Physical Therapists – Why Your “Web Master” Is Costing You A Fortune

by · 25th January 2015

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Q&A time…

“Paul, who does your website?”

– Click here to visit my clinic website >>>

My answer?

“It’s a secret!”

(Something I only ever reveal to my private coaching members).

But lets talk about why people always ask me.

It has to be because they’re not satisfied with their own.

Hardly surprising given the number of pt’s in America who have paid out a lot of cash for a website – often managed by some big online company for which they continue pay a monthly fee – and yet they see very few enquires coming in from it.

At least, not as many as they would like!

So here’s what I’d say on the website thing:

If I gave you the name of my webmaster (I call him “geeky Dave”), really, it wouldn’t make any difference to you.

Because, like most web masters, he knows nothing about “direct response marketing”.

(He’ll admit that, too).

But here’s the thing.

He doesn’t need too.

“Because I do”.

And so anything that you see on any of my websites, it’s been designed by me.

Often on a scrap piece of paper, even the back of a beer mat, and sent to him with clear instructions of how I want the page to look…

…what I want it to say…

And most importantly of all, what I want the visitor to do as a result of being on that page.

i.e. fill out a form., request a free report, call a special number etc etc etc.

Anyway:

The cure to an under performing website is NOT just jumping ship to ANOTHER webmaster.

Reality is, they’re all much the same.

And (unless you tell them to do anything different), will just produce a website that sure, LOOKS pretty, but fails to compel people to respond or take action.

(The SOLE reason for having it it up there in the first place).

Having a pretty website with no reason to respond or take action would be a lot like walking into an Apple store with no one to answer your questions or tills to take your money – you’re just going to walk right out and go somewhere else that can.

All right.

End of todays sermon.

The key to having a profitable website is just this one thing:

It has to follow the rules of “direct response marketing”.

Something that very few (if any) web masters will ever understand.

That’s just how it be.

Better to learn it for yourself.

Or, talk to someone about it who does.

To do that, go here:

– Claim A Free 45 Minute Marketing Strategy Call With Paul >>>>

Paul.

Note to physical therapist looking for marketing ideas…

Click here to join Pauls email list and get Marketing ideas and strategies for you pt clinic sent to you by email:

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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