Week one of “PT Business Growth School” kicked off this week, and just as I imagined, we had GREAT time with a number of breakthroughs.

It was high energy…

It was intense…

And there were a lot of breakthroughs…

If you joined in with us, you know exactly what I’m talking about.

But as I know some of you weren’t able to join the program this time, I wanted to keep you informed of what we’re learning.

So here’s a look behind the scenes of what happened in Module 1 of the class, and we share with you “10” of the most powerful highlights from week one of PT Business Growth School:

Key Takeaways

#1 USP – What It Is… And WHY You Need One

Your USP is THE most important thing you can get clear on.

IT’s impossible to grow a business without knowing yours.

What is a USP?…

It’s the thing that elevates you above the noise – helps you stand out from the competition.

It’s usually known as a “Unique Selling Proposition”, but I prefer:

Unique Serving Proposition.

Having a clearly defined USP makes you DIFFERENT, helps people make better decisions about coming to see you, and if you intertwine it in your clinics communication, it’s also one of the ways you can overcome co-pay and out of network cost objections from patients who are still a little hesitant.

Many Business Owners make this mistake in their clinic branding and Marketing strategy – they assume their clinics Marketing message should be all about THEMSELVES, it shouldn’t.

All of your brand and Marketing should be about your PATIENTS, and what’s in it for them, so the consumer can make a decision on you and what you do – in a heartbeat.

#2 A USP Is NOT A Slogan

The truth is slogans like “providing quality, effective care” and, “the results you want, the care you deserve” – don’t mean a thing to your patients. Yes they want great “results” and “care”… But don’t you think that’s what they expect?

The big guys like Apple and Pepsi can get away with this – BECAUSE THEY SPEND MILLIONS OF DOLLARS PER YEAR to make sure we remember it.

But as small clinic owners with small budgets, forget it!

Create a clear, easy to understand USP that resonates with your patients completely, and they won’t have to think about WHY they’re paying you this deductible or co-pay you’re asking for.

#3 Understand How You Are Really Serving Your Patients

We don’t do “PT”.

What we do is much more important than that.

What we do?

We help people live a life without painkillers, avoid surgery, and help people walk further for longer…

People will pay $50 to relieve their back pain…

…But they will pay $1000’s to get back their confidence to play golf every weekend, or play with their grandkids in the swing park again.

The problem with being a “Service” is that people don’t value the skill associated with the service – only the end result.

#4 Your Patients Have Three Problems

External, internal and philosophical.

Most PT’s talk to people about their external problems when what they should be doing to stand out, is talk to them about INTERNAL problems.

#5 The Most Important Point To Remember When Trying To “Sell Your Services”

As a general rule, we move AWAY from pain and loss – not towards health and happiness – which is why slogans that promise “reach the peak of health”, don’t resonate with many people or compel them to make decisions.

People have a hard time imagining how good it feels to be happy and healthy right now when they’re suffering. Move them AWAY from pain, and co-pay won’t be an issue.

#6 The Trump Effect

I’m not shocked by HOW Donald Trump has been successful in spite of everything that gets said about him.

What does he do so well?

He makes his message very simple and clear so that it’s blindingly obvious what he’s going to do for people.

If you say you’re a Physical Therapist, that’s not blindingly obvious.

Why? Because if you interviewed 1000 people and asked them, none of them would be able to give you a consistent, or accurate representation of what you could do – for them.

Ask a Trump supporter what he will do for them and the answer will be “He’ll build us a wall”.

What are your prospective patients saying about what you, and a PT does?

#7 Core Values – Why Do You Need Them?

Core values help you to create a company that runs and thrives without the owner.

They make hiring and firing easy, and patients LOVE coming to a place with a genuine focus on core values.

At the Paul Gough Physio Rooms, sticking to the core values we got clear on, coincided with explosive growth of the business that has never slowed since.

#8 Create An Experience Your Patients Won’t Forget

Having core values embedded in your business will help you create an experience you want your patients to feel consistently.

‘WOW’ them with world class customer service, and clinic growth will become a hundred times easier.

#9 Effortless Company Decisions

All of your company decisions can be made from your core values, and that lets you strip away any emotion surrounding difficult decisions that are associated with running a business.

They help you to focus clearly on creating a BETTER place for your patients, staff and YOU!

(And make the hiring and firing process, a breeze).

#10 Your Job Is To “Drive The Bus”

As a business owner, your job is to “drive the bus” and to do that successfully you need a clear destination, and clearly defined core values that govern the behaviour of the people on the bus.

(Your staff!)

This guarantees you a rockstar team – without the hassle and crap that comes with hiring that one “rock star” who you sometimes feel dependent upon and live in fear of losing.

It’s all about creating a culture with the right people that have your back when it comes to growing the business and serving your patients – and letting go of the ones who don’t, or won’t get on board with change.

Bus drivers NEVER try to stop people getting off – because there’s always someone else to pick up at the next stop!

Just keep driving!

Anyhow…

That’s it for Module 1…

The students are all getting on with their homework right now ahead of next week’s class where we’ll be joined by PT Industry superstar Jerry Durham!…

We’ll be going into depth on something I call the “New Patient Journey Experience” – refining every touch point that your patients experience with you, and showing the students how to consistently provide amazing experiences all across your business.

We’ll send you a re-cap of Module 2.

===

If you’d like to get notified of when this class next becomes available – please click here and we’ll be sure to add you to the early priority list, next time.

OR, if you’re brand new to my Business Education Material:

Click Here to Subscribe to my email list and I’ll send you More Physical Therapy Business Education >>>

As I write this I’ve JUST finished packing my bags for another trip.

In the last *3 months* I’ve flown around the world and back from Australia – taking in Brisbane, Melbourne and Sydney…

…I’ve travelled from San Diego (Ca) to Myrtle Beach (SC) – and back (the WIDTH of the US) – and I’m today preparing for another long flight to Orlando (Via London) before heading to Miami and Nashville and back home.

(Inside 7 days).

It’s gunna’ be a wild few days.

BUT, I’m EXCITED as hell for it! 😉

Tomorrow I’m flying “solo”…

(No family this time).

Too short of a trip that doesn’t give Harry (my two year old) a chance to get over the “jet lag” before we’d have to fly back.

Now, whenever I’m about to leave town (flying solo) the topic of conversation is always about “will I miss Harry?”.

My answer:

“More than I could ever tell you”.

When I drive away from the house in the morning, it will be PAINFUL!

