Tag Archives: coronavirus

Telehealth: What Does The Future of PT Look Like?

by · 17th April 2020

What happens when this all blows over?

Lock-downs are lifted. Businesses are allowed to open back up.

Does the world go back to normal?

Do we forget all about Telehealth? I don’t think so.

I suspect a lot of you who pivot to telehealth are going to find that not only do you love it, but you have a skill for it.

And with this new skill you have gained, you will now be able to expand your network and horizon of people across state lines and internationally. And some of you are even starting to think like that.

During Module 2 of my Telehealth Income Explosion Program, I spoke with Mark Milligan, a digital healthcare expert, about just this topic.

The following is what he predicts post-Coronavirus life is going to look like for the Physical Therapy community…

“I honestly think that there’s going to be a massive switch with health care delivery in this country after this and we all have to be ready to deliver some part of our care digitally, not because of payment, but because of patient demand. 

People are going to have a larger understanding of the value of their time after all this has passed and we need to capture and be able to meet that demand as health care providers. 

When this is all said and done, you may have 15% to 20% of your patients that you captured fully digitally. That could be an extremely valuable component of your business. So it’s also going to modify the health care workforce too. You’ll be able to leverage and utilize employees and staff and deliver telehealth and not in a brick and mortar. You may very well change your business model after this, depending on the size of the practice that you have.”

While I agree completely, I do encourage everyone not to make any rash decisions in their business right now. Remember, there are two phases to this and we are only in phase one.

That being said, down the line, I do believe this is a great avenue for people who want to pursue a new learning adventure and a purposeful one at that.

I think something like this genuinely gives you another leg-up and anybody who commits to wanting to be good at Telehealth would really be honing their craft.

It will not only be a great thing to be involved in but secondly, super valuable when a patient all fo a sudden can’t make an appointment for whatever reason and you can say “let’s just do on Skype”.

These are the things that in the end will add up to making significant improvements to people’s practices.

Remember, if you haven’t already, you can still enroll in my Telehealth Income Explosion program and get access to content like this and much more.

Just click here:

– Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Sincerely,

Paul Gough

P.S You also get free access to my New Front Desk Superstars Program that will train you and your team EVER WEEK for the entire duration of the coronavirus chaos.

–  Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

Telehealth: Have You Already Done It Without Realizing?

by · 16th April 2020

What if I told you, you’ve already done Telehealth.

What if I said, you’ve probably done it multiple times.

Telehealth isn’t as foreign of a concept as most people may think it is.

Recently, during Module 2 of my Telehealth Income Explosion Program, I shared a conversation I had had with someone about digital healthcare.

You see, the curse of the expert is we get lost in our own head and we forget where we’ve come from.

Picture your mother. She’s 3000 miles away, in a country where health care is not available and she slips and hurts her back. And the first thing she does is call you.

And, what do you do?

I bet you start asking her what happened and how bad is the pain?

What happens when you touch it there?

What happens when you move like this?

You then probably diagnose her and tell her she’s got muscle spasms and tension. Advise her to ice it and guide her through some simple exercises.

You then say you’re going to call her tomorrow and see how she’s doing.

Guess what? You’ve just done telehealth.

And we take for granted how simple some of the advice is that we give people. And sometimes it’s not even about the exercises, often it’s the assurance that what has happened is okay and they’re on the road to recovery, which gives them peace of mind.

That, right now, is all we are doing for patients.

And anybody who devalues that doesn’t understand human beings and is more interested in their own skills then helping people.

Nothing else is needed right now.

Basically, all you have to do is pretend your patients are your mother and you’re just trying to help.

And if everybody just thinks like that, this telehealth thing becomes easy to sell and you stop overthinking it.

You don’t need fancy funnels and tags and all these other things.

It comes down to, are you stuck a home? Are you worried about not being able to get help? If you are, I’m your guy. Let’s talk.

If you haven’t already, you can still enroll in my Telehealth Income Explosion program and get access to content like this and much more.

