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On this Physical Therapy Academy Tutorial we show you exactly why it’s critical to tackle the most common patient objection of paying the ‘$40 COPAY’, to stop it from losing YOU thousands of dollars. You’ve probably heard this objection countless times before… When you tell new potential patients how much copay Physical Therapy is going…
Read MoreAfter yesterdays email I got a HUGE response… Here’s just one of them… === “Paul… We have gone from 80/20 physician / Direct access in JANUARY to 50/50 or even 40/60 physician/direct access in 9 short months. In September alone we generated over 100 leads; 50% will coming in in Oct; 25% more by the end of…
Read MoreThere’s two schools of thought right now: === 1.) That it’s better to be an established PT business because you already have existing relationships with doctors or third party referrers supplying your clinic with NP’s 2.) That it’s better to be a new age, modern thinking, up and coming PT business owner with zero doctor…
Read MoreOn this Physical Therapy Profit Academy Tutorial we show you a new way to get more new patients coming to your Physical Therapy clinic – leveraging the great relationship you have with your past patients. You know your Physical Therapy services are valuable, you’ve spent a lot of time and money building your practice and…
Read MoreSo I’m almost through with my trip to North Carolina… (..and YES, it is as wet as they’re saying on the news!) I spent the first few days working along side Dean Volk (of Volk PT) and his brilliant staff. Dean asked me to go to his clinic in Charlotte to give him a fresh perspective…
Read MoreOn this PT Profit Academy Tutorial we show you how to CONVERT more new patients currently looking on your clinics website, and at the same time, keep “top of mind” with your past patients meaning more referrals coming in – all thanks to this new, low cost way of using the internet. It’s a common…
Read MoreSo I’m heading home to tonight to “pack my bags”… I’m about to set off on a pretty hectic trip that is taking me to Asheville, North Carolina for a Mastermind Event with my own business mentor. (We ALL need one!) While there… I’m stopping by to see “Aaron LeBauer” – we’re doing a “co-mentoring” session together…
Read MoreThis question came in from an Owner I spoke to on a Strategy Call recently: == “How do you handle the challenges of trying to be a father and a business owner? Finding it a struggle to manage and take care of my kid, run a full time business, work a part time job and…
Read MoreAs most PT’s worry about doctors getting harder to reach, what’s even more worrisome is the changing behaviour of the average consumer. Think about it… The average consumer (your patient) these days is more educated and has more choices and access to information than ever. And is therefore MORE resistant to being told what to…
Read MoreAsking patients to TELL their friends to come and see me is NOT something that I’ve ever enjoyed doing… I’m not sure that it ever makes that much difference as there are so many obstacles to over come, so many hurdles to jump over and so many things that still need to be said before…
Read MoreOn this PT Profit Academy Tutorial we show you how to get more of your patient’s FRIENDS and FAMILY to show up at your clinic. We’ve all been there… In clinic with a patient who KEEPS on telling you that their friend or family member SHOULD be coming to see you. That this person has…
Read MoreSo last weekend I was at Mastermind Event with “Jay Abraham”. If you don’t know who he is, I’d STRONGLY recommend that you look him up and study some of his work. I’d say he’s the single biggest (…and fastest) influence on my business life and maybe the reason why I’m writing this email to…
Read More“How do you make patients want to buy from you again once their PT is complete?” Simple. Think “Disney”. How many people go to Disney World and actually plan on spending the often obscene amount that they do?? Ask yourself why is it that Mickey Mouse and Goofy have zero problems extracting $1000 or more…
Read More– Blog: Two Little-Known Ways To Get Closer To (…And Get More Referrals From) Family Doctors You Currently Can’t Reach! > I didn’t know it back then… …but I do now. Lasting success in business comes down to just one thing: “Relationships” And, growing them. Over time. Some times over weeks. Often times over months. (Perhaps, even…
Read MoreOn this PT Profit Academy Tutorial, I talk to you about how “Lead Generation” Marketing can help you to increase your client base AND grow your relationship with local doctors, simultaneously. How Lead Generation Marketing Works Lead Generation Marketing works on the basis that you first ATTRACT prospects to your PT practice by offering something…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...