Knowing that I’m not going to get to read him his bed time story – or hear him laugh out loud for a whole 7 days – is not nice.

But here’s the thing:

I always think LONG-TERM.

In business, and as a parent.

With “Harry”, I know the day will come very soon where he’ll ask me for some advice on what he should do with his life.

Instead of being a parent who tells him to “live his dreams”…

…I want to be a parent who “SHOWS” him how to do it.

(Big difference).

So as I leave him tomorrow morning I know that the short term pain I’m going to “feel” – as I close the door on his bedroom at 4.30am – will one day be worth it.

It may be a few years down the line…

…but that day is coming where he’ll need my help to make decisions that’ll help shape the rest of his life…

…much more than he needs me this week to “just be there”.

What’s this got to do with business?

Everything.

Business is no different…

It’s always, always, always… about the LONG-BALL GAME.

Too many people out there in PT Land are focusing on how their business looks TODAY – and not how they want it to look in the long run.

Waiting for the phone to ring or hoping for a referral from a doctor to arrive “TODAY” – is living “day-to-day”.

Walking into your PT clinic and checking the stats on the number of new “leads” you picked up over the weekend via your “Marketing Automation” is focusing long term.

Understanding that a “truck-load” of people in your community need what you do – want what you do – but just don’t know enough to confidently say “YES” to paying for help is you “starting” to think about your business long term.

Setting up the appropriate “nurture systems” to help those people make the right decision, faster, is you PROVING that you’re in it for the long haul.

(What will you check today? ;-))

Last things last:

As I board my flight tomorrow – it’s made easier knowing that the SYSTEMS I set up in my business 3 years ago are powering my clinic today.

I can’t imagine ever returning to a world where I rely upon staff or “procedures that are kept only in my head”…

…meaning that as soon as my plane touches down I’d be having to take an international call from one of the girls in my office asking:

“Paul, how do we do…”.

Those days are long gone.

My business is built for scale…

Built to last…

And, most importantly of all…

Built to let me go and live my dreams…

…Meaning when *THAT* conversation arises (with “Harry”)…

…I’m able to look him square in the eyes and tell him precisely how I did what I’m telling him to go and do next.

(…Live HIS dreams!).

Happy Monday.

Paul Gough.

P.S Business Growth School is filling up fast…

“6” of the “10” priority notification spots have already gone.

Go here next if you want to get a chance to join my next 6 weeks program which, as it happens, is AAAAALLLL about how I created the systems in my business that let me spend this much time away from my business.

(I think it was “22” weeks last year…).

Go here next to get notified early:

– PT Business Growth School – Early And Priority Notification To Save $250 Off The Regular Fee To Join ! >

====

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

It’s a question that a lot of PT’s get asked.

And, it’s a question you should NEVER answer.

(Not at first, anyways).

That’s because the person asking it, doesn’t REALLY want to know the answer to it.

 
Let me explain:

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

See, at first, it’s the *ONLY* thing patients know how to ask.

Just like a guy who walks up to a girl in a bar…

…he doesn’t really want to know “do you come here often?”…

He just doesn’t know what else to ask to get the relationship going.

What he really wants to know is:

“Are you single?”

“What are your hobbies and interests?”

“Do you like to go to the movies?”

“Do you think I might be your type?”

Etc, etc.

Now of course, we all know that what he wants to know – and what he actually asks – are two totally different things.

The “do you come here often” question is the one that feels easiest…

Even though it’s the one that gives the LEAST chance of getting what he wants.

“Her name and number – and eventually, a date!”

Why does he do it?

Simple…

It’s because very few people have the confidence to “LEAD”…

“Those people include YOUR PROSPECTIVE PATIENTS”

To lead with questions that’ll actually give us the answers we really want and need, takes a lot of confidence.

Something that NOT many people in society have.

And it’s the same with your patients.

They ask the “do you take my insurance question” simply because it’s the easiest place to start.

But, what they really want to know is things like:

* “Do you understand my values?”.

* “Do you provide a service for someone like “me?”…

OR,

* “Do you provide the type of one-on-one care that someone like me needs and wants, but who is a little bit nervous and skeptical (about everything) …

…and YET REALLY wants to make some progress with my health – even though I’m not overly sure how to get this PT thing started?”

It’s that sort of thing going on here…

But they are NEVER going to come out and ask you that.

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

It’s just not going to happen because they don’t know how to ask for that type of thing.

So when you answer the “do you take my insurance question” with a “yes” or “no”…

…you’ve not helped them to get what they REALLY wanted.

And if it’s a “NO” (you don’t take their insurance), then no matter how hard you try to convince them to pay out of pocket, from that moment on you’ve lost them because the consumer was waiting to hear a “yes”.

And they had already made up their mind about what would happen if they hear a “no”.

(They would call someone else who does because in the absence of any other value proposition,  they had no reason to keep listening to you).

So, what do they need to hear from you to give you a shot of acquiring their business even though you might not accept their insurance?

Something along the lines of:

===

“Well Mrs. Smith, regardless of whether or not we take your insurance, it’s very likely that we’ll be able to help you either way – and that’s because the outcomes we get for our patients are not dependent upon what insurance you’re with…

Do you want to start by telling me a little bit about what you need, and I’ll tell you how we can help…”

===

Now for some PT’s reading this, that type of telephone conversation will be hard to have…

…just won’t feel right.

However, for the “2” (or maybe “3”) who actually pick up that script and use it next time the phone rings at their clinic…

…I can’t wait to hear the success stories and how many extra books you book all happy to pay your out of pocket and despite you NOT taking their insurance 😉

Because without any doubt, that IS how you answer the phone in this new health care economy if you like seeing more new names on your schedule.

Anyhoo…

I’ve said it many, many… many times…

There’s never been a better time to run a PT Business – as long as you’re thinking differently and looking in the right direction.

That new direction starts here:

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

P.S
Registration for my new class “Business Growth School” opened yesterday – and “3” seats have been taken already by Dr.Jarod Carter’s podcast fans.

There’s a whole module included on “Scripts”… meaning we look at new ways of answering the phone or booking patients that’ll limit the amount of money you could be losing from questions like:

“Do I have to pay that “co-pay” EVERY TIME”…

And…

“Do you take my insurance”…

We’ll be making small changes to your business that’ll make a huge difference at the end of the month.

Go here next to find out more:

– Paul Gough’s Business Growth School – Find Out More ! >

Story time:

So yesterday I did the traditional Sunday afternoon thing and took my family for a good-old fashioned, English “Sunday roast”.