Just click here:

– Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Sincerely,

Paul Gough

P.S You also get free access to my New Front Desk Superstars Program that will train you and your team EVER WEEK for the entire duration of the coronavirus chaos.

–  Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

Telehealth: Is A Marketing Funnel Needed Right Now?

by · 14th April 2020

We are already finished with Module 2 of my Telehealth Income Explosion Program!

This past week I had a digital healthcare expert, Mark Milligan on to share his insights into the Telehealth world as well as answer some burning questions.

One of the first topics brought up was the process of a Marketing Funnel when dealing with digital healthcare.

Before I continue, let’s see what Mark had to see about his process…

“The biggest marketing strategy for me has been social media and ad marketing. I target specific age demographics, and area demographics as well as target marketing by zip code. The latter has been very powerful for me being in Austin, TX because there are unique zip codes.

I then typically offer a free telehealth consult. I admittedly am not a high-level marketing funnel man. Paul is by far and away the marketing genius when it comes to those things. So, I’m a pretty simple marketing person on that level. I offer a free digital screen and then if they want they can either do a mobile practice, hybrid or go all digital.”

Everything Mark has said is bang on. IF this was the pre-COVID 19.

However, there are two phases you’re gonna market this in.

There’s the phase where the most important marketing tool is the funnel. And you know everything I’ve taught in the past about giving your potential patients lots of love, time and educating them and so on.

But the phase that you’re in now? It’s not needed.

Because right now, you’re looking for, two or three people, out 10 to snag. Where they need this now and they don’t need educating or information.

They have a problem and genuinely need to speak to somebody because the fear of not being able to get some help is building and brewing and making the problem worse.

But if you’re planning on doing this long term, you may need the nurture forms and you may need the follow up with the blog’s and the videos and the customer testimonials.

But right now you’re only looking for a pocket of people in a big bucket to say yes to Telehealth, so you can get through to where you need to be in the next few months.

My advice? There’s no need to be fancy.

Right now focus on bombarding your social media and your Facebook ads and having your web page say “Open for Business”.

And then well people call, if you’re open, offer a hybrid, if not, offer digital and let them make the decisions. From then it goes down to selling.

And you know your selling ability after that.

Remember, if you haven’t already, you can still enroll in my Telehealth Income Explosion program and get access to content like this and much more.

Just click here:

– Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Sincerely,

Paul Gough

P.S You also get free access to my New Front Desk Superstars Program that will train you and your team EVER WEEK for the entire duration of the coronavirus chaos.

–  Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

Telehealth: What Happens To Discovery Visits?

by · 13th April 2020

During Module 1 of my Telehealth Income Explosion program, a good point was brought up.

What do we do about Discovery visits?

Are they even still a thing we offer.

And my answer? It depends on how the patient comes to you.

If it’s a mom who wants convenience and is confident enough to consider telehealth, then she’s already buying.

But Mrs. Smith, 65-year-old, nervous about everything, watching CNN and Fox, she’s a little bit more hesitant. And in that respect, she may need a bit more time and more convincing.

There’s a blueprint there of what PT looked like and you’re gonna have to change it for patients so they understand the value of this.

And ultimately it all comes down to, what other options do they have?

It’s two different pockets of people with two different reasons for buying from you. And as always, it’s your knowledge of the person that helps you to market to them.

Telehealth Expert, Juan Michelle Martin also weighed in on this topic…”

I think you’ve got to recognize your audience. The majority of my clients that I get for telehealth I get online. They’re not looking necessarily to for a call, they’re already online. They’re already searching online, so they want that option. They want to know they can schedule when they need to.

But then you have the people that don’t know. They’ve never had Telehealth. They’re people who don’t even know it exists. And they’re calling you like, Hey, I need therapy. Are you open? And they don’t know, and you’re gonna have to have that conversation with them.

So are you going to still have to have conversations? Yes. Can you still offer discovery visits? Yes, but should you have a way to automate this? Absolutely.”

