This is an excerpt from Chapter 11 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”.

“You’ve picked your A Player, now you have to on-board them. That involves a mix of training and coaching. What is the difference? Training is telling someone exactly what to do. You’re often teaching them something from scratch. Coaching is optimizing what they’ve learned.

As a business owner, I try to spend more time coaching than training. I leave my senior staff to the training and then I get involved later when itis time to optimize what the new member has learned. Of course, if it’s your first hire you’re going to have to do both.

Despite everything that we’ve just covered, I firmly believe that what happens next is the one single thing that will determine how successful this person is going to be.

Tip: what you do from now on is perhaps more important than what they do. If you abdicate the tasks required of this person, without first making sure they are able to perform, then you’ll be setting this person up for failure.

With that in mind, I’ve created a 90-day “foolproof” onboarding system that I want to share with you. It is broken up into four distinct parts which provide guidelines for the training and coaching you’ll need to do or oversee.

We’ll look at the first 7, 30, and 90 days – and then, how you’ll continue to optimize thereafter. What happens in the first 7 days is usually more important than what happens in the first 30, and what happens in the first 30 is more important than what happens in the first 90 days.”

Get your 7, 30 and 90-day on-boarding plan continued on page 169 here…

Paul Gough’s Hiring Book for Physical Therapists –
“The Physical Therapy Hiring Solution” is OUT NOW!

To get your copy go here now: www.paulshiringbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulshiringbook.com– choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulshiringbook when you get the book and share your selfie so I can reach out personally to say thank you!

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast
– LinkedIn
– YouTube

This is an excerpt from Chapter 10 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”.

“At the beginning of the hiring process, I am simply looking to rule out the candidates who have applied for the wrong job. I’m looking to narrow down my candidate pool, from the 20 or so, to the 7 or 8 who are qualified and able to fulfill the role. There is a difference.

I do this by “screening” the initial candidates on the phone. Whether I am looking for a physical therapist, a front of house/admin, an operations manager for my marketing company, or a financial controller, I always start by narrowing down the pool of candidates to ones that are obviously more suitable.

Key point: I do not do this part. I will ask someone in my office to do it for me. I’ll ask one of my front desk people to do it for me, as it really is about getting a feel for who the person is and what they’re looking for. What’s more, trying to get 20 people on the phone is a mammoth task in and of itself!

The time it takes getting hold of all these candidates is often underestimated, as you’re often playing phone tag with people who could be great candidates. I trust the judgment of my staff implicitly, and this is their chance to take part in the development and progress of the clinic.

However, you must not relinquish complete control, give the staff member an objective (find the best 7 or 8), give them a time frame in which to do it (i.e. 7 days), and give instructions for what questions to ask.

This whole phase is about finding out if the person who applied for your role and their career goals, match up to what you can provide them.”

Interview questions continued on page 143…

Paul Gough’s Hiring Book for Physical Therapists –
“The Physical Therapy Hiring Solution” is OUT NOW!

To get your copy go here now: www.paulshiringbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulshiringbook.com– choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulshiringbook when you get the book and share your selfie so I can reach out personally to say thank you!

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast
– LinkedIn
– YouTube

This is an excerpt from Chapter 9 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”.

“I can’t find a physical therapist anywhere”, or, “I just can’t find good staff to answer the phone”, are lines I hear regularly from business owners. However, there’s a big difference between looking for and having the intent to actually find an employee. And it’s the latter that you are going to need if you want to find great people for your business.

If you’re reading this thinking that your town is somehow “different”, and that great physical therapists and great front of house staff are hard to find, I’ve got news for you – they’re hard to find everywhere. That doesn’t mean that they can’t be found though, it just means you have to look in more places than one.

Instead of only posting on Craigslist or Indeed, you may need to widen the search…”

Continue reading on page 125 and find out the 11 different places to post your next job ads…

Paul Gough’s Hiring Book for Physical Therapists –
“The Physical Therapy Hiring Solution” is OUT NOW!

To get your copy go here now: www.paulshiringbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulshiringbook.com– choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulshiringbook when you get the book and share your selfie so I can reach out personally to say thank you!

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast
– LinkedIn
– YouTube

This is an excerpt from Chapter 8 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”.

“When creating any job ad, you need to realize that you’re marketing the role in the same way you would when recruiting new patients for your practice. That means attracting the right people and repelling the rest. The sign of a great marketing campaign is one that makes it easy for people to rule themselves in or out, and you must apply the same rules here.

In marketing you’re calling out to people who want the things you can achieve for them. Such as; independence, mobility, a lifetime without pills or just being more active. In hiring, you’re calling out to  people who can achieve the outcomes you are looking for. You are making it very clear that if they don’t have the skills to achieve such outcomes, then they should not apply.

This is why you absolutely must complete the Success Description before you run any ad to fill a role at your clinic. It is the only way to be clear on what these things actually are.”

Continue reading on page 115…

Paul Gough’s Hiring Book for Physical Therapists –
“The Physical Therapy Hiring Solution” is OUT NOW!

To get your copy go here now: www.paulshiringbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulshiringbook.com– choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulshiringbook when you get the book and share your selfie so I can reach out personally to say thank you!

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast
– LinkedIn
– YouTube

This is an excerpt from Chapter 5 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”.