After spending 8 weeks travelling across the US – eating out most evenings and dining at some very “authentic” fine cuisine places…

…it’s been nice to get back to “fish and chips” and a “Sunday Roast with beef and Yorkshire pudding”.

(Proper English delicacies that you’ll have to try when you come over here some time to visit 😉

So yesterday, we went to a restaurant that I’d been to before…

A place that provides EXCEPTIONAL FOOD…

Provides AMAZINGLY GOOD SERVICE…

And, DELIVERS on all of it’s promises.

But, also a place that inserts a “$8.50” plate charge for a “2” year old boy who, at most, had three small potatoes and a little bit of his Mammy’s pudding at the end.

We didn’t see that one coming!

The real impact of that “$8.50” charge?

I’d say “$1000’s” LOST in future revenue.

And here’s why:

See, I was happy to pay the “$8.50”…

But my girlfriend wasn’t…

Neither was my Mother…

And, neither was my Grandmother.

They just couldn’t see it…

Now obviously, I’m in business, so I accept that a business has to make a living by selling things to consumers – no matter what age – and if people are bringing their kids in, however old, then they should pay!

Fairs fair.

I’m talking from a place of “logic” and “reason”…

But, the average “consumer” – who walks in there and feeds their kids one or two items off of their plate – isn’t.

They’re FAR from it.

It’s aaaaaaaaall emotional – which is not always good for business!

So here’s what happened next:

Natalie, my Mother, and my Grandmother each spent the whole day telling EVERYONE how “BAD” that restaurant was.

And I mean, EVERYONE.

This being despite the fact that the service was incredible and the food just as good.

The conversation was ALL about what they made us pay for Harry…

…not what they did for us or how nice it was!

The point I’m trying to make?

There are a lot of “stupid” business owners out there…

Even though I can’t help but think that he was RIGHT to charge us…

…in theory…

…most EMOTIONAL consumers would never agree!

He positioned it all wrong and probably is riding high on his EGO – dining out on it – thinking that he’s right.

Maybe.

But but he is paying no attention to the DAMAGE it’s so obviously going to do to his restaurant – in the long run.

If my table was talking about it…

…how many other tables has it happened to since that place has been open?

Consumers are VERY predictable and all our emotional hot buttons are in the same place, pushed by the same act of “stupidity”.

And it doesn’t get much more emotional than when “kids” are involved.

The next point??

There is nothing more suicidal in business that an owner caught up inside his own ego…

…relying so much on his product and service that he NEGLECTS to consider how his words and actions influence what people say, think and feel.

Most restaurant businesses are NOT struggling because of a bad economy…

…AND, most PT businesses are not struggling because of a lack of referrals from doctors…

…they struggle quite simply because the owner is far too focused on the PRODUCT.

On being the “next best” and greatest ever PT that there’s ever been.

Want to know the recipe for long-lasting success in ANY ECONOMY?

Become TRULY world class at being “consumer centric”.

The rewards will ALWAYS go to the business owner who is OBSESSED with figuring out how customers think and feel…

…and how to get them to think and feel more favourable about their product or service.

It’s not about your new exercises or your latest techniques…

They only get you so far.

And it explains why so many PT’s are working harder at their “PT skills” or putting out more “advice on Youtube”…

…yet falling further and further behind when it comes to keeping up with their income and lifestyle goals.

Thankfully, MOST PT’s don’t agree with me on stuff like this…

…which makes it easier for the rest of us to be successful! 😉

====

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

On this Physical Therapy Profit Academy Master Class, we’re going to show you how to advertise and fill up your educational in-house workshop events by using the 9 step sequence – proven to be able to make your workshops incredibly successful and go off with a bang!

But before I fill you in on the 9 steps, lets take a quick look at Workshop events, and how to really use them to grow and scale your business…

The one thing I want you to understand is that workshops are another form of ‘Education Based Marketing’ where you build trust with potential patients – with the end goal being to get as many people as possible to book a physical therapy session at the end.

But here’s the thing, what I believe to be a problem for many PT clinic owners is that they use workshops as their MAIN, (or ONLY), source of acquiring new patients.

Which will only end up hurting you in the end, because a workshop isn’t a ‘strategy’…

…it’s a ‘tactic’ WITHIN a strategy.

What That Means?

Workshops are a tactic within your lead generation strategy – they’re simply something within your business that helps you to attract more of the perfect patients you WANT to work with, and keep them for life – not just for 8 or 10 treatment sessions.

So when you take a look at the 9 step sequence I’m about to show you, I want you to keep in mind that Workshops shouldn’t BE your business, but to see them as a powerful part of your Marketing game-plan where as Physical Therapists we – ‘give before we get’.

They’re no different than running a newspaper advert giving away a Free Report on ‘back pain tips’, or a free ‘taster session’…

The goal of a workshop is NOT to over educate people, or to prove how clever you are.

The goal is to simply allow people to build trust and familiarity, to help them get to know YOU better, to see the VALUE you can provide them, to discover more about what’s really going on with their low-back, and to make them feel comfortable enough with YOU that they’ll want to come back and see YOU for PT!

Simply put – you’re on trial!

People know that you’re an option, but they just don’t know enough about you yet to invest their time and money into buying your services.

So if you’re looking to add live, in-house workshops to drive more patients to your clinic, how can you do it in a way that provides amazing experiences from the minute they hear about your event – so they turn into a patient for life?

The 9 Step Sequence

Step #1: Create Awareness Filling The Room

How do you make sure you fill up the room?

With advertising!

But not JUST with one form of advertising – but with at least 2 or 3 different media to promote your workshop!

This way you can be sure that you’re setting yourself up for success by creating omni-presence, and people are more likely going to hear all about your event if it’s in multiple places, rather than JUST reading about it in a leaflet.

Some examples?

A newspaper ad, emails to past patients and using social media.

Step #2: The First Phone Call – Frame Them For Physical Therapy

This step is vital and one of the most overlooked – it’s not just about getting someone booked into your workshop when they call you up, then putting the phone down.

If it’s done right, you can get people WANTING to book PT with you, before your workshop has even started!

It’s a chance for you to start building a relationship with them, and an opportunity to ask questions that shows them you CARE…

Making it more likely that they’ll say ‘yes’ to your services at the end.

Step #3: Build A Bridge

Make them feel special.

This is a strategy we use once someone has booked into a workshop – that confirms that we listen, understand and really care about what their concerns are.

