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– 3-Day Marketing Workshop: More Cash More Profits 2017, Philadelphia July 28-30. Couple weeks ago I sat in a room with a PT Owner from Washington D.C… …She was an “In-Network” provider and so when the conversation turned to “Cash-Pay” – she raised her hand and said: “All of these price strategies are great –…
Read More– More Cash, More Profits. 3-Day Marketing Workshop. Location: Philadelphia, July 28-30th. Guess what… I’m back at my desk having spent the last “4” weeks on vacation with my kids travelling around the beautiful State of Florida. (Orlando > Tampa Bay > Clearwater > Miami) In that time I checked out completely from emails, phone…
Read More– More Cash, More Profits, 3-Day Marketing Workshop Philadephia, PA, July 28-30. …10 Seats Only. “A Miserable Monday”.. “A Terrible Tuesday”… “A Woeful Wednesday…” …was the topic of conversation on the 8am news in Washington D.C yesterday morning… …it was two newscasters “joking” about how awful the weather was – and the roads – that…
Read More– Click Here To Read This Incredible Cash PT Case Study! > So the Accelerator Program is filling up fast… …and just one of the reasons it does so is because it works to help CASH and OON PT’s become more successful… There’s a lot opening up these days – all wanting to get the…
Read MoreSign up for Accelerator here > In the last “72” hours I have been reaching out and asking all of the PTs who have signed up for Accelerator, “WHY” they signed up… As in, what is the biggest challenge/frustration that they want solving as a result of joining the Accelerator Masterclass Program. Below are the…
Read MoreSo we are only a week or so into “Q2” of the financial year… And in the first 3 months of the year we have witnessed some of the biggest changes EVER t o the way that we acquire our new patients at the Paul Gough Physio Rooms – especially when it comes to using…
Read MoreIn comes a question from a PT from Oregon just a couple of days ago: === “Paul, I am some-what confused over what is a PLAN – over a Marketing SYSTEM… I hear you talk about both. Can you shed some light on the difference between the two as I am pretty sure that I…
Read MoreLet me tell you a story about “Ben Ramos”… He’s a client of mine from San Diego – has a cash-pay clinic in the gorgeous little town of “Solana Beach”… He emailed me just yesterday to say that he’d just had his first ever “FULL DAY” of paying patients: “It felt good – I paid…
Read More“Am I doing the right thing by going out-of-network” …was the exact question I received from a client earlier today. My response? “I don’t know!” …but the DATA will tell you. Lets look: If your cost of service is $100 – and your reimbursement rate is, on average, $95… …then I’m not so sure you…
Read MoreSo after 18 HOURS of travelling from San Diego to Hartlepool via London… …with 1 baby and 1 toddler in-tow… …I’m “back at the day job” today! 😉 And after 48 DAYS on the road, it’s nice to be back in my UK office and doing what I love doing the most… …and that’s continue…
Read MoreComes a comment early this morning in my Facebook community following this weekends Mastermind Event: === “Yesterday we converted a lead (at our NEW $185 price point) who found us through Facebook. Totally cold lead. She saw one of the videos we put out, submitted an inquiry on our website and we got her in…
Read MoreSo I spent the weekend hosting a “Q2 Mastermind Event” here in San Diego… …39 of the worlds greatest Business Owners gathered together to discover what is truly possible for their business. What is the purpose of a Mastermind Event – as I see it?? “To become AWARE of the things that you don’t even…
Read MoreGreetings from “LA”. It’s day 30/48 of the tour and here’s something I want to share with you today… It’s a video that I think you will find interesting – particularly if you are competing against the “Mill” like PT Clinics: (Press play to watch the video) It’s my “synopsis” of how small PT clinics…
Read MoreOver the weekend I’ve been at a Marketing Seminar in San Diego with some of my team – we’ve learned a lot. One of the big take aways from the event, is this: “Short-term Marketing – the sprint – is a fools race”. What I mean by that? Let me explain: It’s the process by…
Read MoreIt’s day 22/48 of the Tour. I’m in Terminal 4, Gate B25, of Phoenix Sky-Harbour Airport – and I’m waiting to board my flight back to San Diego. (Fish Taco’s for Dinner when I land 😉 In between new-house (…”Encinitas”) AND office hunting (…Downtown San Diego) on Saturday (…thanks to the help of top Chiropractor,…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...