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Been reading “Think and Grow Rich” (By Napoleon Hill), again lately. Amazing book. Has many ideas and concepts that I’ve been able to adapt to make my marketing (and my life) more successful. And of them is the story of the guy who was “three feet from gold”. Incase you don’t know it… It’s a…
Read MoreLets do a little “psychology” lesson today… Following is a typical conversation that people have, most nights. In a nut shell, it explains away how each and every one of your potential patients make their decisions… …and when you read it, you’ll soon realize why it’s near impossible to make “free screen” advertising work (unless…
Read MoreThere are many reasons why people won’t choose to see a Physical Therapist. One is, they’ve been let down by another, less than satisfactory therapist who did not much to earn their “copay”, except for some “ultrasound” and a couple of minutes of exercise that could have been done in a local gym anyway. Another…
Read MoreIn-cometh’ a question from “Long Beach” this week from a PT Owner interested in working with me. Word for word, here’s what she said: === “I have to be honest with you Paul, I am being a little gun shy from my past experiences working with other PT business coaches and marketing consultants. I spent…
Read MoreEver ran an advert or promotion on Facebook that didn’t work? And now think that “social media” flat our just “sucks” for selling your PT services? Well, it does! (Suck!) I’ve been saying it for years. And yet, I make tons of money from advertising on it. Confused?… Ok, let me explain — “A new…
Read MoreComes a question from “Florida” about getting referrals: === “Paul – how would I go about firing up a referral program primarily online?”… – Ramon, Miami. === The answer? Start “off line”! Let me explain: See, a few years back now there was a distinct difference between advertising media that was primarily “online” (…Facebook, google…
Read MoreIf you’re NEW to Marketing your Physical Therapy Clinic, you might NOT be familiar with the term “Lead Generation”… …but it’s an important one for you to know more about if you want to BOOST New Patients if doctor referrals are drying up… so please let me help you out with an explanation of what…
Read MoreThis is for PT’s who don’t get as many referrals from happy patients as they think they should. You know how it goes… Patient comes to see you with a problem and within a few weeks you’ve solved it. You take them (with your PT skills) from a deep, dark, turbulent place where life is…
Read MoreComes an email from a PT Owner asking about my email strategy: === “Paul… I’ve been following your emails for sometime now… I look froward to reading what you have to say and consider you to be very generous with information you give away. I note recently you have mentioned “email marketing” as a means…
Read MoreEver pulled into a “Truck Stop” for diesel or fast food and had the opportunity to get an appointment with an “MD”?… Not something you’d expect to have the chance to do, right? Well, you would if you were travelling up and down the I-81 of Virginia. See, there’s a small town doc over there…
Read MoreMeanwhile… As most PT Owners head back to their clinics today to *wait* for referrals to arrive from doctors… …one owner I know is busy scheduling the past patients he emailed over the weekend offering them a chance to come back and see him. His reason for emailing and making his past patient list an…
Read MoreEver noticed a drop off in the number of people who don’t follow through on your POC?… Ever blamed “they don’t have the money” or heard your therapy staff saying “they say it’s too expensive” as the reason why it’s happening?… Well, I noticed something similar beginning to creep into my own clinic these last…
Read MoreLet’s talk about “relationships”. No, not the “romantic” kind… …but the ones that you (should) be building with the endless number of people in your community, currently “suffering” with something that you can help. And I’ll do it at the same time as sharing with you some extra-ordinary results (just in!) from members of my…
Read MoreDid another “Radio” interview yesterday. My third in 7 days. And the exposure that I’ve gotten… and the “expert status” that is perceived from doing such live, on-air interviews – has been nothing short of “explosive” for my clinic. This one was BIG. I made it onto the “BBC”… (Turn on images to see your…
Read More“Success in PT is about giving people what they want”… That’s what one (awesome) PT told me this week during a strategy call. Would you agree? . . . . Maybe? I didn’t. Not one bit. See, I’m 110% convinced that most patients have no clue what so ever why they’re coming for therapy. (Hence…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...