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Let’s chat about “Media”… (One component of the “Message – Media – Market”, Marketing Triangle). Because you need to know precisely which one you’re going to use to locate your “WHO”. Or, in reverse, you’ve got to know which media your “WHO” is tapped into – so that you can serve them highly specific messages…
Read MoreIn today’s “episode”…. Let’s talk about what you need to create a *profitable marketing piece* using Direct Response Marketing – something that if you master, will let you put an end to your worries of no doctors referring to your clinic. So, let me introduce you to something I call the “Marketing Triangle” which forms…
Read MoreSo if I’m going to help you to defeat your number one business challenge – getting patients to your clinic in-spite of where doctors send referrals too – and achieve your business goals… …then “Direct Response Marketing” is something that I need to teach you some more about. So, off we go: First, think about…
Read MoreIf you’re anything like most of the other PT’s who I help, one of the challenges, (maybe even *threats* to your business), is from physicians and doctors. (Either setting up against you, or just not referring regularly enough). And I understand, how, if you’re a small town or independent physical therapy clinic just trying to…
Read MorePull up a chair…. And let me give you a REAL marketing lesson… …So I’ve told you all about the three different components of the *Marketing Triangle* that you need to know about to sharpen up your marketing tools and get more patients… (Market – Message – Media). And a couple times I mentioned something…
Read MoreOver the last year, I’ve been hearing this term a lot: “Market your service”. I first heard it from a practice management “guru” I watched at a seminar in San Diego and I’ve continued to hear it ever more from companies advising PT’s on how to Market. Sounds easy, doesn’t it. Just, “market what you…
Read MoreSo now you know more about how to pick the “WHO”. The next part of the Marketing Triangle is the “Media”. Let me explain what this is: It’s the where you choose to run your ads and the list is long – often so long that it can feel overwhelming and stop you in your…
Read MoreOne of the most common reasons that a PT will ask for my help is, by their own admission, something that goes like this: === “I know I need to “market” to get more patients, I just don’t know how to do it as successfully as I would like”. === …Is that happening to you?…
Read MoreTrying to figure out this marketing game is difficult enough… But if you’re doing it with no real idea about who you want to attract as a result of running your ad’s or messages, then it’s the equivalent of playing a marketing version of “Blind Archery”. Which, is a very dangerous (and costly) game. Now……
Read MoreWhether you’re a solo PT or in charge at a medium sized clinic, I know how hard it can be when some of the members of your team are not “up to par”!… And you having staff that are ineffective or causing you trouble costs you serious money in two BIG ways: 1.) You LOSE…
Read MoreSo everyone’s telling you to “market to physicians for more referrals”… And it seems that everywhere you look for advice on how to do that… Some company or other is “advising” you to send a monthly newsletter and promising you “85 more patients every month” if you let them do it for you. But here’s…
Read MoreI do a lot of travelling around the USA to attend Mastermind Groups I’m involved in and speak at seminars… And on my travels, (because I’m British), I get asked these three questions all the time: 1.) Have I had “tea with the Queen”? (NO. But I have been to her house once or twice).…
Read MoreFrustrated PT (and email subscriber of mine) “Brian” writes: === “Paul… I’m growing increasingly annoyed by the lack of progress I’m making with trying to reach out to surgeons and physicians. And what frustrates me more is that everyone I talk to just seems to tell me to “market more” to them. But I’ve tried…
Read MoreLet’s chat about “getting money in the bank quickly”. Because if you’re a “small town” clinic owner (like me), you’ll know the speed at which cash flows TO YOU, is one of the biggest challenges you face. And I wanted to bring it up with an example. Because what a lot of PT Marketing Companies…
Read MoreI know many PT’s feel this same way… They’ve been sold a “fancy website” by a Marketing company or an expensive Web designer, paid a lot of money for it, and promised that they’ll get more new patients because of having it. Some are even told a BIGGER lie. Something that goes like this: “The…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...