The bit that is in your favor is, the choice is gone.

There is no choice right now.

And that is why patients will accept telehealth.

They will accept it because they physically, periodically have no other choice.

Remember, if you haven’t already, you can still enroll in my Telehealth Income Explosion program and get access to content like this and much more.

Just click here:

– Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Sincerely,

Paul Gough

P.S You also get free access to my New Front Desk Superstars Program that will train you and your team EVER WEEK for the entire duration of the coronavirus chaos.

–  Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

Telehealth: How Will I Compete With “Big Box”​ Insurance Companies?

by · 10th April 2020

So we’ve discussed what Telehealths “perfect patient” is.

We’ve talked about why your patients should choose it.

But now here’s another question many of you may be wondering about.

What happens if in the midst of all this the insurance companies start hopping on board?

Does the value change when it becomes more widely available?

What is going to make someone pay $250 for Telehealth when they can pay a $40 co-pay.

I’ll let our Telehealth Expert, Juan Michelle Martin kick this off…

“How do you do that now in a clinic when you’ve got other clinics that charge way less than you do.?

You’re offering value. And you’ve got to understand that not everybody is going to be your ideal patient. And if they want to go with the big box and they’re gonna price shop, then let them do it. That’s not the person that you want to see anyway. But you need people that are going to value what you’re doing. For instance, you’re going to Paul for coaching. There are other people out there that offer coaching, But there’s something about Paul that drew you to him. So you’re gonna have to have your messaging on point because the big box people may not necessarily be treating the thing that you’re treating either, right? So if you’ve got a specific specialty or whatever the case may be, who are the people that you’re speaking to? Who are the people that you’re working with? What is the skillset that you have that you can offer these people?

And ultimately with those “big box stores”, they’re going to be doing the same mill type treatment. And people may go to them initially for the cost but ultimately, people are not going to stay with them because they’re not getting the results. 

So your job is to offer results and to give results to people and that’s what you do and you keep doing that. It’s no different from the clinics right now. They’re 1,000,000 PT clinics on every corner, so what is it that you’re doing differently that’s causing people to come to you versus go to them?”

One word…

MARKETING

Marketing is the difference between everything.

The process of selling something hasn’t changed. The process of marketing hasn’t changed.

It’s as old as time.

Take it all the way back to P. T. Barnum. It’s the exact same thing. What made his circus different? Theme parks. What made Disney’s different?

Marketing.

And what it comes down to is personality, value, and confidence.

Juan is 100% right in that there are clinics that are fighting for your patients right now, so what makes the difference?

The value proposition, the stories you tell, the relationships you build with your clients, the follow-up system, and the expert status that you position yourself as.

None of this is gonna change. It’s the same problem that we’re all facing all day every day, just disguised as a different disease.

Remember, if you haven’t already, you can still enroll in my Telehealth Income Explosion program and get access to content like this and much more.

Just click here:

– Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Sincerely,

Paul Gough

P.S You also get free access to my New Front Desk Superstars Program that will train you and your team EVER WEEK for the entire duration of the coronavirus chaos.

–  Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

Telehealth: What’s The Biggest Objection?

by · 9th April 2020

Whenever you are trying to “sell” something, people are going to have objections.

Most of the time these objections manifest as excuses.

Trying to get your past patients to buy into Telehealth may come with its challenges, but as long as you know what you’re dealing with ahead of time, you can create a game plan.

So what is the biggest objection when it comes to getting people to try Telehealth?

Expert Juan Michelle Martin weighed in…

“Money, like everybody else. You know I have people coming to be because they’re in pain and I’m like, well, you know, do you want to hurt or do you not want to hurt? And initially, for me, that was a problem. And I think I’ve just gotten to the point where I know they’re in pain. We’ve talked about all these things, I’ve asked them their problems. And make sure that you’re asking them questions, because then when they give you the rebuttal, you have the answers that they’ve given you to use against them. 

