What If Your Best PT Took Off With Your Past Patient List?

by · 10th May 2016

Rate this post

In which the same question was asked recently:

===

“Paul, I’m growing my clinic to the point I feel I need to hire a second staff PT.

My worry is that if I bring one on board with me, he/she could very easily leave in a year or two’s time and take off with all of my patients that I’ve done all of this great marketing to get.

Any tips to stop that from happening to me?”

– Bernardo, Naples (Fl)

===

Common concern for a lot of PT’s growing businesses…

Although I’m not sure that I’ve ever had the mis-pleasure of worrying over it.

Shoulder Pain- What You Can Do To Ease It If You've Been Putting Up With It For Weeks...
Here’s why:

From the moment I started my private, cash pay practice, I was focused on something much bigger and higher than just building a clinic that would take people out of pain…

I had a hunch from day one that people wanted a lot MORE than a “massage”, some “McKenzie exercises”, “posture advice” or dry needling.

And it turns out I was right…

The foundation that my clinics success – and rapid growth – is built upon is the PERSONALITIES of the people I employ.

And it’s those personalities that combine to create an EXPERIENCE that is greater than the sum of any one of them.

Meaning…

If one of my “rock star” PT’s wants to take off with a bunch of email address or telephone numbers from my EMR…

…it won’t make a blind bit of difference (to me).

My patients don’t just come to the Paul Gough Physio Rooms for physio…

…they come to be recognized, to be valued as people, to have the phone answered in three rings, to have their coffee made how they like it (without having to remind or ask), to continue the conversations about their grandchildren that started last time… and so on and so on.

Basically, to leave with their physical and emotional concerns taken care of.

And above all else, they buy into the certainty that comes from me establishing a BRAND that is 100% focused on the one thing that UNITES every business owner, every where in the world – *people*.

Because it’s the people that you serve that you should always be focusing on…

…and the minute you or I worry about that “rock star” (a.k.a. pain in the “ass”) PT, then we’ve lost focus, and if we don’t bring it back fast, then THAT’ll be the reason that a businesses will fail – or never get going in the first place.

My tip:

If you’re ready for growth…

…find the best and most fun loving, out going, people orientated admin person who you can afford to pay – someone who can light up your reception area on a cold and wet Monday morning and who can bring a smile to the face of a prospective patient, who’s IN PAIN with sciatica, through a first time conversation over the phone.

Hire that person BEFORE you do anything else…

Because if you bring in the front desk person BEFORE you hire a staff PT, then you’re already on track to creating an EXPERIENCE that’ll be greater than the sum of its parts.

Most people get the PT first – and that’s because they’re so focused on the money that they can PROVE he or she makes that owner, at the end of each week.

That’s called focusing on the “short term” monetary gain…

And that’s fine…

We have to do some of that…

But, the big (and lasting) victories go to the guys or gals’ who are in this for the long haul and do the stuff that we know to be RIGHT, despite what the tight fisted accountants lady might say.

What camp are you sitting in?…

Anyhoo…

If you want some help to drive your business forward, join my email list and we’ll be sure to provide you with the business education that PT School forgot to deliver.

– Sign Up To Receive More PT Business Education Like This From Paul Gough ! > 

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
Want more referrals from direct access at your physical therapy clinic? Download PDF now