“…“Occam’s Razor” is a theory that suggests when faced with two different ways to achieve the same outcome, you should always choose the simplest. The simplest way to lose weight is to just put down the fork, and the simplest way to improve your hiring success is to spend more time thinking about it. Simply take more time to create a detailed plan that you’ll follow – and watch your hiring success odds increase.

Doing that involves considering things like what you are hiring for, who it is that you really want when you will need those people, and how much you need to spend. Then, knowing all of that, create a job ad that narrows down the candidate pool exclusively to those capable of doing the job as you need.

That is the plan that we’re about to create in this chapter.

But please don’t be fooled by how simplistic it sounds. It is simple, but there’s a big difference between common sense and common practice, and that’s why I am inserting “create the hiring plan” right at the start of the process. Do not be tempted to skip this part, as it will cost you dearly later on…”

Continued on page 71…

Paul Gough’s Hiring Book for Physical Therapists –
“The Physical Therapy Hiring Solution” is OUT NOW!

To get your copy go here now: www.paulshiringbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulshiringbook.com– choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulshiringbook when you get the book and share your selfie so I can reach out personally to say thank you!

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast
– LinkedIn
– YouTube

This is an excerpt from Chapter 4 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”.

“At the time of writing, I’ve run my business for over 5 years now without having a phone line in my personal office. I rarely, if ever, respond to any emails from anyone in the clinic. They all know not to waste their time, as I won’t respond for days. Since the day I started to hire correctly, monitor their work by ensuring KPI’s, and critical driver standards (all to be discussed) were put in place, I’ve had a six-figure profitable business year on year, and without having to be there every day.

I am rarely if ever, putting out fires. And if one starts, I can see the person with the match and deal with it appropriately. When I tell you that there is another to way to run a business, one that doesn’t involve the chaos and madness that most clinic owners are engulfed in daily, I mean it. It requires the right people hired into the right company structure – hired in the right order by a leader – that’s you – prepared to call it tight and hold them accountable.”

Continued on page 67…

Paul Gough’s Hiring Book for Physical Therapists –
“The Physical Therapy Hiring Solution” is OUT NOW!

To get your copy go here now: www.paulshiringbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulshiringbook.com– choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulshiringbook when you get the book and share your selfie so I can reach out personally to say thank you!

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast
– LinkedIn
– YouTube

This is an excerpt from Chapter 3 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”.

“I remember a call I had with a clinic owner who reached out to me saying they had a “marketing problem”. The owner told me that he was the one doing the marketing for the clinic, so I asked him what his commitment to marketing was. He said, “$2000 per month.” I said, “no, what’s your real commitment – how much time do you invest? He said, “5-6 hours, or whenever I get chance.”

Now after doing this exercise with him, I said, “you do have a marketing problem – the problem is no one is doing any marketing!” I explained that, if he simply gave the same time and commitment to marketing as he does operations, he wouldn’t have a problem.

I then asked how long his clinic had been stuck for, and he said over two years. I asked why he hadn’t employed a full-time marketer, and he told me it was because he couldn’t afford it. Why couldn’t he afford it?

Because he was overstaffed. He’d employed more and more admin, expecting that they’d always be able to keep growing on the word of mouth stuff that they were relying on heavily.

And, of course, he thought like most clinic owners do that one of those admin staff members would step up and take over the clinics marketing or manage the social media channels. Marketing box checked. As for sales? Well, the ignorant assumption in health care is that the service somehow sells itself and so almost everyone overlooks needing to have someone in a seat who can talk about money and overcome objections to it.

The reality is that this is how most clinics are structured and is also why they’re stuck. There’s no understanding of what it actually takes to grow a company that is strong and stable – one that grows efficiently and profitably…”

Continued on page 44… go here to keep reading.

Paul Gough’s Hiring Book for Physical Therapists –
“The Physical Therapy Hiring Solution” is OUT NOW!

To get your copy go here now: www.paulshiringbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulshiringbook.com– choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulshiringbook when you get the book and share your selfie so I can reach out personally to say thank you!

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast
– LinkedIn
– YouTube

This is an excerpt from Chapter 2 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”.

“I see a lot of clinic owners looking for “experience” in the exact same role as they’re advertising. But that is not what you need to look for; you need to find people who have used the skills you need in your role. In Vicki’s case, she’d already been developing the skills that I was looking for, at the dentist. It made it more likely she would be a success for me.

I got lucky with Vicki. My ignorance was bliss and I got away with it, but I paid the price with the next three. Do not copy me. What you need is a hiring process that delivers data on candidates based upon their history, allowing you to create a profile of them. Doing this moves the odds from 50-50, to 80-20, and obviously gives you a significantly higher chance of getting this right more times than not. You’ll get that process from this book.

Hiring from gut and emotion is just one of the many mistakes that leads to the types of hires that give you sleepless nights and endless headaches. Let’s take a look at a few more of the common ones. By cutting out the things that land you with bad hires, you’ll get closer to the great hires that you want.”

Continued on page 24…

Paul Gough’s Hiring Book for Physical Therapists –
“The Physical Therapy Hiring Solution” is OUT NOW!

To get your copy go here now: www.paulshiringbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulshiringbook.com– choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulshiringbook when you get the book and share your selfie so I can reach out personally to say thank you!

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast
– LinkedIn
– YouTube