So they’ve told you these things. You asked them these questions. And you told me, just now that this is the problem and we can fix that. You know, we’ve already talked about how we can address it. You’ve already said that that’s what you want. So what’s the real objection? Do you really value the money over the cost of making you better?

Sometimes I’ll tell, let’s at least get an evaluation done. Like I always say, I want to make sure that you’re not hurting. If you choose to go elsewhere, that’s fine. But lets at least get that eval so that you don’t have to be hurting right now. We can at least start to take care of that. And usually, by the time they do that, they just end up staying. Once you get them booked for the eval, they will end up staying for good.”

It’s no different then what I’ve been saying for years.

You find the thing that’s more important than money and you sell that to your patient.

It’s not about money, it’s not about the problem, it’s taking away the symptom the problem creates.

And we can SILL do that with Telehealth.

The next module on the Telehealth Income Explosion Program starts at 5pm EST today.

Join now and you’ll get access to last weeks first module immediately:

– Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Sincerely,

Paul Gough

P.S You also get free access to my New Front Desk Superstars Program that will train you and your team EVER WEEK for the entire duration of the coronavirus chaos.

–  Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

Telehealth: How Do You Create A Plan Of Care?

by ·

So you’ve done it. You’ve got your first Telehealth patient.

They’ve agreed to spend $200 to work with you, great, But now what?

If this were my clinic I would start with nine sessions. Three this week, three the next week and so on. But people aren’t going to want to do three sessions a week online. So what do you do?

What are the “rules”?

What do we do if we don’t stick to the “in-clinic model”?

Thankfully, Telehealth Expert, Juan Michelle Martin gave me some insight into what her plan of care was…

“For me, it depends on the patient that I’m working with. So, there are some people that might come to me that are very guarded and I might say, You know what? Here’s what we’ll do. We’ll do this evaluation session and then see where we are.

But then use that evaluation, to prime that patient, and then offer them that package. I usually tell people I need at least this many visits to work on these things. You know, typically, I see my patients once a week. I don’t necessarily need to see them because I’m not seeing a lot of post-op patients. But if I am, then I might see them twice a week to start and then, branch off to one time a week. But for those of you working with orthopedic patients, working with post-op patients, you absolutely need to be in there. You need to tell them, listen, they’re things that we need to make sure that we’re staying on top of, you know, they’re progressions that I need you to make. We want you to get back to this point and keep driving home those goals. Keep telling them, you know, we need to get you back here. If this is where you want to be, then this is what we need to do to get you there. And sometimes it’s just about leaving the ball in their court. If this is what you want, then what are you gonna do about it?”

Remember, this is a different medium then most of us are used to. So working with not only the clients’ needs but also with what they are willing to give is key.

Also, if you haven’t already, you can still enroll in my Telehealth Income Explosion program and get access to all content which includes every and anything you may have missed.

Just Click Here:

– Yes! I Want To Replace My Income With Telehealth. 

And be sure to check out my Podcast where you can listen to these questions being answered, here.

Sincerely,

Paul Gough

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

Telehealth: Why Should My Patients Choose It?

by ·

We are back with another question with Telehealth expert, Juan Michelle Martin.

If you have read my books you know that one of the most important things in Marketing is knowing what your patient wants. The reason this is so important? So you can sell to them.

This is why I needed to know what it was about Telehealth that made people more inclined to choose it over an in-person clinic.

This is the answer I received from Module 1 of my new Telehealth Income Explosion Program …

“Convenience. You are offering convenience. I’m a mom. I’ve got two kids and they’re little, they’re four and seven. Do I really want to get up and go somewhere or do I want to be able to say, you know what? I know in the morning they’re going to sleep in till, like, 9, 9:30 so I can do a session at seven o’clock in the morning. And the thing is, I have the ability to make my schedule flexible. I don’t have have to have a hard and fast schedule. So if I get them on the phone and they have an objection to my schedule that they see online, I say, Oh, no, wait, we can make exceptions. If that’s what you need, then that’s what we’ll do, there is some wiggle room in there.