If you do this, you’ll already be winning and I can guarantee no other clinic will be doing anything like this in your town.

How do yo do this?

You can simply send them a letter with a handwritten thank you note – they won’t expect you to send something like this, but they will LOVE it when you do.

Step #4: Create Anticipation For The Event In The Build Up

Here’s where you get attendees EXCITED for what’s to come.

Most clinics think that a call to secure their seat is good enough…

The reality is there’s still a lot to be done, and you’ve got to show up like no other clinic in your town does.

So if everyone else is sending out handouts with information about ‘back pain’ before the event, what could you do to stand out?

(Hint – you could send them a gift to their home…)

Step #5: Get Them To Show Up!

Here’s how you ensure you get a 100% show up rate, because there’s nothing worse than no one showing up after all of your efforts!

It’s not just about “Hey, we’ll see you in a week!”… it’s about sending reminders within that week to make sure they show up.

Send them things like postcards, emails and phone calls leading up to your workshop to get them ready for the event, and to get them into a frame of mind to take part in something more than just a workshop event.

Step #6: Create “WOW” Factor Experiences

This is our number 1 company value at the Paul Gough Physio Rooms – don’t let attendees judge you ONLY on your presentation.

It’s now almost impossible to grow and scale your business without giving people who visit you an amazing experience.

Nobody really wants to be at a workshop, it’s still a grudge use of their time.

Think of ways you can really brighten their day – show them what you’re really like so you’re a company they want, and can’t wait to do business with!

Step #7: The Interactive Presentation

Here’s where you don’t just educate, but you make your presentation interactive, fun and all about them!

Example – get people to introduce themselves by telling everyone their name and their story.

That way within the first 10 minutes they know you really care about them, and they feel special!

Step #8: Follow Up

The fortune is in the follow up and is a big area of opportunity whether they say yes, OR no to physical therapy at the end.

Because even if they say no, wouldn’t it be great if you could nurture them until they’re ready to say yes?

At least 2 or 3 people will convert into paying patients if you keep in touch with them – why would you skip this step and risk them going elsewhere?

Step #9: Track And Dashboard Everything

How are you going to keep track of everyone who is attending?

How are you going to remember what concerns them most? What drink they want when they arrive? The outcome of the workshop – did they say yes? Or are they just not ready yet?

We have a system in place where we log everything on Infusionsoft so we can never lose touch with attendees and make it a WOW experience that they’re happy they gave up time to come to.

To round it up when it comes to Workshops, the PT clinic across the street might have a “better” presentation than you… but if you follow these 9 steps your win EVERY TIME because of the level of care and service you give BEFORE people give you their money!

 

For more Marketing ideas like this, go here next:

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

Story time:

So I started the year in “Australia”…

…and in the last “7” weeks since coming home, I’ve moved house… successfully launched Accelerator 3.0 (with 58 new students in total joining the 6 week program)…

…flew from London to San Diego to attend a 3 day marketing conference…

…drove from San Diego to Anaheim to attend the 3 day APTA CSM conference (and take in some Disney)…

…and, as I write this email to you now, I’m in Myrtle Beach (SC) – for a 3 day Mastermind Event.

It’s been an epic few weeks.

More to come, too.

Next week we fly to Phoenix before going back to San Diego and on to Austin, Texas.

We’re having the time of our lives…

My two year old son “Harry” travels with me and while his Daddy improves his business education, right now he’s at California Adventure land with his Mother, having a LOT of fun in the sun.

And while all this goes on…

Guess what is running nicely in the back ground, some 6,000 miles away…

That’s right…

“The Paul Gough Physio Rooms”.

The 14 staff I employ back there continue to run the systems I set in place about 2 years ago when I DECIDED I wanted to live this life IN-SPITE of the challenges our industry faces.

People tell me all the time that I have a great life.

They look surprised when I tell them:

“I know,
I designed it”.

See, most people won’t, or can’t accept that everything that happens to them today is because of the decisions they’ve made in the past.

“If you want to know what your decisions were in the past, look at your business today”.

AND:

“If you want to know what your business will be like in the future, look at your decisions today”.

It’s that simple.

What’s more….

Having spent 3 full days with 14,000 other PT’s last week, I’m even more certain of this:

There’s NEVER been a better time for you to be running a PT business.

The amount of negativity, resentment and skepticism about the future of the PT industry is making it easier for you and I to be successful…

While they all whine, bitch and moan about situations they can’t control…

…we can make decisions about things that we can!

Like, WHO we’ll even let into our clinics.

The “old-school” PT business owner thinks they have to accept any old patient who calls…

It’s as if… “we got a new one – lets cash the cheque, so we can eat”!

In my humble opinion, continuing to rely upon referrals from doctors is one of the big reasons the PT industry is in such a mess.

Think about what you REALLY get with referrals from doctors:

* Some “good” patients, some not so good.

* Some aged “21”, some aged “61”.

* Some with “wrist pain”, some with “ankle pain”, some with “back pain”

* Some with $50 co-pay, some with $5000 deductibles.

* Some knowing what a PT does…

…but nearly all having NO CLUE and are only there just because their doctor said so.

With no control over who is being referred…

…is it any wonder that most PT clinics are a mess with the un-predictability and frustration at dealing with patients who don’t appear to see the value of a 12 session plan – and don’t want to part with their co-pay?…

So the moral of todays story:

The ONLY way you can grow and scale a business – on your terms, to live the life YOU want – is when YOU decide WHO it is you want to work with.

Figure that out, and the rest becomes a lot easier.

My “58” new Accelerator 3.0 students have been doing it all week.

Want some help to get going?

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

Sincerely,

Paul Gough

On this Physical Therapy Profit Academy Master Class, we’re going to show you why Physical Therapists are NOT in the game of just fixing people’s health or taking them out of pain…

…but why we’re actually in the “transformation industry” and should be charging a LOT MORE for our services than we are.

This article features a significant contribution from “Anil Gupta” of www.immediatehappiness.com, who is one of the world’s most gifted life coaches and is friends with people such as Tony Robbins and Sir Richard Branson.

Lets Start With A True Story:

About 12 months ago I was in “California” and was catching up with a Physical Therapist from Long Beach, who told me that she really isn’t comfortable with “charging people for her services”.

She said she wasn’t making the profits she deserved, and that alone was making it difficult for her to sustain keeping her own clinic open.

At the time, she was even considering going back to working for a big hospital system three days per week – just to keep some regular money coming in.

