here to listen to Audio Experience EP:02: Creating A Marketing Plan For The Crossfit Open >

And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

 

Tour Update: Las Cruces > San Diego (+ Alexandria, VA, in May)

by · 24th February 2017

So the Tour is now at Day 11/48…

I’m sleeping in my 4th time time zone – and settled in my “second home” of La Jolla, CA, enjoying catching up with my family who arrived 3 days ago…

I have a “6” month old – and a “3” year old with me now – both adjusting nicely to life “8” hours behind that which they are used to…

(The nights are fun in our Apartment right now! 😉

The easy to find swing parks, beaches, fresh air – and soft and slow paced way of living here in Southern California make it very easy to settle my family into a place that feels more and more like home, every time we land back.

So what else have I been up to on Tour so far?:

Well, on Tuesday I got to speak in front of another group of amazing PT Owners in Las Cruces, NM…

(Turn on images to see your picture)

I spoke for almost “3” hours…

And amongst other things, I reminded the audience that as you consider creating this often “elusive” thing called a Marketing Plan…

…it’s vital to factor in that not all patients are created equal. 

For example:

It’s easy to set out a plan that says we need “10” new patients this week…

And that’s fine.

But out of those “10” new patients, what’s important to factor in is where they are coming from…

Or, “how they show up”…

Because “10” new patients acquired via Direct to the Public Marketing – Facebook, Google, Newspaper etc, – probably requires that you need “30” or so inquires as not everyone who responds, will actually book.

And if you wanted to find those “10” patients from referrals from your past patients, then maybe you need about “20” inquires…

The % of inquires to converted patient from past patients is higher than from direct Marketing, but it’s never going to be 100%.

And if you’re still knocking on the doctors doors, then maybe you need about 15 referrals sent your way to hit you goal…

Now, what I’ve just described to you is what a lot of people are not factoring in to their Marketing Plan…

That there is a very different level of TRUST/SKEPTICISM that a patient brings to your office – based upon the HOW they arrived at your office in the first place – must be considered.

Most Business Owners think that their patients simply arrive in an Uber, a Taxi or in a Motor Vehicle.

That’s a naive (at best) way to look at it…

Amongst other things, they show up “ready to book”, “thinking that they might book”, and even “looking for any excuse to NOT book”…

People are predictable – AND irrational…

And it helps if you can know which one they are when they are calling your office…

…for if you do?

The ability to budget and forecast a Marketing Plan that actually hits target month on month – is much easier to come by.

And guess what??

I’ll be creating 12 more Bespoke Marketing Plans – over three content packed days – for 12 amazing PT Business Owners at the next “More Patients, More Profits” 3-Day Marketing Workshop that is happening in Alexandria, VA, on May 20-22. 

We packed out the last one in San Antonio – so how could I not do it again?…

Want a seat at the table to learn from me for 3 full days??

If so, go here next for details:

– 3-Day Marketing Workshop – Alexandria,May 20-22.

Attendance by Application only.

Sincerely,

Paul Gough

MORE RESOURCES ON THIS TOPIC:

Click here to find out more about the “More Patients, More Profits 2017” 3 Day Marketing Workshop – and when I’ll be in a city near you!…

Click here to watch The Paul Gough Physio Rooms Show EP:021 Helping Patients Overcome The Resistance To Booking PT >

Click here to listen to Audio Experience EP:02: Creating A Marketing Plan For The Crossfit Open >

And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.

===

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Successful PT Clinic Owners – Stuck In “No-Mans Land”

by · 15th February 2017

“Hello from the other side”

It’s day 2/48 of my latest USA Tour.

It’s 4.38am CST (gotta’ love jet lag!) – and I’m writing to you from my hotel room, just 6 blocks away from Austin’s “The Capital” building, on Congress Street.

So far I’m “2 for 2” on old-pit style Texan BBQ food for dinner – and I’ve already had the pleasure of spending time with some of the best PTs in America…

Pull up a chair – and let me tell you more:

Yesterday I took a trip out to a town called “Lakeway” – the home of top PT “Paul Hendricks” who is the founder of “Body Balance PT” a clinic that is set up to help athletes and golfers.

Paul already runs an incredibly successful clinic and he invited me into take a look around and talk strategy for his businesses growth.

Pauls story was interesting – and very familiar to me:

See, he’s been growing his business for the last “12” years by “word of mouth” referrals…

And by his own admission, he’s done “ZERO” external Marketing.

I sensed a little hesitation in his voice as he said it – as if he KNEW, that he could and should of been doing more…

Now one of the things I always point out is that although “word of mouth” is obviously good for business…

…the problem is that it can be slow – and very unpredictable.

And this is, by the way, chief culprit and reason no.1 why most clinics do take 10,15, 20 years to get to the point where the business owner – you – can start to step back.

But my question to that business owner – and to Paul – is always this:

“Why wait 20 years?”

Or

“Who told you it has
to be that way?”

(Because it doesn’t – not in 2017).

And as I walked around Paul’s gorgeous clinic it was clear that he really is the REAL DEAL when it comes to his ability to help golfers both stay fit – and get fit!

So I asked him…

“How far do people travel
to come to see you?”

“From all across Texas”, he replied.

So it’s safe to assume that he’s pretty good at what he does (PT) – and people are talking about him…

My follow up question:

“What about all the 100,000’s of
golfers who don’t know you exist…?”

And my next question:

“What are you putting out on Social Media to connect with these golfers to show that you’re the expert – and how are you using Facebook to find more top golfers in the state?”

There was silence…

And then came the realization for “Paul” at just how much possibility lay ahead for his clinic’s growth in the next 12-18 months…

If he’s got this far without any Marketing, how far and how fast can he grow with the right Marketing Plan??

All that it takes to speed up clinic growth is the execution of the right Marketing Pan.

Without a Plan, it’s easy to get “stuck”.

And as I step-in-side and go eye-ball to eye-ball with PT clinic owners on this 48 day Tour, I suspect I am going to hear the same story daily…

A clinic doing “ok” – that has taken 10,15, 20 years to get going – and an Owner currently working too hard who now wants to step back to enjoy the fruits of his labor.

The big QUESTION is, then:

“How do you get across
“no-mans land”?

From that point where you have just enough referrals coming in to keep you busy…

…but not quite enough yet to feel comfortable in hiring another staff PT or front desk to do everything for you.

Is that you??…

Because the reality for most Business Owners is they stay STUCK in that “no-mans land” for years…

…and that’s because they don’t do the one thing that every single business on the planet has to do if they want to SCALE.

Which is???

Drum roll please…

“Acquire more new patients at a rate faster than they can accommodate the demand”.

And with things like Facebook, Google Ads, Newspapers (cheaper than ever), Re-marketing, Social Media, Emails, and countless other platforms to get your message out there to the right person you want to help…

…there really has never been a better time to run a PT Clinic – anywhere in the world – if you step out side of the “word of mouth” and “doctors luncheons” trap most are still stuck in.

Can you do it??

Sincerely,

Paul Gough

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