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So, you’ve got your ATTRACTION SYSTEM in place. And more calls and enquires are now happening at your clinic because more people are AWARE of the *specialist* solutions that you offer. What next? You need a BUYER SYSTEM. Something that MOST clinics don’t have. However well your receptionist handles an incoming fax from a physician,…
Read More“Focus on the life time value of your patients”. How about I show you how to get some cash back in the back IMMEDIATELY so you don’t have to worry about a budget?… Anyhow… This “focus on the lifetime value” seems to be a hot topic at the minute. So let’s chat about it. It’s…
Read MoreSo yesterday I told you a little bit about my new patient “Attraction System”. Just one of the THREE systems that I have in place at my clinic to AUTOMATICALLY attract enquires, and convert as many as possible in high paying, life long customers. Today, let’s talk about the need to STAND OUT. Because it’s…
Read MoreSo now you know about my secret SYSTEM. I call it “New Patient Overload” because it quite literally works to OVERLOAD my clinic with more patients than we ever need. (The reason I’ve been able to raise prices three times in the last 8 months and we’re able to make people pay UPFRONT and mostly…
Read MoreLet me tell you a story. It was June 2012 and I was on holiday with Natalie in Orlando. We were in Sea World to be precise. And it was hot! One of the hottest days of the year and we’d only been there for two days so the heat and humidity was hitting us…
Read MoreAn email subscriber asks: === “Paul… I’m running an advert in a local newspaper that offers a free consultation with me… a 60 minute one… and yet despite running this advert three times, I’ve had no calls. What gives? Why can’t I get people to respond to a free session of pt?” – Pt asked…
Read MoreRound up Q&A time… === Q.) “Paul, what’s been your biggest frustration in marketing? Answer: Hearing everyone in seminars tell me that I needed a follow up system, not really sure or knowing what one was, or where to look to get started. Next: Q.) “Where would you advise to start at creating a marketing…
Read MoreCame a question about sending emails to patients: === “Currently I put email addresses to my new patients or people requesting my ebooks through my website. But I can not individually or categorise the list. I can only send broadcast emails to all the people in the list. There are no names only email addresses.…
Read More“Paul, I’ve no idea what a follow up marketing system is, never mind how long it should be – can u enlighten me please?”. Hmm. This seemed like an odd question considering how much I’ve talked about this recently. (Perhaps he’s new to the list). Anyways, in case you are too, here are a few…
Read MoreIn which the question is asked: “My question is, how do you create a marketing system from scratch when you’ve got no idea how to do it, nor the time.” – Lucy. Birmingham, Alabama. An interesting, and common, question. Here’s my answer: If I could do it over, I’d have learned about marketing and the…
Read MoreQ&A time… “Paul, who does your website?” – Click here to visit my clinic website >>> My answer? “It’s a secret!” (Something I only ever reveal to my private coaching members). But lets talk about why people always ask me. It has to be because they’re not satisfied with their own. Hardly surprising given the…
Read MoreSometimes I get questions from pt’s asking me about if “google adwords” actually works. Should they do it? Or, just stick to the free listings like what everyone else does? In short, here’s the very latest email reply I’ve had on this topic: === “My biggest problem is I have few marketing skills. So I…
Read MoreLet me tell you a story. A few years back now, my clinics profit was completely at the mercy of a few big insurance companies, who, because they continued to drop fees and reimbursements, made it harder and harder for me to make a living that my skills deserved. It meant I was working twice…
Read MoreSo the other day I mentioned that the big corporate hospitals (with a bunch of guys in suits, sitting round a board table sipping on coffee with stockholders to consider) have a completely different reason for marketing than you and I. Here’s what I mean: === Their Agenda 1.) Please/appease that board of directors (most…
Read More“Behold”! So I read an interview the other day (on a well know pt marketing website) about a pt who thinks he can’t “out spend” the big corporate hospitals who dominate his town with their big advertising budgets… And as a result… “Thinks” he has no option but to “surrender”… And accept that his pt…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...