Word for word, here’s what was sent to me over the weekend by a PT from Maryland:
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“Hey Paul, wanted to share this update with you about the PT position we ran on Facebook…
After making the changes you suggested (to being more about what we can DO FOR them vs. being about what we want), we have 2291 PT’s reached, 108 post engagement, 104 website clicks and 21 opt ins.
We have 6 interviews set next week and all for $200 spent.
Thank you, thank you!”
– Steve Kinsey, Hereford PT, Parkton, MD.
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Here’s what I want to say on this…
…Facebook is becoming more and more and more – and more – of an invaluable resource for growing a successful PT business.
I’ve been using it myself for “3″ years now and it’s become my number one source of referrals…
…and I’ve also been using it to find staff for my business, too.
But this note is not really about “Facebook”…
It’s about the two lessons that can be learned from Steve’s message.
Here goes:
1. If you play differently – just a little – it’s very possible to make dramatic changes to your business circumstances.
Let me give you this example:
Steve has invested in his business education with me quite significantly…
Lets pick a number and say he’s spent $3000 and as well as other things, I showed him how to use Facebook to find staff…
In this example alone (of how to find staff for his business) he’s probably saved about $10,000+ in NOT having to pay for an outside agency or company who wants a 10,15 even 20% finders fee.
He’s now $6,800 UP.
(Minus my costs + the $200 to run the Facebook ad).
Now lets say he used that money he’s SAVED, to RAMP UP his clinics marketing efforts…
…he now has $6,800 to spend on Facebook ads, newspapers, invest in new software technology…
…send out postcards, letters, mailers, re-marketing and even re-vamp his website and the compound effect of that extra marketing is going to be HUGE for him.
And as more patients come in, he’s going to need what??
That’s right…
“More staff!”
Where does he find his staff?
Facebook – for the measly sum of just “$200” (instead of the $10,000 what most PT’s have to spend…)
And so the cycle continues.
There’s a second lesson in this note, too:
2. Steve started the Facebook “we’re hiring ad” and ran it for two weeks – without a SINGLE opt-in from a PT, before we had chance to re-work it for him.
What did we do?
We simply switched the ad from being all about WHAT HE IS LOOKING for…
…to what HE CAN OFFER.
And “hey presto”, 21 names, email addresses and telephone numbers of highly qualified PT’s wanting to work for Steve, arrived in less than 7 days.
The moral?
Words in the right order change the way people feel about wanting to work for you…
…and the same rule applies to patients when you’re running ads for more patients for your practice.
If the ad is all about YOU (i.e. “I’m a PT, a good one, a Doctor, with 10 years experience, and a lot of good reviews, you should call me”)…
…very few people care.
If the ad is all about what you can do FOR THEM (i.e. help them live without painkillers, avoid surgery, walk further etc etc)…
…a lot more people are interested – and your chances of success are sky-high.
Right now there’s hundreds of thousands of PT’s who are STILL stuck in old fashioned ways of growing a PT business…
…failing to recognize how many opportunities there are out there for growing a successful business, 2016 style.
Whether you do or you don’t choose to invest in learning how to take advantage of those opportunities, is completely up to you…
Sincerely,
Paul Gough
P.S The Selling To Serve Program is filling up fast…
– Selling To Serve: 4-Part Live Event Program. The Details Are Here ! >
…this is the program which is showing PT’s how to serve more people – and raise your income.
Take a look at the full details, and join us if you need some help in charging what your worth and making more confident business decisions:
– Selling To Serve: 4-Part Live Event Program. The Details Are Here ! >
P.P.S For more PT Business Education like this:
- Violating Social Norms and Outdated Levels of Thinking - 22nd October 2020
- MORE from LESS: The Go To Strategy During A Financial Downturn (Like here in 2020) - 15th October 2020
- How To Confidently Sell Your Physical Therapy Services - 29th April 2020
- Telehealth: What Does The Future of PT Look Like? - 17th April 2020
- How To Get More Buy-In From Patients - 16th April 2020
- Telehealth: Have You Already Done It Without Realizing? - 16th April 2020
- Telehealth: What Is the Most Important Thing You Can Sell Right Now? - 15th April 2020
- Telehealth: Is A Marketing Funnel Needed Right Now? - 14th April 2020
- Telehealth: What Happens To Discovery Visits? - 13th April 2020
- Telehealth: How Will I Compete With “Big Box” Insurance Companies? - 10th April 2020
