Physical Therapy Marketing Systems : Step One In The System That Could Solve Your Clinics Biggest Problem

by · 27th January 2015

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So now you know about my secret SYSTEM.

I call it “New Patient Overload” because it quite literally works to OVERLOAD my clinic with more patients than we ever need.

(The reason I’ve been able to raise prices three times in the last 8 months and we’re able to make people pay UPFRONT and mostly in cash).

Want to see it?

Here you go:

Physical therapy Marketing ideas

That is my EXACT original idea for my *Clinic Growth System*.

I sketched it out onto an A4 piece of paper while on a flight heading home from a seminar in Chicago – one of the first sales and marketing seminars I ever attended.

Let me talk you through the first step in the system:

1.) An ATTRACTION system

This is a way for HOT qualified leads or prospective patients to find out who you are and get in touch with you, or, at the very least, onto a mailing list because they are interested in what you do – i.e they’ve got back pain, and you have some information to solve it – and they want it as they perceive it as valuable!

Here’s how this one works:

You place a highly targeted Advert in, say, the local newspaper, on Google, Facebook, or send out a postcard and the person who sees it feels compelled to HAVE to respond it – because the words you use makes them feel as though “that’s for me”… and this IS the solution they’ve been waiting for!

Your *message* could be something like: the promise of solving back pain without drugs that lets activity and mobility last longer.

The “bait” (that compels that person to call your clinic) is perhaps a free “tips” report.

In your ad you tell the reader how to get it i.e call your clinic.

And in that report, you tell that person what to do to end back pain.

(Of course, one of those ways is YOUR specialist service).

Now…

An *exchange* takes place here – their contact details, for your advice.

(On the image, it’s termed “lead capture”).

Those new “leads” contact details now go into your BUYING SYSTEM (via a form) with the goal of turning that initial enquiry, into a paying patient and a life long customer of your clinic.

Make sense?…

All right, lesson over for today.

I’ll talk to you more about that “BUYING SYSTEM”, tomorrow.

Paul Gough.

P.S If you want me to personally create a system like this for your clinic…

…where *I* do all of the copy writing, designing of your ads, create the “bait”, write the email follow up sequences and even teach your front desk staff sales techniques to better handle the flood of new enquires you’ll get from having a system like this, then let me know by reply to this email…

-OR-

Fill out this form and we’ll arrange to talk on Skype when you can tell me more about your business and what you want me to achieve for you:

– Yes! I Want To Talk About How I Get My Marketing System Done For Me >>>

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Note to physical therapist looking for marketing ideas…

Sign up to Pauls email list and get Marketing ideas and strategies for your pt clinic sent to you by email:

Click Here to Subscribe to Paul’s Marketing Tips Email List >>>

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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