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So I’m sat in the departure lounge of San Diego Airport… …hoping that my short 47 minute flight with “Spirit” will actually take off on time – and that I don’t get yet ANOTHER email from them in a few hours to say “we are sorry for the delay” and offer me a $50 credit…
Read More“WOW”! So what a great weekend we had here in “San Diego”… I held another “Meet Up” – this time on the gorgeous Island of “Coronado” – and San Diego PTs did.not disappoint… We had a table full of the best PTs (…and one very welcome Chiropractor) at the Hotel Del Coronado – some had…
Read MoreThis article is written by Physio Paul Gough – founder of the Paul Gough Physio Rooms, a successful 4-clinic Private Physio Practice in the North East of England. Paul is a former professional football physio, a published author, host of a top rated Business Podcast on iTunes, winner of the “Small Business Icon” award –…
Read MoreSo the Tour is now at Day 11/48… I’m sleeping in my 4th time time zone – and settled in my “second home” of La Jolla, CA, enjoying catching up with my family who arrived 3 days ago… I have a “6” month old – and a “3” year old with me now – both…
Read MoreAs I write this note to you, I am sat in a McCafe, just off the “10”, enjoying a Latte, waiting patiently to speak at an Event in Las Cruces, New Mexico… I’ve stepped out from the Event Hotel to break away and reflect on the last 7 days since I left the UK. I…
Read More“Hello from the other side” It’s day 2/48 of my latest USA Tour. It’s 4.38am CST (gotta’ love jet lag!) – and I’m writing to you from my hotel room, just 6 blocks away from Austin’s “The Capital” building, on Congress Street. So far I’m “2 for 2” on old-pit style Texan BBQ food for…
Read MoreDear US Physical Therapist, Over the next 7 weeks…. I’m taking in “8” different cities, attending business meetings, Masterminds, conferences and most importantly – meeting up with more amazing PT’s like you. As well as that, I am also actively looking for my first US business office – in the San Diego Area. I’m taking…
Read MoreSo today is a pretty historic day in the US… In Britain, last Summer, with “Brexit”, we experienced the same significant shift in the way that people think and make decisions about what they WANT from their life. On the news, they are telling us we are in an age of “crisis”, “chaos” – and…
Read MoreLets talk more about a Marketing Plan: Every PT business owner needs one… …BUT, not everyone has one. Do you?? For most, Marketing is something that happens when new patients dry up… …OR, the local newspaper calls and offers a discount to run an ad because there’s a “special promotion” on this weekend – and…
Read MoreComes a question on my Facebook Page: === “I know I need a Marketing Plan – but I’m stuck on trying to decide what actually goes into making one happen! Any in-put would be welcome.” === So, let’s dig-in and talk through this… (I have a video for you to watch – so read right…
Read MoreComes a question on Facebook last night: === “Anyone have trouble attracting the people who value the services you’re providing? I keep getting patients whose first response is “do you accept insurance?”. They don’t do their research and look at my website to view that info – if they contact me by phone I give…
Read MoreCame a question earlier this week from Canada: === “Paul, What do you mean by “cash-pay”? – Marco Chiasson, Physio Max, New Brunswick (Canada). === My Answer: Any time someone has to put their hand into their pocket… …or reach for a purse or wallet… …to whip out a crisp bill/credit/debit or visa card to…
Read MoreWhile back, (few years maybe), and not long after I realised most of the public has no clue what a Physical Therapist even does… …I decided to play a little game in my clinic with the words we were using. The game was to see if we could make it through the entire day without…
Read MoreOn the face of it, “probably won’t” – isn’t all that much of a phrase that you would ordinarily pay much attention to… But with some context, it becomes so. For example: When it’s said by the well-meaning secretary of an in-demand PT explaining why “you probably won’t get to see him after the initial…
Read MoreStory Time: So there I was in “Tampa Bay” last week… …visiting the clinic of “Renewal PT” (Greg Todd)… …when a couple of noteworthy things happened: 1. The owner of a PT clinic flew out to join the “Impact Tour” all the way from Memphis. She was not your typical owner… Instead, a PT *ASSISTANT*,…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...