Week 4 of “PT Business Growth School” is here in full swing!
And just as I imagined, we had another incredible learning experience.
This week is all about hiring a team of “A players” and automating a culture of clinical and service excellence…
Because if there’s one thing that is a PRE-REQUISITE of success in business – it would be the ability to hire GREAT talent and getting the right people on board that’ll help take your business to the next level.
But ‘how’ you go about the hiring process will determine the direction your business moves in, OR, stays STUCK in…
There’s sooooooo many great takeaways from this weeks class that it was difficult to choose just “10” to share with you this week…
But we’ve managed to narrow them down, so lets dive into the “10” top highlights from Week 4 of PT Business Growth School:
Key Takeaways
#1 “Hiring”, Why Is It Such A Hassle?
Have you ever woken up one day thinking – “I’ve got to hire somebody… TODAY!!”?
A lot of business owners have, and this thought only hits them when they realize that their business needs someone else on the bus to help them grow…
Which is why the real problem with hiring is this:
It’s *episodic* and something you only do every once in a while – when you HAVE to.
You don’t think about it until it’s right in front of your eyes and then all of a sudden it becomes the most important thing in the world!
And as a result, the “pain” of hiring begins before you even go into the process.
Which brings me onto the next point…
#2 Hiring Satisfies A Business Need
Let that digest.
It satisfies a business need.
You’ve got a business problem, and if you didn’t have that problem, you probably wouldn’t be thinking about hiring anyways.
So, shift your mind-set to thinking about the hiring process solving your problems – NOT being the ‘problem’.
Because once you’ve done it (and you’ve done it right) your real problem is going to go away and you can spend more time focusing on the areas of your PT business that you want to grow!
Now that, IS something to look forward to!
So, what to avoid to get this process right?…
#3 The BIG Hiring Mistake
As medical professionals, we tend to be a little bit ‘smarter’.
We rely on ourselves, trust in ourselves, and because we tend to also be quicker – we make decisions incredibly fast!
In the medical world – that’s a good thing.
But when it comes to building a team – it’s a mistake.
Most people make their mind up in the first 5 minutes as to whether or not they’re going to hire somebody – but doing this will determine whether you hire a superstar who will give you back more time OR, someone who isn’t the right fit for what you want and need to achieve.
#4 You Need A Hiring Plan!
A plan that includes consideration of:
Time, Money and Compensation.
If you don’t consider these three things and get it RIGHT, so many other things don’t matter…
Why? Because if your new secretary is being paid $25k, but isn’t converting inquiries, then she could be costing you “$125k”…
If you screw up on the ‘people part’, it doesn’t matter what else you do right – it’s going to cost you a LOT of money
#5 No More “Job Descriptions”, Think “Success Descriptions”
Job Description days are over.
Whether you’re a small PT business just starting out, or you’re expanding your team even further – it’s important to find that person who strongly identifies with your clinic’s culture and values.
Use a “success description” to map out the results your new person needs to deliver to satisfy your business need…
Not a long list of what they will be responsible for, and you’ll find an A Player who is on board with your mission all the way.
#6 Start Recruiting BEFORE You Need To Hire
You should always be recruiting – even if you’re not planning on hiring somebody right now.
This simple habit helps you avoid the dreadfully painful experience of hiring substandard talent because you ran out of time to properly recruit a Rockstar.
#7 Abandon The “Cliche” Questions
“What should I ask at an interview?!” – It’s the No.1 question that everyone asks…
Candidates know the standard questions, and are likely to be prepared to give you their standard answers.
Don’t waste valuable time asking the same cliche questions asked during every other typical interview.
Put your focus on behavior-based questions that relate to what you actually want them to do…
“Tell me about a time when you had to deal with a co-pay issue…” – ask that type of question and you will gain amazing insight into the person you are thinking of hiring. and you will be more likely to choose the BEST people for your company.
#8 The BEST Way To Build A Successful Business…
…Is to hold regular, highly productive workshop style meetings dedicated to improving every aspect of your business.
Forget ‘meetings’, these are ‘workshops’ that allow your company to grow faster, smarter and BETTER then the rest!
At the Paul Gough Physio Rooms we dedicate 3 hours a week to this, and you can call me crazy but this is the one reason why my business is more profitable year on year, without fail.
Next, another reason why these weekly Workshops are so powerful…
#9 Workshops Solve Business Problems
Getting your entire team together and working collectively on solving a problem, sets your clinic up for even more success.
They bond your company together.
Improve consistency of communication.
And create synergy in your business… (Which all allow you to grow and scale a business without you having to be there every day!)
#10 World Class PT Companies Are Dedicated To Learning
Think about it – the most successful sports teams in the world spend 30 hours a week training for a game that lasts JUST a couple of hours…
Their training time is 10 x more than the time they’ll actually have to EXECUTE those skills during game time.
So why do most business owners think it’s acceptable to spend 50 hours a week executing without allocating a single hour a week in training their team?
Dedicate time each week to learning – and you’ll not only grow your people, but your business will sky rocket too!
Alright! That’s it for “Module 4”…
My students are now on the look out to find those top producing people to join their team (…even if they’re NOT thinking of hiring right now!) so they’re set up for success, and experience less ‘stress’ when it’s time for the interview process to begin!
If there’s one thing I want you to take away from this week’s class, it’s this – dedicate the time to finding rockstar team members (and working with the team you currently have!) – and you’ll enjoy watching your business grow a lot more.
We’ll be back next week with highlights from “Module 5” – Marketing Automation – and the new way of growing a successful PT Practice without you having to chase referrals from doctors!
Until next week!…
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If you’d like to get notified of when this class next becomes available – please click here and we’ll be sure to add you to the early priority list, next time.
OR, if you’re brand new to my PT Business Education Material:
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- Violating Social Norms and Outdated Levels of Thinking - 22nd October 2020
- MORE from LESS: The Go To Strategy During A Financial Downturn (Like here in 2020) - 15th October 2020
- How To Confidently Sell Your Physical Therapy Services - 29th April 2020
- Telehealth: What Does The Future of PT Look Like? - 17th April 2020
- How To Get More Buy-In From Patients - 16th April 2020
- Telehealth: Have You Already Done It Without Realizing? - 16th April 2020
- Telehealth: What Is the Most Important Thing You Can Sell Right Now? - 15th April 2020
- Telehealth: Is A Marketing Funnel Needed Right Now? - 14th April 2020
- Telehealth: What Happens To Discovery Visits? - 13th April 2020
- Telehealth: How Will I Compete With “Big Box” Insurance Companies? - 10th April 2020
