Today I’m going to talk to you about one reason why most PT’s never make the “Cash riches” they could.
And it has a lot to with how they view the people they serve.
In particular, I’ve picked on a word that PT’s will nearly always use that is “killing” their attempts to attract people who will happily pay high prices in cash.
And, it’s the use of the word “patient” in their communication.
Now, let’s think about it for a few moments:
When you think about a “patient” – you immediately conjure up an image of a person who is sick, helpless and unable to help themselves whilst they are waiting for a Doctor to prescribe some more medication.
Does that sound like any of the people who actively or willingly come and see you at your PT clinic?
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The very mindset it creates means they see themselves as helpless and wanting to be helped by an Insurance company or government to fund treatment on their behalf.
And it’s a shift in thinking that you’re going to need to make if you really want to crack the case on packing your schedule with high paying cash only “clients”.
And it’s simply because “patients” don’t ever think that they have to pay for their treatment and that the government or their insurance company, will, whenever they get sick.
At my PT clinic, which is primarily for “active and healthy people” who just happen to have some type of knee pain, or an inconvenient case of Sciatica, we call them “clients”.
Why?
Because “clients” are happy to pay for you to serve their needs.
They aren’t helpless or sick and nor do they want you to suggest that they are.
If they’re going out of their way to go and see a PT, there’s a BIG chance that they consider them as active and healthy.
As soon as you call them a “patient”, you remind them that an insurance company or the government COULD be taking care of them (for free).
“Which is fine”!
But not if you want to run a cash based clinic packed full of people who consult you for your expert advice, expect you to protect them from in-activity and help them over their current health “obstacle”.
(Which for most, is all that it is).
Sure, in certain PT settings it might be “ok” to use the word “patient”, and some people are rightly classed as “patients”, but for most, it’s wrong and in my honest humble opinion, it’s lazy and disrespectful of PT’s to do it.
Most of the people you will ever work with and help are not needy enough that you have to patronise or pander to their “ill health”.
And they don’t want o be remind that they are “sick and helpless” each time you use the word “patient”.
“Clients” will have a much stronger affinity to you and what you do for them and an immediate shift in how they see you and what you will be made – making it easier and more likely that they are in a place which is different (to all the others PT’s) and one which can rightly ask for cash payments.
Which would be nice right?
Anyhow. That’s enough about “patients”.
Let’s find you some more “clients” who are happy to pay what you ask.
It starts with you know the 7 simple “Low-Tech” ways that are proven to attract TONES of them.
Get them all from me, when you look here:
<< Check out all 7 Strategies Here >>
Paul
PTProfitAcademy.com
P.S One of the tools I’ll teach you about is how to easily use what your current clients say about you as they leave through the back door, to attract more clients just like them, through the front door.
Really simple to do too.
And gives anyone considering accessing your clinic TONNES more confidence meaning they’re more likely to do act on it.
I’ll show you TWO different ways to do it and one is completely “FREE” and the other costs less then $10.
Course info is here:
