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Direct Response Marketing Secrets For PT’s – Click here to watch the video. Pull up a chair… And let me tell you a quick story: …So not long ago I was speaking at a big Marketing Seminar in “St.Louis”. It’a beautiful city with an impressive Arch and I stayed in the fabulous “Union Station Hotel”…
Read MoreSo how have you spent your bank holiday weekend so far?… Personally, I’ve spent the whole weekend teaching my 18 month old boy (Harry!) what the real meaning of “sharing” is… and how to do it! “Timely”… ….as he has a bedroom full of cadburys chocolate eggs this morning and is miraculously very happy to…
Read MoreIf you’re looking to take your pt clinic to the NEXT level… and stand out above all of the competition so that more new patients chose your clinic before others, then one of the things you need to know more about is how to “customize” experiences that prospects have on your pt website. Specifically, how…
Read MoreNext, let’s talk about the “temptation” to give way FREE first SESSIONS. If you’re new to marketing or just not sure how to do it but are keen to get more direct access patients through the doors, it’s very tempting to promote FREE!… Now, I’m a big fan of free information. Giving away free information…
Read MoreSo let’s look at some more ways you could easily attract floods of Direct Access patients. Specifically, “how to actually make money from all the people requesting your free eBooks (or eNewsletter)” These things… Or, signing up to one of these: True story time: So I was working with an owner recently who was lying…
Read MoreSo lets talk about “old fashioned” marketing. And specifically, about running “Direct Response Style adverts” in the local newspapers (or magazines!). First, you should know that they still work! Not only that, there’s never been a better opportunity to make small newspaper adverts work simply because the big advertisers are spending their $$$ else where…
Read MoreSo yesterday I spent the day with Tony Robbins son, “Jaerik”!… (Jaerik Robbins on the left, Paul Gough, right ^). And during a conversation I had with Jaerik – he let slip one of THE main reasons (in his Dad’s opinion!) why people are held back from living the life they truly want. And it’s…
Read MoreSo yesterday I did three “Strategy Calls” and one was with a pt clinic owner from Cambridge, Boston. A guy currently surviving ONLY on referrals from doctors who refer post op knee replacement patients to his clinic. We’ve chatted on Skype now a couple of times about what is the best way for…
Read MoreIf you came looking for Marketing Ideas to boost self-referral at your small town or independent Physical Therapy Clinic, then you’ll find this article helpful. It’s Physical Therapy Marketing Ideas for beginners who just don’t know where to start, or are somewhat overwhelmed by the constant message they keep hearing that they must better learn…
Read MoreIf you’re frustrated by the number (or lack of) self referrals happening from your website, then this article is perfect for you: So, just about every independent “pt” clinic owner I speak to, tells me something like this: “I know I need to do something about my website – I just don’t know where to begin”…
Read MoreFacebook remains one of the best ways to generate more self-referrals at your pt clinic. But it’s not always as simple as posting a few status updates about what you or you clinic is up too – despite what you might have been told by “social media experts” out there. So let’s look at a…
Read MoreIf you’re NEW to Marketing your Physical Therapy Clinic, you might NOT be familiar with the term “Lead Generation”… …but it’s an important one for you to know more about if you want to BOOST “self-referrals” so please let me help you out with an explanation of what it is and why using it in…
Read MoreSo yesterday I introduced you to my “Pt Clinic Growth System…” The one that solves the biggest problem that most pt’s have which is getting more people to realise how easy it is to self refer to a pt clinic. (And does it in a clever way which DOESN’T raise the profits of your competitors,…
Read MoreLet’s talk about the third component of your PT Clinic Growth System: The Cash Value System. I should really call it the MAXIMUM Cash Value System because it’s a method of extracting the absolute maximum value for the money you invested at the very beginning to find these new patients in the first place. Remember…
Read MoreLet me tell you a true story. About how PROFITABLE your clinic will become if you connect highly specific solutions to emotionally charged clients and prospect. An example: Just yesterday my clinic received an “online” enquiry (i.e via a form on my website) from a “prospective” patient with back pain. Anyhow… She was also making…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...