Asking patients to TELL their friends to come and see me is NOT something that I’ve ever enjoyed doing…
I’m not sure that it ever makes that much difference as there are so many obstacles to over come, so many hurdles to jump over and so many things that still need to be said before they say yes.
What’s more, things such as fear and skepticism have a nasty habit of getting in the way of a well meaning attempt of a patient to refer a friend or family member to a PT clinic.
So much so that I find it’s RARELY a worthwhile exercise.
Sure, I’ll make people aware of how they CAN do it if they want, but I’m not a big fan of turning my patients into sales people for me.
Not good for the long term relationship… and not good for my energy levels wasting time on asking a patients to do things with such a low chance of success.
(I’d rather pay a local newspaper to send me some patients – down right, that’s guaranteed to work!)
Besides, if I am wanting a patient to send me a friend or family member, there’s a much better way to do it to guarantee success and without looking desperate or needy for the referral…
Take This Scenario For Example:
You’re in clinic with the WIFE who you have helped significantly…
She tells you of her husbands terrible neck pain…
And she even tells you of how she KEEPS on trying to persuade him to come and see you, but he won’t!
At that moment you have a choice:
1.) Beg and plead and hope that she tries harder so that he comes to see you…
Or,
2.) Do something completely different which switches the balance of WHY he should come to see you, to be more beneficial to HER, than it is for you.
Intrigued?
You should be.
And it’s all revealed on this week’s blog post which is a Master Class in “sales” and conversion strategies.
Better “sales” strategies is something that EVERY PT clinic with aspirations to be more successful needs to master, now that “dead cert” referrals from doctors aren’t as easy to come by.
Click the link and start reading more about how, if you’re not aware of what you’re saying, you could end up sounding needy and desperate for business – not a great position to be in when things like “Authority” and “Credibility” are vital in your ability to grow a hugely successful PT practice.
It carries on from a conversation I had in my Next Level Group Coaching Program last week and this is one of the highlights I wanted to share with you.
Click the link to discover more:
Sincerely,
Paul Gough.
P.S If you want to be shown exactly HOW to generate referrals from existing patients effortlessly, without even having to ask them…
Check out this Marketing Mastery program, where I walk you through how to achieve just that (and MORE), click here to find out more:
NP OVERLOAD – The Short Cut To Attracting More Enquiries And More Patients For Your PT Practice! >
For more marketing (and sales) ideas like this join Paul’s email list now and we’ll send them directly to your inbox.
Click Here to Subscribe to Paul’s Marketing Tips Email List >>>
- Violating Social Norms and Outdated Levels of Thinking - 22nd October 2020
- MORE from LESS: The Go To Strategy During A Financial Downturn (Like here in 2020) - 15th October 2020
- How To Confidently Sell Your Physical Therapy Services - 29th April 2020
- Telehealth: What Does The Future of PT Look Like? - 17th April 2020
- How To Get More Buy-In From Patients - 16th April 2020
- Telehealth: Have You Already Done It Without Realizing? - 16th April 2020
- Telehealth: What Is the Most Important Thing You Can Sell Right Now? - 15th April 2020
- Telehealth: Is A Marketing Funnel Needed Right Now? - 14th April 2020
- Telehealth: What Happens To Discovery Visits? - 13th April 2020
- Telehealth: How Will I Compete With “Big Box” Insurance Companies? - 10th April 2020
