Physical Therapy Sales Book: 7 Reasons Why Physical Therapists Struggle With Selling

by · 10th September 2019

Rate this post

This is an excerpt from Chapter 1 of my Best Selling Sales Book for Physical Therapists, “To Sell Is Healthy – Get The Unshakeable Confidence To Sell Your Physical Therapy Services – At Twice The Price You Are Now” – Get the book here.

“Many clinic owners understand that they need to market their
practice. But at the same time, they think that all of their problems will be fixed if they just sort out their marketing. And to a certain point, getting good at marketing does solve a lot of problems. But the reality is that getting good at marketing also brings other problems, such as getting more inquiries from people who have questions that need answering
before they book.

If your marketing is doing its job, then you have the potential for more patients on your schedule, but you still have to do something to earn it. You have to sell.

You can call it selling the value, selling your services, selling your worth, or selling yourself. They’re all the same and all that matters is that someone at your practice is doing it in a way that makes leads feel confident about taking the next step with you. Someone has to be talking to the potential patient so that their concerns and questions are addressed. If they don’t do it, you won’t get the effect you want—the conversion to paying patient.

This lack of understanding of the difference between marketing and selling is just one of the many reasons why so many physical therapists struggle when it comes to selling. In no particular order, here’s another seven reasons why private practice owners struggle with selling to patients. How many are happening to you?”

Continued on page 24…

Paul Gough’s Sales Book for Physical Therapists –
“To Sell Is Healthy” is OUT NOW!

To get your copy go here now: www.physicaltherapysalesbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to: www.physicaltherapysalesbook.com choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulsalesbook when you get the book and share your selfie so I can reach out personally to say thank you!

===

Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour

Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul’s No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
Want more referrals from direct access at your physical therapy clinic? Download PDF now