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As I write to you I’m sat in a coffee shop in “Melbourne”, South Australia. “Coldplay”, playing on the radio over my right shoulder. It’s the same coffee shop I wrote the final words of my first book “The Healthy Habit”, precisely this time last year… …and it’s the same coffee shop that I’m writing…
Read MoreComes a question from a PT Entrepreneur looking to grow his clinic in record time: === “Paul, I’m wanting to grow my practice so that I can one day exit it. At the very least, I want to be able to hire people to work for me so that I can be an absent owner and cream the…
Read MoreStory time: Saturday night it was my clinics “staff christmas party”. And as well as staff, I invite friends, family and anyone else who contributes to the success of the clinic. So I invited a guy who works with small businesses all over the world – mine included – helping to motivate staff, align core…
Read MoreHere is some food for thought on the subject of attracting patients to your practice – independent of doctors – using this strategy. If you are already involved in Marketing your practice to consumers, a question to consider is: === “Why is it that there are thousands of people in your small town with things like…
Read MoreSo it’s only the start of December… …but it’s already the “8th” day of Christmas in my house. (I have a two year old who loves chocolate and doesn’t yet understand what an advent calendar is – or how its supposed to work… 😉 Are you having the “advent calendar fight” with the kids in…
Read MoreComes a question last night from a PT Entrepreneur in my *paid for* Facebook support group: === “Paul… my biggest challenge lately has been attendance and compliance with therapy. We have a high “chronic pain” population. I heard somewhere that if the patient cancels often, they they are not valuing our therapy. That has stuck…
Read MoreOn this Physical Therapy Profit Academy Tutorial we’re going to show you the importance of not JUST acquiring more new patients – but acquiring a patient who will want to buy from you forever. It’s a common thought pattern amongst PT clinic owners (especially those just starting out, myself included when I first began my…
Read MoreBack at my desk today. After 6 weeks of travelling around the US with my family in “tow”… …I’m back in my home town for a couple of weeks to catch up with some friends and family and of course, check on my PT business. I’ll make the changes and necessary improvements that’ll let me…
Read MoreOn this Physical Therapy Profit Academy Tutorial we’re going to show you strategies to get more visitors – and potential new, high paying clients, to your website. It’s amazing just how “neglectful” of their website many business owners are. Most won’t or don’t want to accept it, BUT, your website IS your business. With over…
Read MoreAs I write this email to you I’m in the departure lounge of the airport at “Myrtle Beach”, SC. Waiting to fly back to Orlando, enjoying a nice, ice cold “Pacifico” beer, while I do. As I gulp down my tall beer, I’m reflecting upon two things: 1.) The amazing day I’ve just spent with…
Read MoreLeaving Orlando today… …about to board a flight to Myrtle Beach (SC), to spend a “VIP” day with my own business coach in Conway. We talk once per week, and I visit his office once per year for a full day talking High Level Marketing Strategy. It’s without doubt, the highlight of a trip that’s…
Read MoreSpent the whole weekend at Disney… I go twice per year… Once as a “daddy” to a two year old… …and, once as the owner of a business looking for “Marketing and sales” ideas to implement into my own practice. With that said… …let me share with you 5 strategies that Disney uses that you,…
Read MoreWant to know what it was?? “The coffee I had en-route!”… Just kidding… …No, without doubt, the best moment was listening to “Jerry Durham” talk about the importance of the customer life cycle. If you’ve followed my work for any length of time, you’ll know that I’m a huge advocate of internal sales systems. AKA…
Read MoreAs I’m in Orlando, lets talk about “Disney”… Disney is the kind of place where “no excuse” is needed, to want to go back and enjoy the experience. Here’s some stats: Something like 60% of everyone who will walk round the parks at Disney World today, is a second and third (or more) time guest.…
Read MoreJust left Denver, where I attended “Dan Kennedy’s” annual conference… …and, flew to “Orlando”, ahead of the Private Practice Conference here this week. This’ll be my 5th conference in 5 different States, inside 5 weeks. It’s been a wild ride. (Especially with my two year old son “Harry” travelling with me every where I go).…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...