The problem was, she preferred to charge LOWER fees than any other PT clinic in her town, simply because she felt ‘bad’ about it, and even ‘guilty’ about it!

That’s not a good place for any business owner to be.

But, this is a place where I suspect a lot of PT’s find themselves.

And, it comes down to 3 things:

1. Their own perception of the value and meaning of money

2. No confidence in the ability to handle a conversation about money/value

3. No way of explaining what a PT REALLY does to help people that goes way beyond just “ending pain”, or “providing PT”

And it’s the latter that we’re going to talk about in this article:

“The reality that many PT’s have NO IDEA of the REAL thing they do to help people – even the ones who have been at it for years”.

Not understanding the REAL and significant value that I add to the lives of my patients was something that I struggled with at the very beginning of opening the Paul Gough Physio Rooms.

But when I moved away from thinking that I was asking people for money in exchange for a massage, or some exercises, or a manipulation or a certain type of stretch etc… the TRANSACTIONAL STUFF you do in each visit…

…to the TRANSFORMATIONAL value that I add to peoples lives, then it all of a sudden became a lot easier to ask people for the price I wanted to charge.

See, we’re in the TRANSFORMATION industry.

(Not the PT industry).

We’re in the game of making people feel happy and healthy…

Taking them from a world of pain, fear, uncertainty and skepticism about what the future holds…

…to a place which is a lot more happy, healthy, positive and confident – which allows them to live the life they want – on their terms.

And it’s the LATTER, for which you are asking for payment for.

(Not your time, or the massage etc.)

The truth is, feeling guilty about charging for your services isn’t going to pay the bills, or give you the life you dream of…

…the one that you deserve after the years of study and hard work and dedication – not to mention the risks involved in starting your business in the first place.

If you’re trying to overcome any obstacle – such as a fear of the money conversation – it helps to know what is happening in the first place.

So Let Me Ask You This:

“Why do we even feel guilty charging for our time and our services in the first place?”

I can think of a few reasons:

1. Lack of Understanding of Self-worth

This one can be hard to admit to ourselves, but if you’re honest – do you feel “worthy” when you’re providing your services to your patients?

What I mean by that is – do you feel that what you provide is worth what you charge?

Many of us don’t believe we are worthy…

We underestimate how skilled we are, and forget what we went through to get to where we are now…

And most of us don’t even realize the value of our skills in relation to the people who come to see us.

If we did – asking for money at the end of treatment sessions wouldn’t even be an issue!

This is where you have to understand that you have an almost ‘miracle performing’ talent.

You most likely take for granted your PT skills…

…but others see what you do as very unique, special and something they’ll pay good money for – because what your skills are doing is helping people to get BACK to living the life they want – before their chronic back pain got in the way, and before it severely limits the value and quality they can get from life.

Or…

2. You Don’t Consider Your Self To Be An Expert! (Yet!)

Maybe you’re a PT fresh out of PT school, or maybe you’ve only just opened your practice and don’t feel qualified as an ‘expert’ since you haven’t got ‘as much experience as the PT owner down the road’ – so how CAN you justify charging more?

What you have to forget is that experience means nothing if you’re able to help them with what they’ve got.

Experience is often “over-rated”…

Experience is often just another word for bad or lazy habits.

And do patients really care if you’ve taken 20 years, OR, just one month to learn how to fix their stenosis or sciatica or, whatever the thing is that’s keeping them from walking as far as they want, or playing with their grandkids?

Of course they don’t.

The trick is to NOT be taking money from people who you KNOW you can’t help…

When I first started the Paul Gough Physio Rooms I had a very limited number of skills – but ones that I knew could REALLY help people with certain and specific problems.

If people came to me and I couldn’t help them, I told them so, and I didn’t charge them.

This allowed me to build my practice and my reputation with integrity and confidence, knowing that people KNEW FOR SURE that if I took them on as a patient, they WOULD BE paying higher fees, but they’d be certain to get the outcome they wanted.

10 years on, my business is built upon that same philosophy of if we take you on, “you’ll pay higher fees for seeing us”, but you’ll be happy that you did because we know how to get a limited number of things – VERY RIGHT, and we’ll custom tailor an amazing experience along the way.

3. Fear Of The Relationship Changing

Sometimes, it’s easy to be concerned that money – and when you ask for it – will change the relationship with your patients, and they’ll go elsewhere…

But the reality is, nothing could be further from the truth.

Most patients are DESPERATE for you to bring the money thing up.

They’d be the ones FEELING GUILTY if you didn’t.

People recognize great service… and are happy to pay for it.

If people aren’t wanting to pay co-pay or deductibles – it’s often a good indicator that they don’t see the value, or haven’t felt it, so if it keeps happening it might be time to look at some other things you’re doing – or not doing.

Make sense so far?

What people are PAYING FOR is to walk away from your treatment room feeling great, knowing that their body is on the road to recovery…

To leave feeling positive knowing that soon they’ll be able to play with their grandkids again, play golf with their friends again, sleep easy at night, etc…

To go home knowing they’re equipped with the right exercise and strategies to ease their pain when, and if it ever strikes again…

So Now I Want You To Ask Yourself This:

If you had to visit a doctor and had a choice of who you went to see and you could choose between one who charges $10 an hour…

…or one who charges $30 an hour but got life-changing results…

Who would you pick?

My bet is the cost wouldn’t even factor in and you’d pay whatever the price was, to get the result that you NEED.

So it’s exactly the same with YOU.

When you perform your PT services you’re doing so much MORE than just easing back pain or fixing a knee injury. – you’re giving people back their life.

Just think how incredible that is.

You’re giving them back their happiness, their freedom, joy, laughter, their quality time with loved ones.

Write This Down:

The work that you do as a Physical Therapist is not transactional…

…it’s “TRANSFORMATIONAL”

People WILL pay for TRANSFORMATION.

So, What Can You Do To Get Over Feeling The Guilt That’s Holding You Back?

1. Understand the real difference you are making to your patient’s life.

For the services you’re providing, just look at what you’re helping that person to achieve.

Think about their goals and what they were being stopped from doing – before they came to see you.

The real point to re-iterate is recognizing that – the work you’re doing is NOT transactional it’s TRANSFORMATIONAL.

Therefore people WILL pay higher prices.

2. Recognize you can never get that time back

Guilt doesn’t pay the bills, and it certainly won’t grow your practice!

3. Realise that people VALUE what they pay for

You’re making a difference!

At the end of it all, giving away your help for little money, or for free – very rarely creates the outcome your patients are looking for.

