Tag Archives: Paul Gough

Why No One Wants To Pay For Physical Therapy…

by · 20th February 2020

Most PT business owners experience some form of “push-back” when it comes to the money or pay-out-of pocket conversation.

If you’re getting inquiries, but hearing “I’ll have to think about it” more times than you would like then this week’s Paul Gough Physio Rooms Show is for you – click here to watch it:




When you watch the show you’ll hear me talk to my staff about:

* Why we should NEVER be talking about “PT” to anyone who makes an inquiry

* Why it’s the job of my staff to find out what patients REALLY want from us – which isn’t anything to do with “great treatment”

* Why patients say “no” and how to change what you say to make them say “yes”

* How your patients (including you) make purchase decisions

* PLUS you’ll hear real-life examples from my Queen of follow-up phone calls, Vicki Smith, on how to do a follow-up right

Watch the show here.

It’s worth watching right to the end just to hear how Vicki was able to move an elderly gentleman who was extremely “skeptical” about coming for PT…

…to want to go all-in and book out a full plan of care.

Enjoy the show – subscribe on Youtube then let me know how this show has impacted you by leaving a comment below the video.

Sincerely,

Paul Gough

Connect with Paul Gough on Social Media: 

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:
https://www.paulgough.com/books 

For more PT Business Education Material: 

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>> 

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems. 

What To Say To A Patient Who “No-Shows”

by · 13th February 2020

This week I’m taking you back to a weekly staff training session with the Paul Gough Physio Rooms team at my clinic in the UK – where I teach them what to say to a patient who forgets to show up for a session!

(Or worse… cancels last minute)

Watch the show here:




Watch and learn as I teach my staff:

* How to get a patient who no-shows or cancels back on the schedule ASAP!

* Why you should never tell a patient “it’s ok” when they don’t show up

* How to handle the conversation with empathy AND authority

* How to get patients to show up for more sessions

* How to re-sell the value of PT to “drop-offs” or “no-shows”

And so much more…

Watch the show here then hit SUBSCRIBE so you don’t miss out on more daily staff training and business education videos like this.

You are losing money from patients who forget to show up or cancel last minute…

…If your staff can get the “no-show” conversation right – you’ll have a much more profitable business.

Sincerely,

Paul Gough

Connect with Paul Gough on Social Media: 

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:
https://www.paulgough.com/books 

For more PT Business Education Material: 

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>> 

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems. 

How To Use Body Language To Appear More Confident To Patients

by · 10th February 2020

Do you ever find it awkward when the money conversation comes up in your Physical Therapy Clinic with patients, or just don’t feel confident handling it?…

On this episode of the Paul Gough Physio Rooms show, I sat down with my Physical Therapy clinic’s team and shared how to APPEAR more confident when you’re in those sometimes “tricky” conversations with patients.

Click here to watch it:

The one thing that makes the biggest difference in getting patients to buy into Physical Therapy, is NOT what you know…

…But how confident you appear about what you know.

It’s in your hands to take charge of that.

Watch and learn as I teach my staff:

* Bad examples of places I’ve been where there’s barely even any eye contact made with customers

* Ways to confidently overcome common objections to Physical Therapy by changing your body language…

* The simple things we should be doing to stand out from other providers in town

* How to make people feel special with the service you provide

* And so much more in this episode of the Paul Gough Physio Rooms Show…

Click here to watch the show – and be sure to SUBSCRIBE to my YouTube Channel when you get there.

I’m uploading new videos daily including footage of training my staff and other clinic owners from all around the world – so please subscribe when you get there so you don’t miss out on it all.

Enjoy the show! And feel free to use this episode as a resource to train your team…

…more confidence = more people making a confident decision to say “yes” to your services.

Sincerely,

Paul Gough

Connect with Paul Gough on Social Media:

– Facebook 
– Instagram 
– Twitter 
– The Physical Therapy Business School Podcast

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling: 

www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>> 

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.