Using Facebook To Fill Up A New Pilates Class – And Your Clinic

by · 4th July 2016

Rate this post

Greetings from Auburn Hills, Detroit…

…and happy 4th of July! 😉

Here’s a question I received in the Facebook Group over the weekend:

===

“I need to get a Facebook ad going to advertise for some new Pilates classes I’m going to be teaching.

I’m open to suggestions about content in the picture ad, but should I offer my free Pilates report too?”

– Gav Noble, Physio, Northern Ireland.

===

Here’s what I would do…

…and it wouldn’t be to advertise a “Pilates” class.

What A Patient -Price Objection- Really Means (3)

Why?

Because although there ARE ‘some’ people looking to attend a Pilates class in your town right now…

…there’s “1000’s” more who AREN’T looking to attend one…

…just because they don’t understand what doing so would do for them…

…and yet would LOVE to live with the benefits of what a Pilates class does.

Which could be something like, to “tone up and ease pain”.

What woman (or guy!) wouldn’t want that?

– Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>
(That is the EXACT title of my clinics Pilates class, btw!)

So, what I would do INSTEAD of advertising a Pilates class on Facebook…

…is create a Facebook ad with a picture of a your ideal, most perfect student and then appear in their newsfeed using Facebook’s unbelievably helpful, targeting options…

…and offer *free information* to help them see how they can achieve that (…tone up and ease pain).

In my case – it would be a lady in her 50’s who we would want in our class…

…and that’s because it’s a lady in her 50’s I want to see in my physio room.

This way, the Pilates class becomes a feeder for patients at my clinic…

…and patients at my clinic become a feeder for a perfectly positioned Pilates class that we can invite them to join – and sign up for – after their care is over.

Use your Facebook ad to offer a freebie report containing “7 Pilates exercises” that they can do at home to “tone up and ease pain”…

…then in that report (and follow up emails), describe to them how (and where) they can get more…

I.e at YOUR NEW CLASS 😉

Maybe give them a guest pass for a months worth of FREE classes (…to get them comfortable coming to you)

…show them one or two videos of your class in action (…to build desire and settle any nervousness or skepticism)…

…and “hey presto”, you’ve just acquired a new Pilates (and maybe a PT patient), out of the blue.

– Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

This Facebook thing is something that very few clinics are doing right now…

…and yet, it’s never been easier to do.

It’s like I always say…

“So long as you have a plan – and have the discipline to work that plan, success in business – any business – is really, really… really easy to achieve”.

That plan is also known as a “strategy”…

Anyhoo… “Happy 4th of July” – and thanks for having me in your amazing country on this Special Day.

Sincerely,

Paul Gough

P.S Did you see the latest Episode of the “Paul Gough Physio Rooms” show?

Click here watch Episode 019 – which is all about “working your magic BEFORE patients even experience your PT services”…

…it’s something that many clinics neglect to consider – and yet it’s so important to them booking out care plans AND paying out of Pocket.

Click here to watch it – then Subscribe to our channel on Youtube if you’re being impacted by the videos we’re putting out to help you become a more successful business owner.

===

For more PT Business Education like this:

– Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
Want more referrals from direct access at your physical therapy clinic? Download PDF now