PT Marketing Ideas: How To Get New Patients Without An Advertising Budget And Before They Visit Their Physician (Or Call Their Insurance)

by · 17th November 2014

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Let me talk to you about something called “little wins”.

Which, if you take it on board, could let you get access to 10-12 new patients BEFORE they even visit a physician.

(Every week).

And it goes something like this:

…One of the reasons that LOTS of people choose NOT to invest in something like “Physical Therapy” is NOT because they doubt the clinic or practitioner and his or her skills, but because they doubt THEMSELVES.

As in…

They doubt that your perceived “miracle cure” can actually do anything for “THEM”!

This (large) pocket of people will acknowledge that PT “works” for friends and family, even RESPECT the role that you play in making people healthy, BUT, they live with constant “self doubt” – and so wil never call up and schedule a visit!

BIG problem is… there’s more people in society living with self doubt, than eternal optimism.

And until you address it, you’re *missing out* on a stream of patients who would be happy to do business with you if you could just give them a “little win”.

Because promising a COMPLETE end to their *back pain* (as many PT’s do in their marketing) is too BIG of a transformation for them to buy into.

(At this stage).

So what you’ve got to do is work out a new way to give them proof that you can help someone like “THEM”!

And “NO”…

These people don’t respond to “testimonials” (even real ones), they don’t care about “case studies” or “success stories” and it’s the reason why these types of people will end up going to the PT clinic their doctor or physician tells them – because they “doubt self” too much to risk getting the decision wrong.

So what’s the answer?

Simple.

Let them have a “taste” of what you do and give them a “little win”.

*LET* these people into your PT clinic for an evaluation or an assessment and SHOW them how you can help THEM.

Give them something of real value – like easy to do exercises, ease mental pain and frustration by giving clarity and offering hope – and then, just enough time to decide for themselves what they want to do next – based upon TWO options for care which you RECOMMEND.

And if you follow the two step formula like I teach on Video 2 of this course…

Then you’ll have in your possession a way to “steal” 10-12 new patients (every week) from under the noses of your competitors (and Physicians) that lets you get access to patients WELL before they call their insurance and ask to see someone in their network.

It’s a “super secret” strategy that brings in profits to your physical therapy clinic WITHOUT using a computer, having to set up a website, or spend thousands of dollars on advertising.

More:

You can use it to MAGNETICALLY attract patients to “taste” or sample things like “wellness classes”, health promotion evenings or even pilates classes – to boost your cash sales.

Best, only takes 4-5 minutes to set up…

..your assistant can do it for you…

And it could be in place by this time tomorrow – maybe even tonight – because you get INSTANT access to exactly how to do it, when you say YES!

YES PAUL! I’d Like to Know How To Get New Patients Before They Call Their Network >>>

Sound like something that would help you?

Well, on Video 2 of this course I show you how to COMPEL people to walk inside your clinic and precisely what to say to make sure that only the high paying (hassle free) patients go any further when they do.

When they’re in…

It’s over to you Paul 😉

Let your PT skills go to work and impress!

Then, if needed, send the referral to the physician of YOUR choice knowing that there’s a ANOTHER signed care plan coming back to YOUR clinic – that might have went elsewhere!

Learn how to do it, here:

pt marketing ideas

Paul
PT Profit Academy

P.S This one single tactic alone made me over $105,000.00 in less than 5 months…

..I didn’t mention it at first because I didn’t want you to think that this was TOO GOOD TO BE TRUE or that “YOU”!… couldn’t make it work.

I guarantee you can!.

Come get your own “little (but very profitable) win”, here:

YES PAUL! I’d Like to Know How To Get New Patients Before They Call Their Network >>>
.

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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