But they want convenience. You know, that’s what moms want. Moms don’t need another thing to stress them out.”

And THAT’S what people pay for.

So when you’re worried about your prices, people are actually happy to pay more for convenience.

Why? Because people value TIME more than MONEY.

Every person reading this values time more than money, and so do I.

So when you’re looking for the confidence to sell this, that’s what you’ve got to remember. You are offering convenience and certainty.

Remember you can still enroll in my Telehealth Income Explosion Program and gain access to all content, even those that you may have missed.

Simply visit, PaulGough.com/Telehealth

And be sure to check out my Podcast where you can listen to this question being answered, here.

Sincerely,

Paul Gough

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

Telehealth: Who Is Your Perfect Patient?

by ·

Last week we had our first module of The Telehealth Income Explosion. To kick things off we were joined by Telehealth Expert, Juan Michelle Martin. Well, of course, the marketer in me couldn’t resist asking “Who is your Perfect Patient?”.

And I didn’t just mean during this unusual time. I wanted to know under normal circumstances, who is Telehealth catered to. Her answer was this…

“The people that are hurting, that want help now. The busy executives. I mean, it really depends on your niche. The moms love it because guess what? They don’t have to leave the house. They’ve got babies to take care of, they’re worried about nap times, having to get in the car, find child care. And you’ve gotta really speak to the problems that they have.

I live in Georgia, right? So the average amount of kids people have is at least two or three and they don’t wanna have to find child care each and every time. They may not be able to always get a family member, so now, they’ve got to pay for a sitter, then they’ve got to leave so they can come to see you. I don’t want to do that. So Telehealth is a really viable option for them. The other thing is, you can just plan it around something like the baby’s nap time. Or if they’re coming to me and they say, my neck is hurting, I tell them to let me know when they are nursing the baby and let’s schedule your session then because I guarantee you that that’s when you’re having this problem.

Or let’s say the busy executive. They don’t want to have to leave work if they don’t need to. They don’t have the time. So what can you do to make this a viable option for them?

You can even think about changing your hours. Could you see patients between five and eight o’clock that morning? Could you see patients between eight and 11 at night? Can you give those people who have that busy schedule a different option? So they’re not having to take PTO or they’re not having to take time out of their day. Because even if you’re doing Telehealth, we can’t assume they’re gonna have that time as a lunch break. Now they’re at work, are they really going to want to do this while they’re at work? So then you see if you have weekend hours that you can make available for them. That’s the beauty of telehealth that I hope most of you guys get. There’s just so much flexibility. So utilize it.”

So, in summary, under NORMAL circumstances, there are two groups of people who buy Telehealth:

1. Busy Executives who value their time more than their money

2. Busy moms who can schedule appointments around their baby’s nap times.

However, these are not normal circumstances.

That means there’s a different group to target under these (coronavirus induced) circumstances and that is:

Your past patients.

And, more specifically,

Your past patients who are STUCK AT HOME. And if you think about it, that is where your opportunity is…

I don’t think for one-second Telehealth will replace ALL of your lost income, but I know it WILL go a long way to replacing SOME of it.

Right now, it is about “stopping the blood loss”- not trying to run a marathon.

If we can just stop the blood loss for the next few weeks then our businesses are going to be alive when all of this is eventually over…

Our businesses are in the Emergency Room right now. Don’t worry about checking for body mass index and cholesterol.

Just focus on the heartbeat and the amount of oxygen that is going around the body to stay alive.

Right now Telehealth is the HEARTBEAT and CASH is the oxygen.

Good news?

You can still enroll and access to all my Telehealth Content, which includes every and anything you may have missed.

Just Click Here:

– Yes! I Want To Replace My Income With Telehealth. 

And be sure to check out my Podcast where you can listen to this question being answered, here.

Sincerely,

Paul Gough

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

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PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.