Physical Therapy Marketing Q&A Session.

by · 26th January 2015

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Round up Q&A time…

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Q.) “Paul, what’s been your biggest frustration in marketing?

Answer: Hearing everyone in seminars tell me that I needed a follow up system, not really sure or knowing what one was, or where to look to get started.

Next:

Q.) “Where would you advise to start at creating a marketing system?”

Simple. Create a free tips report for your ads (like “bait”) then send out follow up emails. Start with 12 emails or so over 30 days. Then later, add direct mail and telephone calls to the campaign too.

Another:

Q.) “Paul, what’s your biggest mistake you’ve made in Marketing?”

Easy. I was looking at and “copy-catting” the wrong people (like big corporate hospitals) & trying to advertise like they do (brand awareness) i.e. Not asking for an immediate response or giving a compelling enough of a reason to call my clinic from my ads.

One more:

Q.) “Which marketing media has made the fastest and biggest difference to your life and your clinic profits?”

Emails. I send regular broadcast emails to existing clients – and “automated”, follow up emails to leads and potential new clients” who show an interest in my service.

(See how I do it, by joining my patient email broadcast list here >>>)

Last one:

Q.) “To someone completely new to marketing, where would you advise running your first ads?”

Go “offline”! i.e. start with a newspaper ad or something like a postcard.

Offline is very easy to control costs and track response than something like Google or Facebook – which can easily eat through a budget in hours with nothing in return.

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All right, that’s it for todays “Paul gets marketing questions, you get answers” show.

Get yours answered personally, here:

– 45 Minute Marketing Make Over – Claim Your Free Strategy Call >>>

Just fill out the form ^ and we’ll get together on Skype and work together to over come your biggest marketing challenges.

Paul Gough.

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Note to physical therapist looking for marketing ideas…

Sign up to Pauls email list and get Marketing ideas and strategies for you pt clinic sent to you by email:

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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