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Comes a question from an email subscriber: The Hard Truth About Attracting High Value Patients To Your PT Practice! > === “How do you differentiate yourself when you’re a PT in a small town that has lots of businesses that provide what the consumer believes to be “similar” services… In my case, there’s like 7…
Read MoreIn this PT Profit Academy Tutorial we’re going to show you how to avoid the common mistake that sees many PT’s playing the equivalent of a game of “blind archery”, with their Marketing efforts. And to do that, we’ll start with this question: “I like to work with Weekend Warriors, how do I target more of…
Read MoreComes a question from a Coaching Client of mine from Raleigh, North Carolina. === “Paul… We sent out those emails you wrote for us about a workshop for back pain… and had 5 register and 3 show. But all 3 became NP – $3600 + from a couple of emails… Nice job! We thought we…
Read MoreIn this PT Profit Academy Tutorial, we show you how to make your PT clinic adverts more successful. We begin by explaining why the Marketing and promotional material adverts you’ve run in the past, maybe haven’t worked as well as you would have liked. The Words You Use Marketing success… it’s all to do with…
Read MoreMost businesses are controlled by external circumstances… It’s why so many of the smaller operations fail, or just decide to pack up and leave when someone bigger like “Walmart” comes to town. Happens in PT land, too. A big hospital system arrives in town or expands by buying up family doctor offices — and the…
Read MoreAs a “busy” Physical Therapy clinic owner… it’s tempting to think that social media is just one of those things that would be a waste of your valuable time and that you can keep on overlooking… But the reality is, Social Media now represents one of your best chances of acquiring new patients and moving…
Read MoreBefore I forget… So the other day I was yapping with a financial advisor who’s a valued patient of my clinic… He was telling me about his lack of clients situation. And so I asked him this question: “What’s your biggest obstacle to acquiring new clients?” His answer?? A combination of “competition from other advisors”,…
Read MoreOne of the best ways I’ve been able to grow my own practice is through the use of “multi-media” integration. Using complete, integrated, marketing campaigns to first attract my ideal patients – then convert as many as possible, as fast as possible, to paying patients. I simply pick a target audience, pick an injury /…
Read MoreFollowing is an example of how your patients make decisions: So last month another PT owner (from Long Beach) joined my “Next Level Marketing Coaching Program”. He’s a very smart guy. Already successful, just wants a lot more of it. (The ideal client for me). But here’s the thing: When I first spoke with him,…
Read MoreFollowing is a true story: Back in July I visited “San Francisco”. Flew up from San Diego. And in the departure lounge waiting for the short flight, it was obvious that the flight was “full”. What followed was the airlines usual (lame!) attempt to bump a few people off to the next flight with an…
Read MoreMeanwhile… Behind the scenes of the “Paul Gough Physio Rooms”, things continue to prosper. It’s the middle of summer. The sun is shining. People are on vacation. And most people have less need / interest in things like chronic low back pain: “I’ll call you when I get back from vacation”. Heard that line recently?…
Read MoreWho wins in a fight: “Patience”, or, “perseverance”? And, more to the point – which is most important and more likely to help you build the successful PT clinic you’ve always dreamed of?… Why I bring it up? Well, over the weekend I noticed a comment on Facebook from a very well known (and successful)…
Read More“I even got asked to sign one of the free reports”. That’s what one ecstatic PT Owner (from Lehigh Valley, PA) told me yesterday during a coaching call we had together. See, just the day before, we’d ran his first lead generation style promotion, in a local newspaper. Now I know what you’re thinking: “Do…
Read MoreTrue story: So every Wednesday morning my clinic shuts down for a couple hours to ensure our “con-ed” gets done, uninterrupted. My front desk staff have their own version of it too. And yesterday, an issue got brought to my attention about a patient who after his first evaluation with us, proceeded to book a…
Read MoreLast week I was talking with one of my clients (from Philly) about something I believe to be a critical factor in PT clinic success… That being, the concept of “owning the experience” that patients encounter when ever they do business with us. Let me explain: A few years back I read the amazing biography…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...