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Story time: So there I was at the weekend talking with a friend of mine who runs a coffee shop… …we got to talking about something I call “the pain of doing business”. What is it?… “It’s when customers have to PAY!” In a coffee shop, they’re paying to be recognized (by the barista and…
Read MoreIn this, the final part of the Accelerator Method tutorial series, we’re going to look at how you can MAXIMISE the cash value of all your new patients. In a nutshell, you can only raise your profits in three ways: 1. Increase the number of people who buy from you 2. Increase the amount they…
Read MoreThis question came in from one of my coaching group members, yesterday: == “Paul, curious to know where your ‘ask for permission’ principle to your business originated from. I LOVE it and want to dive a bit deeper into understanding the psych behind the technique. Can you talk more about it and point me in…
Read MoreOn this tutorial we talk about how to acquire new patients using your WEBSITE by following the Accelerator Method. Before we begin… if you’re new to this 5 part series of tutorials, you can catch up on the previous ones here: Part 1 – Picking Your Perfect Patient Part 2 – Prove Value Upfront Part…
Read MorePlease read the following sentences very slowly (and more than once): === “You have a 90% chance of survival”… …Or, “There’s a 10% mortality rate”… === Which would you rather hear?… How about: === “I’m calling to talk to you about the free back pain report you just requested”… OR, “I’m calling to discuss a…
Read MoreWelcome to part THREE of the Accelerator Method: In part one of the process we spoke about the OPPORTUNITY that exists to access the 93% of people who are currently being overlooked for PT… – Click here to catch up on Part 1- The Perfect Patient …this is called finding your PERFECT PATIENT and once you…
Read MoreOn this PT Profit Academy Tutorial we look at part 2 of the “Accelerator Method” which is helping 1000’s of PT business owners to tap into the “93%” of people who need some help from you – and who would pay for your services – if only they knew more about you… Part two is…
Read MoreThis question was left in my private Facebook Community last night: === “Set up a booth a local expo event over the weekend… had a few guys come to the booth interested and one of their first questions were “how much are the sessions?” I tried to say something like we have a variety of…
Read MoreOn this PT Profit Academy tutorial we’re going to talk to you about one of the essential components of GROWTH in your business. Specifically, we’re highlighting the first Module covered in the “Accelerator Method” Masterclass program which has already helped 100’s of small physical therapy clinics raise their profits… What we’ll cover today is the…
Read MoreWord for word, here’s what was sent to me over the weekend by a PT from Maryland: === “Hey Paul, wanted to share this update with you about the PT position we ran on Facebook… After making the changes you suggested (to being more about what we can DO FOR them vs. being about what…
Read More“Sell the value of what you do”… A lot of PT’s know they need to do that now… ..it’s not like years ago when patients showed up with a script in their hand ready to book out a full plan of care. Those days are LONG gone. The problem is, you’ve probably never been shown…
Read MoreSo the plane has just touched down on my flight from LAX… …I’ve spent the last 7 days meeting and working with some of the USA’s best and most successful physical therapy owners in Los Angeles and Detroit. I have LOTS I could share about what I learned… …and over the next few days, I…
Read MoreGreetings from Auburn Hills, Detroit… …and happy 4th of July! 😉 Here’s a question I received in the Facebook Group over the weekend: === “I need to get a Facebook ad going to advertise for some new Pilates classes I’m going to be teaching. I’m open to suggestions about content in the picture ad, but…
Read MoreSo my bags are packed – again!!!! I’m back to the airport today flying over to “Detroit” to spend “the 4th” with a group of awesome PT’s… (…”Jerry Durham” included…) …and after that, on Wednesday 6th July – I’m flying over to LAX and will be staying in the “Marina Del Rey” area, just outside…
Read MoreWord for word – this was posted in the Facebook Message group this weekend: === “Yesterday, (as Paul said) I kept thinking to pursue and keep following up on my clients that were procrastinating in seeing me. And true enough, I got one to schedule a session and another booked 2 appointments. Never give up…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...