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“Have a seat”… OR, how about… “Take a seat”… It’s a “throw-a-way” phrase that is likely being said to almost every patient as they arrive in the waiting area of almost every PT clinic today. *Except at mine*. How do we greet our guests? “Make yourself comfy!” The difference? Night and day. One is TRANSACTIONAL……
Read MoreWeek 6 of PT Business Growth School is here and I can’t believe it’s our final class… This week we have PT Industry Superstar ‘Jerry Durham’ back in the room for Part 2 of the Module titled “The New Patient Journey Experience”… In Part 1 we mapped out the ENTIRE journey, step by step, that your…
Read MoreIn comes this message from one of my coaching group members last night: === “So I scheduled a new client a few weeks ago for today – who canceled and then used money as her excuse. When she tried to cancel I reminded her about all of the things (her goals, visions, etc) that she…
Read MoreWeek 5 of “PT Business Growth School” is here… …and this week it’s all about ‘Marketing Automation’. Every PT Business needs to focus on ‘Marketing’ to grow successfully, but this is MORE than *just* Marketing. It’s the NEW way of growing a successful PT Practice. A lot of business owners think that Marketing is as…
Read MoreJust back from my family trip to “Dubai” and checking in on the PT Entrepreneur message board. Word for word, here’s a great comment I found that I wanted to share with you: === “Let this encourage you for when it seems like things are not working like you had planned…just got this from my…
Read MoreComes a question on the Facebook Community message board: === “Paul, is it a good idea to *bonus* front desk team members for converting prospects to say “YES” to a Discovery visit? If so, how do you guys structure it? – Arlan Alburo, Valparaiso, IN. === I get asked this a LOT and my answer…
Read MoreWeek 4 of “PT Business Growth School” is here in full swing! And just as I imagined, we had another incredible learning experience. This week is all about hiring a team of “A players” and automating a culture of clinical and service excellence… Because if there’s one thing that is a PRE-REQUISITE of success in…
Read More=== “Anyone have experience working 5k’s or any other running/triathlon type event? I feel like it’s a great service, but feel like it wouldn’t really have many people that end up converted to patients. I’m thinking about starting it, just wondering if it’s worth the time and effort”. – John Davidson Jr. Summerfield, NC. ===…
Read MoreWeek 3 of “PT Business Growth School” has arrived… ..and this week we were joined in class by expert “Andrew Vertson” of Intecore PT (Ca), talking us all through the essential financial principles of running a business. True Story: My own clinics grew so fast that I *almost ran into issues with cash-flow* – which…
Read MoreComes a pressing question yesterday about “staff”: === “Paul, I love what you say about making sure you have the right staff “on the bus”… …do you think that YOU have the right staff on the bus at your clinic right now?” – Michelle, Bay Area, San Francisco. === WOW! Didn’t see that question coming……
Read MoreStory time: So a couple of days back I had a conversation with a PT from “New Orleans” (…on a “Strategy Call”)… He is “Cash Based” – two years in, and is doing “ok”. (But wants more!) He told me that one of his biggest problems was that no matter what he said or did,…
Read MoreSo Week 2 of “PT Business Growth School” – has kicked off, and the momentum and energy just keeps building… This week my 72 students were joined in class by PT industry Superstar “Jerry Durham”… (…who REALLY lifted the energy!) What I love about Jerry is that he “gets it”… He “gets” that as a…
Read MoreIn which the same question was asked recently: === “Paul, I’m growing my clinic to the point I feel I need to hire a second staff PT. My worry is that if I bring one on board with me, he/she could very easily leave in a year or two’s time and take off with all…
Read MoreWeek one of “PT Business Growth School” kicked off this week, and just as I imagined, we had GREAT time with a number of breakthroughs. It was high energy… It was intense… And there were a lot of breakthroughs… If you joined in with us, you know exactly what I’m talking about. But as I…
Read MoreAs I write this I’ve JUST finished packing my bags for another trip. In the last *3 months* I’ve flown around the world and back from Australia – taking in Brisbane, Melbourne and Sydney… …I’ve travelled from San Diego (Ca) to Myrtle Beach (SC) – and back (the WIDTH of the US) – and I’m…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...