From my experience, patients

a) Value your expertise

And

b) Will actually put what you’ve given them to good use, if they’ve had to make an investment.

If they haven’t, there’s no motivation to ‘make the changes they need to make right now.’

So yes, give away a part of your knowledge – that patients, (and potential patients), will get true and quick value from…

…but then show them the transformation they could get by investing in Physical Therapy with YOU.

Another thing…

You’ve also got to separate your business from your emotions – of course you want to help people.

If you didn’t have that drive, you wouldn’t have opened your own clinic!

But you can’t help people the way you want to – the way they need you to – if your business doesn’t survive.

Asking for money can be uncomfortable to start with, but that can be changed with a few tweaks to the way you think about money and the value of what you’re providing.

If people really want to achieve the lifestyle you can give them, in my experience, they will always find the funds they need.

For more Marketing ideas like this, go here next:

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

On this Physical Therapy Profit Academy Tutorial, we’re going to show you how to BEAT the number one thing that limits the success of many PT Owners, and how to use it to set you up to win.

“Overwhelm” is a “disease” that kills business success.

It drains enjoyment out of life too.

What we do – starting, growing and scaling our small businesses – certainly isn’t for the ones who want the easy ride.

Those are the therapists who remain in the big hospital systems!

When you are growing that business, there will always be times where you feel like it’s getting too much for you to handle.

But most of the time WE make that problem worse than it needs to be.

Why?

Because running your own clinic is always made more difficult by the amount of things that you *THINK* you need to accomplish, in the often short period of time that you  give yourself to do it.

Make sense?

But, there are things you can do to defeat “Overwhelm”…

Traditionally, it’s a not a word that I like to use.

It’s not even a word that I like looking at as I write this blog post.

But because I know it’s going to make a significant difference to your life when you know what it really means – and how to beat it – I’ll talk about it for the next 1000 words as though it’s a long lost school friend who I never really liked anyway, that just happens to stop me in the street to chat…

I’ll respect it and honour it’s existence, but I won’t give it too much thought after the blog is over!

So, Lets Talk About “Overwhelm”…

If you’re feeling “overwhelmed” right now it’s because you’ve got so much to do and you want to achieve it in a short period of time.

Correct?

It’s a constant feeling of NOT being 100% of where start, or what to finish next.

But all that’ll start to change when you SHIFT your definition of what “overwhelm” actually is.

It just means that you’ve got “OPTIONS”!

And,  a lot of them!

Is that such a bad thing?

I’m not sure it is.

Because contrast that with many small business owners who are just completely “stuck”, unable to find ANY ideas to improve their business or quality of life…. then when you think of it like that, you’re already in a much better place.

Overwhelm is happening because you’re looking way too far into the future…

Trying to see the end of the thing you’re about to start – before you’ve even took the first steps to doing it.

It’s a surefire way for disaster!

And I get why you might feel like that too…

As small business owners navigating the new health care economy, it’s tempting to feel like you always have to do something “new” to try and keep up.

Well, you do!

(Have to do something!).

The question is, what?

And what will take you to where you want to get to – your end goal of owning a business the fastest!?

Here’s The Thing:

Some would say it’s a lot harder to build a PT business with the LACK of referrals coming in from doctors these days…

…I’d say it’s never been EASIER to grow a PT business because there are literally millions of pages packed full with information, marketing tips and strategies, and tons of people saying different things about what works and what doesn’t, right at your fingertips.

Granted, not all the information will be valuable to you.

In fact, most of it will be a waste of your time…

And of course, that’s the problem!

Committing your time and energy trying to figure out just what kind of work you need to be doing to successfully Market your clinic, is one of the BIGGEST questions to ask yourself, daily.

Would I have LOVED to have had a solid Marketing plan clearly laid out in front of me when I first opened up my clinic – The Paul Gough Physio Rooms?

(Especially when I competing against a completely FREE health care system…)

100% YES!!!!

But it didn’t happen.

No magical, overnight plan arrived on my desk while sipping on my coffee one morning.

So what did I do?

I made a decision.

And then I took some action on that decision.

I started with one Marketing course.

Implemented ONE thing of what I learned.

Not all of it, but just enough to give me some confidence and drive me forward towards making another good decision, about investing more of my time into creating a full scale Marketing plan.

Soon enough, I started to realize that I was in a much better position when I said “NO” to seeing some of the patients wanting to get in…

…because I was certain that my time was better spent creating more marketing systems at my practice that would work FOR me, (than repeatedly seeing patients that meant I had no way of growing past where I currently was).

Make sense?

And even after I invested a lot of my time and money into all of these Marketing materials, I’d be kidding myself if I said it didn’t leave me “overwhelmed” from time to time…

…feeling a little stuck and even frustrated knowing that I knew all of this amazing stuff, but I just couldn’t find the time to get it all in place fast enough – while still running a business and finding time for my family.

True Story:

Now, that feeling of being “stuck” or “overwhelmed” is exactly how one of the PT’s in my “PT Entrepreneur Community” was feeling this week…

After weeks of learning game-changing Marketing strategies to help launch his clinic off the ground and away from relying upon doctors referrals, on my Accelerator 3.0 program, he found himself going over everything he was taught, feeling like he knew what he was doing at the start, but then all of a sudden it felt as if his brain had “forgotten” what to do, or even HOW to start!

He’d got a little lost!

Happens to all of us, right?

But the thing is, there’s always some ‘grey clouds’ at the beginning that you’ve got to breakthrough no matter what you’re trying to do.

And once you come out of the other side – through the haze and moist – that pivotal moment will hit you when you finally “get it” and it’s THEN that you’ll understand exactly what it is you’re doing, and WHY.

Is there any other way than persistence?

Maybe not.

But persistence is made easier when you know with absolute certainty that what you’re trying to achieve by doing what ever it is that you’re doing, is worth the energy you must expend.

Holding onto the dream at the end is important…

…but not nearly as important as LOVING the journey that you’re on.

And “learning” is one of the highest and best uses of our time that any of us can do. Even though it’s difficult.

The HAPPIEST (and wealthiest) people I know are non-stop learners.

But is learning always fun?

Not always.

Remember when you were a kid…

Was learning easy?

Of course not.

It’s why you went to your parents to ask for help when you got stuck on topic!

How you learn hasn’t changed….

What you feel when you’re learning a new thing hasn’t changed…

What’s likely changed is the “support” team around you.

Back then, you had your parents, now it’s just YOU.

