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Was at a mastermind yesterday. In London. 8 smart businesses owners gathered together to talk about our biggest problems and challenges – leaving at the end of the day with the solution to each!.. And one of the hot topics we discussed was “web sites”… and their design. Or, to be more specific, “WHY” people…
Read MoreIn which the question is asked: == “Paul… I’m having trouble finding a reason WHY one of my patients needs to continue to attend therapy. She really needs treatment on her knee following surgery – and yet is currently resisting our suggested treatment sessions and is only attending simply because her doctor told her so.…
Read MoreLet’s play a (ball) game: “Picture yourself in the middle of a Baseball Stadium with 100’000 people sitting in the stands – that you’re allowed to “pitch” your PT services too”. Would you fancy your chances of getting a significant amount of new referrals?… Why wouldn’t you? With 100’000 people from in and around your…
Read MoreRecently, I received this question from an owner during a Strategy call: === “Paul, I’m noticing a decline in doctor referrals – I think it’s state wide as more hospital systems buy out practices – but it’s not just that, I’m having a problem getting what referrals I am left with, to actually show up……
Read MoreThere I was watching watching “Shark Tank” last night… It’s a show I love to watch (and learn from). But I’m NOT interested in the “entertainment” value of the show like most… No, I’m watching it with the sole purpose of listening to the types of questions the “Sharks” ask BEFORE they ever consider investing…
Read MoreAnyway… So I was talking to a PT owner from Philadelphia this weekend just gone… …We met in a Starbucks in Times Square, (NYC) and one of the things we spoke about was the value in his past patient list. To be more precise, the “size” of it!… (5000+). Now he calls it his past…
Read MoreSo these last couple of weeks I’ve been helping 3 Owners to get more new patients to arrive via Direct Access… with a little help from “Facebook”. Now when it comes to being “on” Facebook, I’m not a big fan personally… But when it comes to making money “on” Facebook… I LOVE it!… See, I…
Read MoreSo I talk to a lot of PT clinic owners about “Facebook”… And it’s usually to put them off from obsessing over “likes” and “status updates”. (Likes are nice, but they don’t pay the bills or the rent)! Love it or hate it, Facebook is has emerged as a real, credible source of NP’s for…
Read MoreTrue Story: So there I was at 3.30pm yesterday waiting on a “GoTo Meeting” Line for a coaching call I had scheduled with a PT owner (shall remain nameless – but I bet you know him) who I’m helping to build systems in his clinic so that as much of it as possible is “automated”.…
Read MoreSo I spent Memorial weekend in the wonderful city of “San Francisco”… I was there to meet up with a PT Owner to talk about turbo charging his ability to acquire new patients (marketing) -AND- Ensure that each one of those new patients is more compliant and follows through on his entire prescription of care…
Read MoreStory time: So there I was at the weekend (minding my own) in the corner of Starbucks on Gerard Ave (La Jolla) – grande, extra hot, no-foam latte in one hand – a copy of Sundays, “LA TIMES”, in the other. Now, reading the newspapers is something that I love to do. But truth be…
Read MoreSo just before I arrived here in “La Jolla”, an election took place back in the UK to decide the next Government. And what was REALLY interesting about the result was NOT that the “Scottish” are going all out in their attempts to break up the United Kingdom as you know it, no, it’s the…
Read MoreStory time: So as I write this note to you although I’m sat on the balcony of my apartment in sunny “La Jolla”, I’m somewhat tired and very “jet lagged” after a long flight to get here yesterday. 12 hours on a plane, but always well worth it to be in what always feels like…
Read MoreLet me tell you a short story: So through the week I caught up (on Skype) with an owner from Philadelphia – Chad Madden of “Madden PT” (and founder of Breakthrough PT Marketing). (Hi… 😉 And as we yapped about things like “lead generation”, “past patient re-activation” even, “every door direct mail” ideas… we got…
Read MoreQuick question: Would your clinic be easier to run if someone took care of all of your marketing for you?.. If “yes”… …Would you like me to personally help you create and implement my most effective marketing campaigns? The same marketing strategy and content that are working to help other owners right now – as…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...