The Secret Of A Great Marketing Plan

by · 19th January 2017

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Lets talk more about a Marketing Plan:

Every PT business owner needs one…

…BUT, not everyone has one.

Do you??

For most, Marketing is something that happens when new patients dry up…

…OR, the local newspaper calls and offers a discount to run an ad because there’s a “special promotion” on this weekend – and they’ll put you in the “special section” of the paper with every one else trying to sell their services!

(Either sound familiar? lol 😉

The problem?

Neither is a good place from which to start…

One is doomed to fail – just because you’re running “any old ad” out of a desperate need to bring in patients – and ANY patients will do at that point!

And the second, you are saving money on ads that you had no intention of ever even running…

What sort of a deal is that?

(It’s like saving 20% on a pair of shoes from Macys – that you didn’t even want to buy).

Successful “Marketing Plans” are created at least 90 days in advance…

For some businesses, like mine for instance, Marketing Plans are created an ENTIRE YEAR in advance.

The difference?

“Momentum”.

Because if you don’t allow enough – there isn’t enough TIME to build up the “energy” required to create a rush of people calling your office…

Each ad in a well thought out Marketing Plan is designed to build upon itself – I call this the “snow ball effect of a successful Marketing plan”.

Even every post on Facebook is supposed to form part of that Plan – and move people closer to the goal of the Campaign you are running that week or that month…

It’s got to be that detailed.

But sadly, most people think that a Marketing Plan consists of shooting a video of some exercises in their local gym – and sticking it up online, HOPING that someone will see it – and book an appointment as a result.

But that’s not a plan – and is precisely why so many PTs are not at anywhere near their capacity…

If it’s quick and easy – it’s usually poor in it’s return…

If it’s well thought out, methodical and systematic – the returns are often stunning.

Anyhow…

How about you?

Which bracket do you fall into?

And which one do you WANT TO FALL INTO?

The quick and easy “throw a video up on Facebook” and “hope” approach…

…or would you prefer the “methodical and systematic” approach that gives you a much better chance of hitting full capacity in 2017??

If it’s the latter…

Then click here to find out when I’ll be in a town near you and I’ll show you how to do it:

– More Patients, More Profits 3-Day Workshop – Apply Here.

And when you do I’ll be spending “3” days showing you:

1. How to create a real Marketing Plan (…so you don’t waste any more money on ads that you run JUST because the local paper calls with a “special”)

2. The exact Message that you should put out across things like Facebook, Newspaper, on your Website, Social Media and in all of your Marketing pieces…

And,

3. How to actually convert the inquires that you’ll get so that they’re on your schedule.

It’s like I always say…

It’s one thing to get an “inquiry” – it’s another thing to get a paying patient.

If you are interested, use this link to look at when I’ll be holding this workshop at a town near you:

– More Patients, More Profits 3-Day Workshop – Apply Here

Maybe we’ll get to grab a beer or two as well?

Sincerely,

Paul Gough

MORE RESOURCES ON THIS TOPIC:

Click here to listen to – Podcast EP:012: My Best Advice For Starting Out Or Scaling Up In The Face Of Fear, Negativity, Doubt, Criticism And Even Resentment From Your Friends And Family

And Click here to watch Youtube Show EP:30: How To Get A Big Breakthrough In Your Business

And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.

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About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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