A solo-business owner trying to do EVERYTHING on his or her own.

But here’s the thing:

Whenever you get “overwhelmed” or you feel your brain hurting and you THINK it’s telling you to STOP…

…all it’s doing is trying to figure out an ANSWER!

Which more often that not, it provides not long after.

And when it does, it all becomes a lot easier…

Why?

Because something called ‘Accelerated Learning’, kicks in!

Once you do learn something new it’ll go to the back of your brain to be stored there for when you next want to know how to use it – and it’ll come to the front as and when you need it.

The “thing”, it’ll become second nature.

Like driving a car.

Difficult at first.

Now you don’t even think about it.

Marketing becomes a lot like that too.

The more you do, the faster you master it and the more success you have with it, and the MORE of it you want to learn and do.

A self perpetuating cycle begins – a positive one!

You’ll no longer think about all of the little things like “what button goes where” or “what a landing page is” or “how to set it up…”

…instead you’ll be thinking about your clients, their pain points, what words to use to motivate them, what the REAL reason is you’re running your ads and how your patient is feeling and how they’ll value your solution as a result of seeing your marketing, if you use a different word here not there…

…as well as the IMPACT it has ON your business, and your LIFESTYLE.

Focusing on those type of things provides a lot more motivation to see it through, don’t you think?

So, if you’re ever feeling “overwhelmed”, it’s likely because you’re still stuck trying to figure out the “trivial many”…

…when what you need is to be focusing on the vital few, (which is usually the overall business STRATEGY)!…

But here’s another thing:

It doesn’t matter what level you’re at in your business, it doesn’t matter how long you’ve been a PT for, or how great of a Marketeer you become, this feeling never goes away…

It’s something you have to learn to “accept” – especially if you want to KEEP getting to that next level with your business and lifestyle success.

It’s a natural progression…

And the business owner who WINS, is the business owner who learns to live with that feeling of always being “overwhelmed”, because he or she is likely to be the one who is AWLAYS learning something NEW!

And then IMPLEMENTING that something new.

So todays message is this:

If you’re planning on being successful – get used to LIVING with that “feeling of overwhelm”…

Just change what it means to you…

…and how you see it!

And the key to dealing with “having too much to do”, or, “too many options” is to bring your focus back to NOW…

Into the PRESENT moment.

Focus on what you can DO NOW…

…DECIDE WHAT THAT IS…

…then take action on FINISHING IT!

I call it “falling in love with the process” – and NOT falling in love with the results.

If you’re obsessed with the process, you’ll enjoy it and finish it and often the results will come with it, naturally.

If you’re obsessed with guaranteeing results, or you won’t do it unless it’s 100% going to work – you’ll set your self up for a lot of frustration AND failure as well as starting a lot of tasks but never finishing any.

Sound familiar??

Last thing:

Having too many things to do in your business is WAY better than having nothing to do at all and being the not-so proud owner of a business that’s just “standing still”.

I LIVE by the belief that I’m either moving UP …

…or I’ll move out!

I don’t care which one it is, but I refuse to be sitting still!

For more Marketing tips like this, go here next:

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

On this Physical Therapy Profit Academy Tutorial (with Kevin Donlin of www.marketingmultipliers.com – one of the world’s leading expert copywriters and season pro of multi-million dollar direct mail pieces), we’re going to show you how to avoid the most common mistake that most PT Entrepreneurs make when creating “copy” for their promotional material.

Before we begin – in case you’re not familiar with the term “copy” it is the marketing speak for the words that you use on your ads, postcards or webpages, that describe who you are, what you’re offering and what you want the prospective patient to do next.

Lets start with a question:

“When you think about being a successful PT Clinic Owner, what comes to mind?”…

It’s likely that you picture a clinic packed full with inquires, patients arriving for treatment on time, happy to pay co-pay and never dropping off schedule…

…and you making a nice tidy profit at the end of the month.

The next question is, how do you get to a clinic like that?

It’s nearly always to do with how you position yourself in the market place.

The choice that you make when you decide to promote yourself AND your clinic.

Are you going to be just another run-of-the-mill style PT clinic with “I’m here too…” type of advertising?…

…or are you prepared to do something a little different?

Because one of the biggest mistakes that small town and “solo” clinic owners make is this:

They copy the wrong model.

They look at the bigger, faceless health care systems or corporate PT clinics and try to copy what they do with their ads.

And most of the time, their ads are really BORING!

Plain old ads that scream out “we’re a PT clinic, we think we’re good, and we think you should call us because we’re close by your house”.

Yawn!

Yawn!

Yawn!

But what if you could transform yourself – and your entire PT business – into not just being a Physical Therapist with amazing PT skills, but a Physical Therapist that acts a little differently…

…who writes ads a little differently…

…who puts personality and fun into their clinics marketing?

Think it would make a difference if people were coming to see you because of WHO YOU ARE and what YOU’RE about… not just how great of a PT you are?

I wager it DOES!

In my clinic I have a famous saying:

“If all they ever judge us on is our PT skills… we’re SCREWED!”

Because ANYONE can learn my skills.

But what they can’t ever get, is my personality.

My drive.

My desire to help.

My commitment to giving people a piece of my life – good and bad!

Makes me completely un-touchable because I’m simply tapping into the greatest saying of all in business…

“People buy from People”.

They don’t buy from PT’s.

They buy from YOU.

So much so that back in my office (“The Paul Gough Physio Rooms”) , one for the core values I’ve instilled in my staff is that we must respect that anyone who enters our world is “PERSON first, PATIENT second!

Big difference.

While everyone else wants to talk about their back pain…

…we want to know about their grandkids FIRST!

Would that make you more likely to be a PT that people would want to RUSH back and see.

You BET it would!

So lets move into this topic some more:

Because here is where most PT owners make a BIG mistake…

They think they’re doing the right thing by trying to play the same Marketing game, and play by the same rules as their bigger competitors – think Hospital Systems and National PT Clinc chains…

At first it might seem like a great idea to copy-cat the big guys – but as a small town clinic, you don’t want to play by the same rules as them and try to compete with their large Marketing budgets.

They CAN invest in flashy brand ads because they get to run those ads week after week so that the consumer begins to trust who they are.

They get comfortable and familiar with seeing the same ads of happy, smiley faces and the same corporate logo.

Great if you have a $5 million ad budget.

I bet if you reading this article, you don’t.

But the good news is, as a small business with a limited number of staff, you have a massive advantage and it all comes down to one thing…

…”Personality”.

That’s the one thing the big guys can’t compete with.

Building your business around your personality is one of THE most valuable assets to your business.

Not something they ever teach in PT school – and not something that many PT’s like to ever think they should rely on because that’s not great for the “professional ego”.

(What would the competition say if you said or did something FUNNY! Gasp!)

The problem is this:

We’re taught to believe that success as a PT owner is down to our skills.

Reality is, nothing could be further from the truth.

I went to PT school with many therapists who are very skilled and talented – many of who are broke or always begging doctors for more referrals to pay the bills!

Not good!

Because we’re professionals, because we’ve been through school, because we’re medically educated, because we must have a ‘certain persona’, a certain way of communicating, a certain standard to keep etc, etc…

…it’s sometimes hard for healthcare professionals like us to understand that we have to become a ‘person’ and not just a ‘PT’ who can fix someone’s back, to get more people people say YES to our services.

And that’s why I built my clinic’s – Paul Gough Physio Rooms on personality.

It’s exterior is on great “trust” based marketing…

…but at it’s core, the foundations are built upon the PERSONALITIES of me and the people I employ.

Why?

Because people will buy from you regardless of whether you’re a PT, a Marketing expert, whatever you may be – if they see something in YOU that resonates with THEM.

If all you’re ever doing is competing with other the clinics in town on “how good your PT skills are” compared to theirs – people can go and pay for that at ANY clinic.

Any clinic in Detroit, any clinic in San Diego, New York, anywhere…

But what they can’t get at just ANY clinic is personality, and the fun and the traits and everything else that makes a business so attractive and likeable.

It’s a direction that health care is now moving into….

At long LAST!

People now expect MORE than just great medical advice and your qualifications. PT services have got to be delivered by somebody who is personable, who is nice, who can inspire, who can connect, and most importantly of all… someone who people can resonate with.

If all you’ve got to base your services on is great PT skills…

…it’s going to be a hard slog in the new health care economy.

And I for one would LOVE you as a competitor setting up across the street against me.

You need to use your most VALUABLE asset – your personality – and that of your staff – to inspire people to take action on coming into your clinic.

Even if you know MORE than anyone else on a particular topic – like sciatica for example – you will always struggle to get “Joe, aged 53 suffering from back pain that stops him playing golf at the weekends”, to resonate and connect with you…

…if you don’t have some fun about his golf swing!

Or, tell him about yours and how bad it is!

If you do that, he knows you “get” him, he listens more closely to you and he’s more likely to take action on your advice!

If you can lead with personality AND back that up with pretty good PT skills – then you have a far better chance at being successful than the guy down the street with amazing PT skills, but who is a “dead beat” with zero personality.

For more Marketing tips like this, go here next:

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

On this Physical Therapy Profit Academy Tutorial we’re going to show you the importance of not JUST acquiring more new patients – but acquiring a patient who will want to buy from you forever.

It’s a common thought pattern amongst PT clinic owners (especially those just starting out, myself included when I first began my journey)…

To think ‘new patients, new patients’ is the sole focus when growing your business.

But the thing is, as you do a million things to try and grow your practice, do you ever stop to think about the value of your existing and past patients?

As PT owners, we often focus most of our attention on new patients and their acquisition while overlooking the needs and value of returning clients – the very people who help us REALLY build our profits.

Of course, flooding your clinic with more new patients is important for business too… but when we’re faced with statistics that state – successful businesses with 40% repeat customers generate 50% more revenue than businesses with only 10% repeat customers… it’s clear that returning patients are the foundation of a profitable PT clinic.

How Can You Turn Past Patients Into Returning Customers?

It’s all about the systems and marketing strategies you have in place in your clinic to transform a ‘one-time’ patient, into a ‘life-long’ client.

I spent the last year systemising my PT clinics so that everything is focused around getting a patient to buy from me for life (and not just become another future ‘no-show’).

Having these systems set up in your practice means that you can keep in touch with people forever.

And the best thing about returning patients? There’s no acquisition costs, they’re likely to spend MORE with us over time and happy patients will rave about your services to friends and family too.

So what made me realize this?

When I first started out, my number of new patients vs. returning patients looked like this:

9 new patients, 1 returning.

Whilst 9 new patients is still making me money, what happened to the other 8 that never returned?

And they didn’t NOT come back a second time because we weren’t delivering a great service… the problem was that we weren’t giving them reason to come again. Not only that, but we weren’t making it EASY for them to come back for more either.

How Can You Make Them Return?

Let me begin by telling you what the typical business owner says:

“Our patients come back and see us… Our clinic exists and relies upon the patients who come back and see us again.”

But what I most commonly hear business owners say when I ask – “How do you make people come back and see you?” is:

“Nothing! People just pick up the phone and make another appointment!”

Unfortunately, that’s just luck.

And without solid systems in place, it’ll only be by chance that the phone rings again and someone books another appointment.

Do you want to run a clinic where you live in hope each day for that new patient you saw two weeks ago, to pick up the phone and request to see you again?…

I know I couldn’t sleep like that.

There are ways to avoid the dragged out waiting game…

In fact the list of ways to get past patients to come back is endless.

Before I realized the way that people make decisions, my business was at the mercy of someone who has been suffering for 6 months or so with a bad back, who thinks:

“Maybe I’ll give it another day before again”… “I’ll just take some more pills”… “I’ll just see how my back goes” – those are the decisions that all of our patients are making every single day.

So if you’ve got a clinic where people DO come back – good news! You’ve obviously got a great service (which most of us do, you know you can help people ease their pain)…

But even if you have a low percentage of people who show up for more than one session…

…the next crucial step is to set up systems that make it easier, and far more predictable for those people to come back and see you, so you can endlessly GROW and SCALE your practice.

And I show you the exact systems that I use here:

I spent years figuring these out.

Inside the course you’ll be let in on the same systems that I use in my PT clinics to constantly have a stream of a 60% new patient intake, and a 40% return rate (that keeps on growing!).

The strategies you’ll get inside this course work right now. These aren’t outdated or inaccurate strategies taught by the so called “gurus” who have never been a PT themselves.

This is a solution for your business that your colleagues and competitors don’t even know is available.

If you’re ready to build a solid foundation and keep your past patients coming back to you to leverage your income, take a look at this:

– 7 Low-Tech Ways To Get More New Patients

Be prepared to finally take control and “one-up” your competition by attracting patients to your practice for life.

– 7 Low-Tech Ways To Get More New Patients